perception
TRANSCRIPT
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Welcome to
Consumer Behaviour
Sensation to Perception[ ]
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Sensation
The immediate response of our
sensory receptors (eyes, ears, nose, mouth, finger) to basic stimuli
such as light, color, sound, odors
and texture
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Perception
The process by which sensations
are selected, organized, and
interpreted
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The Study
of Perception
Focuses on what we add to raw
sensations to give them meaning
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Perceptual Process
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Perceptual Selection
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Includes the product’s physical attributes,
package, brand name, advertising and more
Nature of the stimulus
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Based on Familiarity, previous experience
or expectations.
Expectation
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Needs or want for a product or
service
Motives
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