perception vs. reality
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Perception vs. Reality. Scott Jones CEO, Forest Landowners Association SC Forestry Association Annual Meeting Thursday October 31, 2013; Grove Park Inn, Asheville, NC. Forest Landowners Association. - PowerPoint PPT PresentationTRANSCRIPT
PERCEPTION VS. REALITYScott Jones
CEO, Forest Landowners Association
SC Forestry Association Annual Meeting
Thursday October 31, 2013; Grove Park Inn, Asheville, NC
Forest Landowners Association
Founded in 1941 to be the leading organization promoting the rights of all private forest landowners.
48 states
43 million acres
FLA believes that security of property rights is paramount. …the only way for society to enjoy …benefits forests provide and protect the environment …smaller, more efficient and less intrusive government.
Issues are born in several areas and decision are driven by varying factors.
1) Congress and Administration2) Courts3) Markets4) Customers – becoming the new regulators
Current Issues facing Mgmt.
Congress and Administration
Debt Deficit Spending Courts Government
Shutdown
Courts
ENGO’s continue to litigate
The Chamber of Commerce Reports from 2009 to 2012, a total of 71 lawsuits were settled under circumstances categorized as sue and settle cases under the Chamber’s definition. These cases include EPA settlements under the Clean Air Act and the Clean Water Act, along with key Fish and Wildlife Service (FWS) settlements under the Endangered Species Act.
Significantly, settlement of these cases directly resulted in more than 100 new federal rules, many of which are major rules with estimated compliance costs of more than $100 million annually. (Source: Chamber of Commerce)
Advocacy Group Rankings Most Frequent Environmental Group Plaintiffs
Source: U.S. Chamber of Commerce
Markets
Regulation Customers
Customers
Becoming the new regulators
PERCEPTION
ISREALITY
PERCEPTION
Whose Message is Reaching Congress, the media and the general public?
Customers as Regulators
ENGO persuasion drives customer demand and risk management with forest products.
Emerging Energy Markets – UK and EU energy policy
Corporate Social Responsibility (CSR) standards
Pellet Markets
UK standards currently allow US Wood to participate
EU crafting standards but have not finalized
Could represent 10% of US wood consumption but the key is how the standards are written.
Corporate Social Responsibility
Environmental Community has worked in this area for many years.
Impact? KFC Campaign Kimberly-Clark Kraft Burger King Nestle Walmart
Unilever Xerox Adidas Timberland Nike McDonalds Mattel
100% FSC CertifiedBloomberg: All publications and office paper are 100% FSC and all 18 global office buildings are LEED certified
Domtar: 100% fiber sources FSC certified.
Coca-cola: corrugated cardboard 100% FSC. Working for full FSC of all virgin materials for every product
Arcadia Publishing: Publishes 700 new titles per year. Manufactures in South Carolina.
Tiffany’s: 100% of paper suppliers of Tiffany Blue bags and Tiffany Blue Boxes are FSC certified & all print pieces including catalogs are 100% FSC
Estee Lauder: Forest Stewardship Council-certified wood for their wooden makeup pencils.
Source: Corporate Sustainability Reports
100% certified materials (achieved or reaching) w/ preference for FSC
Source: Corporate Sustainability Reports
Certified Content with no preference towards single program
Certified Content with no preference towards any ONE program
Johnson & Johnson: 97% of paper-based packaging and 92% of office paper contains at least 30% post-consumer recycled (PCR) content or fiber from certified forests.
Ford: Uses wood, which comes from a certified forests on several interior applications in Ford & Lincoln North American vehicles.
JPMorgan Chase 97% of paper purchased in US and Canada contained sustainably certified fiber.
Rock-Tenn: 100% chain of custody certifications by 2020. They will accept SFI, FSC, and PEFC.
Sources: Corporate Sustainability Reports
Source: Corporate Sustainability Reports
There is a need for a realityCheck
U.S. in 1900 U.S. in 2000
U.S. Housing Demographics
Population: 76 million
Median Income: $490/yr
Housing Starts: 189,000
Population: 281 million
Median Income: $45,000
Housing Starts: 1.6 million
Problems and Solutions
How did we get to this point?
How do we change the perception of private forests as a problem?
The Forestry Community a fragmented constituency?
The forestry community has failed to unite in a message or advocacy effort and have created many small wheels of advocacy which are hard to follow for landowners and make them become engaged.
There is no one place on the web that serves as the voice of the nation’s private forest
landowners.
How We Get There
Create a powerful website designed to inform and engage the forestry community and inform the media, policy makers and general
public.
The Audience
Policy Makers and their staff
Media
Forest Landowners
General Public
Community Website
Creates ONE go to site for information on issues related to private forestry that will serve both policy makers and forestry stakeholders;
Mobilizes stakeholders to take action and become advocates;
Creates a united messaging campaign on the benefits of forests and the forestry industry
Partnerships are the
key
Thank You!