perception

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Welcome to Consumer Behaviour Sensation to Perception [ ]

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Page 1: Perception

Welcome to

Consumer Behaviour

Sensation to Perception[ ]

Page 2: Perception

Sensation

The immediate response of our

sensory receptors (eyes, ears, nose, mouth, finger) to basic stimuli

such as light, color, sound, odors

and texture

Page 3: Perception

Perception

The process by which sensations

are selected, organized, and

interpreted

Page 4: Perception

The Study

of Perception

Focuses on what we add to raw

sensations to give them meaning

Page 5: Perception

Perceptual Process

Page 6: Perception
Page 7: Perception

Perceptual Selection

Page 8: Perception

Includes the product’s physical attributes,

package, brand name, advertising and more

Nature of the stimulus

““

Page 9: Perception

Based on Familiarity, previous experience

or expectations.

Expectation

““

Page 10: Perception

Needs or want for a product or

service

Motives

““