perception
DESCRIPTION
Introduction to perception from a product semantics viewpointTRANSCRIPT
Zollner Illusion
Fraser “Spiral”
Kanizsa “Triangle”
Attention deployment is driven by:- Bottom-up, memory-free, and
reactive. - Top-down, memory-dependent, or
anticipatory mechanismsHumans cannot pay attention to more
than one or very few items simultaneously, so they continuously
integrate and prioritize bottom-up and top-down influences
what we perceive
what we think
what we say
what we do
who we arein
fluen
ces
influences
when we see or think of an object, a mental representation or
schema is "activated“ (visual category)
bringing to mind other information which is linked to the original
concept by association (metaphor)
$497
Harold Cohen’s program AARON
Cognitive processes that increase the accessibility of visual schemas:
Salience: the degree to which a meaning stands out relative to other
schemas. Priming: any experience immediately
prior to a situation that cause a schema to be more accessible
Thesaurushttp://www.visuwords.com/?word=fierce