perception, attitude, beliefs & values
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Perception, Attitude, Values
and their impact on Communication
By, Rahina E K, Shruti Badiyal, Karan
Kushalappa, Veeresh, & Suresh A M
Perception: What you see is what you get
Perception is the organization, identification
and interpretation of sensory information in order to represent and
understand the environment.
Four Steps of the Perception Process
1.Selection: What attracts your attention?
2.Organization: Along with selecting
information, we must arrange it in some
meaningful way
3.Interpretation: Classification
4.Negotiation: Sense-making occurs between
people as they influence one another’s
perception
The Role of Perception in Communication
What is sent
Motivation
Perception
What is received
Motivation
Perception
Communication method/media
Sender Receiver
Types of Perception in Communication
Self-
Perception
Environment
al
Learned
Physical
Cultural
Perceive criticallyRecognize your role in perception, avoid early
conclusions, and avoid mind reading.Check your perceptions; describe what you see or
hear and ask for confirmation.Reduce uncertainty: For example, by lurking before
actively participating in an Internet chat group, collecting information about the person or situation, interacting and observing the situation.
Be culturally sensitive; recognize the differences between you and others and also the differences among people from another culture.
How might you increase your accuracy in perception?
Attitudes are defined as a mental predisposition to act that is expressed by evaluating a particular entity with some degree of favour or disfavour.
Individuals generally have attitudes that focus on objects, people or institutions.
Attitude
Attitudes are of two types
Positive attitude :
More Participation in
the Conversation.
More Likely To Listen.
Helps Maximize
Strengths and Minimize
Weaknesses.
Increased Interaction
Among Members.
Negative attitude;
Inability to Accurately Judge.
Incomplete Communication.
Inability to See Problems.
Conflict
Basic Conversations that a specific mode of conduct or end state of existence is personally or socially preferable to an opposite or converse mode of conduct or end state of existence.
Values
Success Accuracy Beauty Challenge Friendship Fun Reliability Respect for others Results-oriented Rule of Law
Safety Satisfying others Security Self-reliance Cleanliness,
orderliness Collaboration Commitment Communication
Some common personal values are
I. Leadership - The courage to lead from front and shape
future.
II. Balance- Maintaining Healthy life and work balance for
workers. More on Work Life Balance
III. Collaboration - Collaborating within and outside the
company to give the best.
IV. Passion - Putting the heart and mind in the work to get the
best..
V. Community - A sense of responsibility and contribution to
society that define our existence.
Few Examples of Values