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    CHAPTER 1

    The Problem and Its Background

    Introduction

    Unknown to many, the Manila Hotel is one of the attractions that the government can

    offer to both local and foreign tourists. It is a showcase of Filipino Ingenuity and the uniqueness

    of artistry that only a Filipino can do. Most of the Filipinos, particularly those in the provincial

    areas are not aware of the beauty of Manila Hotel. Lucky are those who have visited and toured

    citadel and personally viewed the eye-catching designs and the fantastic interiors.

    The Manila Hotel is a 570-room, five star hotel in Manila, Philippines, located in the

    heart of the Manila Bay area. It is the oldest premiere hotel in the Philippines, built in 1909 to

    rival the Malacaan Palace, the official residence of the president of the Philippines, and opened

    in 1912. It was built on an area of 35,000 square meters along Roxas Boulevard.

    Filipinos should be aware of the wealth and resources that abound in the country. It may

    not only refer to natural resources but also includes those that were created or built for whatever

    purpose it may serve. The manila Hotel can be taken into account as one of them. However, only

    few have knowledge about this fortress; most of them are well-known personalities and

    government functionaries who have access to the place. Common or ordinary Filipinos have no

    information, unfamiliar and not interested on this important asset.

    Gracefully standing in one nook in the Bay Area is the Grand Dame of all Philippine

    Hotels, the Manila Hotel. Built in 1909 and opened to the public 3 years later, the Manila Hotel

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    is a good reminder to the countrys colonial past as well as of days of a bygone era, of

    knights and maids, of gentlemen and ladies, of taste and temperance, of quality and urbanity.

    It was in the tenure of Governor General William Howard Taft when the beautification

    and planning of Manila were undertaken under the supervision of top architect and DC city

    planner, Daniel Burnham. Tasked of overseeing the development of Manila and Baguio,

    Burnham prepared a master plan for Manila that was slowly implemented. Some of the remnants

    of this master plan are the restored Neo-Classical corridor found along Roxas Boulevard

    (formerly Dewey Boulevard). In the same plan was the proposed construction of the Manila

    Hotel. However, it was Architect William Parsons who would make the Manila Hotel a reality. A

    graduate of Paris Ecole des Beaux Arts and a former professor of architecture at Yale, Parsons

    led the construction of the Manila Hotel.

    Built in the California Mission style, the Manila Hotel was basically a large, white-

    washed concrete house with a pitched roof colored green. Designed for the tropics, the steep

    roofs were built for the good interior ventilation as well as the easy run-off of rainwater.

    As one drives up the circular driveway leading to the main entrance, the guest enters into the

    grand lobby. Its original lobby (which is presently the restored Manila Hotels fore -lobby) was

    huge during its time and was gracefully appointed. The entire lobby was white and was

    accentuated with lush tropical green plants. Supported by twin white Doric columns, and

    separated by exquisite arches, the lobby showcased two grand stairways. The two grand

    staircases led to the mezzanine where a music room, guests parlor, and Childrens dining room

    were found. The Childrens dining room was a very Victorian hallmark, which helped the adults

    in having comfortable and worry-free meals.

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    Nevertheless, Filipinos should be the first to know and should be the first to visit, see and

    experience the place. Unfortunately, majority can only see it on magazines, televisions and hear

    it from the radio. This study will help us learn more on the details of its design and on the

    manner of its preservation. Parallel to that is to discover its relevance to the Philippine history,

    culture and Tourism industry. The present study will pursue in attaining a wider-range of

    awareness to make the Grand Dame of all Philippines better well-known and be accessible to

    every Filipino.

    Background of the Study

    The great American writer Ernest Hemingway once said "It is a good story if it's like

    Manila Hotel. Next year will be the 100th anniversary of the Grand Dame. All things

    considered, her story has been epic.

    The story of Manila Hotel begins with the American architect and urban planner Daniel

    Burnham, author of the 1905 City Beautiful plan for Manila. At the heart of his proposal was a

    government center, a broad lawn or mall that extended from a radial cluster of buildings towards

    a park that faced the sea. In order to strengthen the parks connection to the sea, Burnhams plan

    called for land to be reclaimed from the sea, so that nearby South Harbor would not sully views

    of the sunset.

    Conceptually, this plan organized Intramuros, the emerging suburbs, and the crescent

    shaped coastline into a poetic composition that marked a citysand a peoplesconnection to

    the sea.

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    The coastline was to be marked by a new shore roadfirst called Coastal, then Dewey,

    then Roxasthat would intersect the mall. At this juncture would stand an honor guard of two

    important buildings, what would become the Army Navy Club and Manila Hotel. (

    http://www.domgalicia.com/2011/10/old-manila-hotel-and-sea.html, Dominic Galicia)

    The Manila Hotel was also the first Asian hotel to sport electric elevators. There were

    two elevators in the lobby, one for each side. There were also two private elevators and a

    servants elevator. The main dining room of the pre-war Manila Hotel spanned from the left end

    of the lobby towards the direction of the bay. It was semi-circle in order to insure each guest of

    an uninterrupted view of the majestic bay. Surrounded by an open veranda, the room was high

    and was witness to many lunches and snacks to so many of the old hotels guests.

    Parsons also employed traditional Filipino materials, a manifestation of his respect for

    the local beauty of native things. The floors consisted of wide planks of local hard woods. The

    windows made resembled the traditional provincial Filipino house, with four-inch squares of

    natural capiz. These were used to soften the vicious tropical suns rays (unfortunately, these were

    later replaced by conventional steel and glass windows). The beds had metal frames but many

    pieces of furniture such as chairs and tables were made of rattan, bamboo and grass fiber. The

    lobby was full of peacock white-painted rattan chairs, comfortable chairs that also gave a sense

    of grandeur to anyone who sat on those chairs.

    (http://hechoayer.wordpress.com/2010/08/11/before-shang-and-pen-the-manila-hotel-grand-

    dame-of-philippine-hotels/, Hecho Ayer)

    http://www.domgalicia.com/2011/10/old-manila-hotel-and-sea.htmlhttp://www.domgalicia.com/2011/10/old-manila-hotel-and-sea.htmlhttp://hechoayer.wordpress.com/2010/08/11/before-shang-and-pen-the-manila-hotel-grand-dame-of-philippine-hotels/http://hechoayer.wordpress.com/2010/08/11/before-shang-and-pen-the-manila-hotel-grand-dame-of-philippine-hotels/http://hechoayer.wordpress.com/2010/08/11/before-shang-and-pen-the-manila-hotel-grand-dame-of-philippine-hotels/http://hechoayer.wordpress.com/2010/08/11/before-shang-and-pen-the-manila-hotel-grand-dame-of-philippine-hotels/http://hechoayer.wordpress.com/2010/08/11/before-shang-and-pen-the-manila-hotel-grand-dame-of-philippine-hotels/http://hechoayer.wordpress.com/2010/08/11/before-shang-and-pen-the-manila-hotel-grand-dame-of-philippine-hotels/http://www.domgalicia.com/2011/10/old-manila-hotel-and-sea.html
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    FIGURE 1

    MAP OF MANILA

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    FIGURE 2

    MAP GOING TO MANILA HOTEL

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    FIGURE 3

    MAP GOING TO CENTRO ESCOLAR UNIVERSITY

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    Setting of the Study

    The study was conducted in Centro Escolar University which is located at Mendiola

    Street San Miguel, and Manila. The researchers had chosen the school because it is the most

    accessible locale for both the researchers and the respondents. Centro Escolar University is one

    of the most well-known schools in Tourism Management. Furthermore, a group of tourism

    students recently had their tour at The Manila Hotel.

    Conceptual Framework

    The study focused on the perception of tourists on the Manila Hotel and its significant

    contribution to the tourism development and the Filipino culture. The researchers have identified

    the factors that influenced them to visit the destination. The result of this study will help promote

    the Manila Hotel become a tourist destination. It gives them knowledge on how to preserve and

    improve the certain destination to attract more local and foreign tourist. It would be a great help

    in knowing their evaluation regarding the location, facilities, amenities, safety, security and

    affordability, so that the government would know what are the strengths and weaknesses of the

    particular destination.

    Statement of the Problem

    This study aimed to determine the perception of tourist on Manila Hotel and its contribution to

    the Filipino culture.

    Objectives of the Study

    Specifically, it sought to answer the following questions:

    1. What is the profile of the tourist, in terms of1.1Age

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    1.2Gender1.3Nationality

    2. What are the perceptions of the tourist on the Manila Hotel to the Filipino culture, in termsof:

    2.1Architectural Design2.2Filipino Artistry

    3. What are the perceived contributions of the Manila Hotel to the Filipino culture, in termsof:

    3.1Modernization

    3.2 ValuesScope and Delimitation

    This study is focused on the perceptions of tourists on the Manila Hotel and its

    contribution to the Filipino culture. The Manila Hotel as an edifice constructed during the time of

    Commonwealth, initiated by Governor General William Howard Taft and under the supervision

    of top architect and DC city planner, Daniel Burnham.

    Both local and foreign tourists shall be considered to determine their perceptions on the

    status of the coconut palace and how it affects the Filipino culture. Its focus shall include social

    and economic development in the country which the Manila Hotel has contributed and how it

    affects the history, modernization and traits of the Filipinos. More importantly, how it influenced

    the development of tourism industry in the Philippines by including the hotel as one of the most

    notably tourist destination.

    Significance of the Study

    The findings of this study will benefit the following:

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    Tourism Industry, This study may provide insights to the tourism industry in their

    promotion of the Manila Hotel as an essential and meaningful tourists destination in the

    Philippines.

    Department of Tourism (DOT), It will provide feedback to the Department of Tourism as

    to the effectiveness of considering the Manila Hotel as one of the government assets which

    upholds Filipino ingenuity and the uniqueness of an architectural design which makes a

    difference in the field of structural construction

    Centro Escolar University, This will further strengthen the foundation of the University

    in the field of tourism tutelage, which would be comparable with other educational

    organizations.

    College of Tourism Management, It could be used as a centerpiece in the College of

    Tourism Management of CEU as tourism students and professors will be enhanced in executing

    and directing the academic and applied requirements of the course.

    Tourism Students, Of CEU and other educational establishments could be given accurate

    report on the account of the Manila Hotel as an important asset and as an expressive t\tourist

    attraction.

    Future Researcher, They could be used as future reference especially to those who would

    make a research in line with this study.

    Definition of Terms

    Difficult terms are used in this research. For further understanding the following are

    enumerated:

    Age. Refers to the age of respondents to the research.

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    Architectural Design. This refers to the uniqueness and artistry of the Manila Hotel that

    only Filipino can do.

    Contribution. It refers to the history, modernization and traits of the Manila Hotel has

    contributed in the identification a distinct Filipino culture and tradition a manifestation of

    inspired originality.

    Culture. It refers to the behavior and beliefs characteristics of a person or society that

    arises from a concern for what is regarded as excellent in arts and manners.

    Filipino. Any citizen of the Philippines.

    Filipino Ingenuity. This refers to the originality of the Filipinos and construction from the

    Manila Hotel.

    History. It refers to the hotel, located ate One Rizal Park, 0913, Manila, Philippines.

    Tourists. In this study, it refers to the people who stayed in the Manila Hotel.

    Traits. In the research it means the characteristics feature or quality of a particular person.

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    CHAPTER 2

    Review of Related Literature

    This chapter covers the review of related local and foreign literature and studies which

    have added relevant ideas of the study.

    Local Literature

    The entire Local Literature article is related to the study because it discusses the

    importance of different techniques in order for a business to succeed and gives an example of

    specific establishments that successfully adopted this technique over the years like the iconic The

    Manila Hotel.

    According to the Hotel and Restaurant Association of the Philippines, The Hotel and

    Restaurant Association of the Philippines was founded on September 12, 1951 by executives

    from 10 of the leading hotels and restaurants in Manila and nearby areas. Its main goal was to

    upgrade the caliber of the local hospitality industry by improving management, skills, personnel

    services, and overall standards while keeping abreast of trends and developments

    abroad.(n.a).(n.d).History. Retrieved May 14, 2013, from

    http://en.wikipedia.org/wiki/Manila_Hotel

    To ensure the organizations own level of excellence, it is affiliated with the ASEAN

    Tourism Association and the ASEAN Hotel and Restaurant Associations, while having a

    working relationship with the International Hotel and Restaurant Association.

    In the Philippines, it has linkages with all government agencies, particularly the

    Departments of Tourism, Labor and Employment, and Trade and Industry, and maintains active

    partnerships with a number of private associations nationwide.

    http://en.wikipedia.org/wiki/Manila_Hotelhttp://en.wikipedia.org/wiki/Manila_Hotelhttp://en.wikipedia.org/wiki/Manila_Hotel
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    When the HRAP was founded in 1951, it counted only a handful of hotels & restaurants

    as members. The post-war hospitality industry was not the dynamic one we know today.

    Fine-dining restaurants existed only in few establishments. There were no casual dining

    restaurants in the country then, only family-run eateries.

    There were very few tourists visiting post-war Philippines, other than journalists and

    photographers interested in documenting Manilas devastation. These few tourist fall into prey of

    touts who would steal guests from competing hotels. To counteract this practice HRAP instituted

    a Meet-and-Assist service at all main ports of entry in Manila, a service now common to all

    hotels in the country. HRAP also standardized the imposition of a 10 percent service charge at all

    hotels and restaurants to cover losses due to breakage and other incidentals.

    The decade of 60s, tourism wasnt a priority of the national government. With no real

    tourism infrastructure in the country, tourism arrivals were low. Despite this, the local restaurant

    industry was burgeoning with the full service concept restaurants & the Association started a

    series of seminars to expose its members to the seminars focused on topics relevant to the

    management of hotels and restaurants in the country

    And along this line, in the 90s, HRAP implemented its grand plan for a professional

    hotel & restaurant school that would serve as a training ground for hoteliers and restaurateurs in

    an actual setting. The initiative known as Hotel and Tourism Institute of the Philippines (HTIP)

    was a first, and was an initiative between the HRAP, DOT and the Singapore Hotel Association

    Training and Education Center (SHATEC), an elite training school run by the Singapore Hotel

    Association.

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    However, funding for the endeavor dried up in the mid-90s, and the Institute has since

    folded up. During that period, HTIP did graduate a number of students who would move on in

    the business and later opened up their own restaurants.

    In the early 70s, HRAPs started an annual project Chefs on Parade It became the

    Associations flagship annual event as it grew bigger and bigger each year. It has became the

    only longest running competition that gathers thousands of culinary professionals and students

    from the Philippines and the rest of Asia.

    The annual culinary event encouraged and nurtured talented chefs and culinary artists to

    seek improvement in their craft and become world-class experts. It influenced the way hotels and

    restaurants have aspired to reach high world class standards in the way they prepare and present

    food.

    Chefs on Parade also inspired succeeding competitions by independent culinary

    organizations in the country, making the playing field for new talents healthy, vibrant,and

    dynamic.(n.a).(June 14, 2012).

    Celebrating 100 Years of Filipino Hospitality and World Class

    Service. Retrieved May 14, 2013, fromhttp://www.manila-hotel.com.ph/news/content/43

    While HRAP membership has grown through the years, the Association has addressed

    slowly several numbers of concerns some of which are thorny issues that were affecting the

    members such as government requirements on hotel staffing among others. Environmental issues

    are also being addressed via regional workshops and hopefully other concerns thru partnerships

    and linkages with government agencies.

    With the rise of new hotels before the year ends and blossoming of dining

    establishments, HRAP continues to exercise its leadership as the single voice of the Industry

    http://www.manila-hotel.com.ph/news/content/43http://www.manila-hotel.com.ph/news/content/43http://www.manila-hotel.com.ph/news/content/43http://www.manila-hotel.com.ph/news/content/43
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    promoting goodwill, understanding and fellowship within the hospitality industry both national

    and international.

    When the United States took over the Philippine Islands from theSpanishin 1898 after

    theSpanish-American War, PresidentWilliam McKinleybegan Americanizing the former

    Spanish colony. In 1900 he appointed JudgeWilliam Howard Taftto head the Philippine

    Commission to evaluate the needs of the new territory. Taft, who later became the Philippines'

    first civilian Governor-General decided that Manila, the capital, should be a planned town.

    He hired as his architect and city plannerDaniel Hudson Burnham, who had builtUnion

    Stationand the post office inWashington. In Manila, Mr. Burnham had in mind a long wide,

    tree-lined boulevard along the bay, beginning at a park area dominated by a magnificent hotel.

    To design the hotel Taft hiredWilliam Parsons, aNew Yorkarchitect, who envisioned an

    impressive, but comfortable hotel, along the lines of a California mission, but grander. The

    original design was an H-shaped plan that focused on well-ventilated rooms on two wings,

    providing grand vistas of the harbor, the Luneta, and Intramuros. The top floor was, in fact, a

    large viewing deck that was used for various functions, including watching the American navy

    steam into the harbor. (n.a).(n.d) History of HRAP. Retrieved May 14, 2013 from

    http://www.hrap.org.ph/history.html

    DuringWorld War II, the hotel was occupied by Japanese troops, and the Japanese flag

    was flown above the walls for the entirety of the war. The hotel survived the bombing of

    Manilaand was later reconstructed.

    The political party ofFerdinand Marcosheld its convention at the Manila Hotel before

    the February 1986 presidential election, andCorazon Aquinodelivered a speech at the hotel that

    was a turning point in the campaign. In the following two decades, Mr. Marcos's wife, Imelda,

    http://en.wikipedia.org/wiki/Spainhttp://en.wikipedia.org/wiki/Spainhttp://en.wikipedia.org/wiki/Spainhttp://en.wikipedia.org/wiki/Spanish-American_Warhttp://en.wikipedia.org/wiki/Spanish-American_Warhttp://en.wikipedia.org/wiki/Spanish-American_Warhttp://en.wikipedia.org/wiki/William_McKinleyhttp://en.wikipedia.org/wiki/William_McKinleyhttp://en.wikipedia.org/wiki/William_McKinleyhttp://en.wikipedia.org/wiki/William_Howard_Tafthttp://en.wikipedia.org/wiki/William_Howard_Tafthttp://en.wikipedia.org/wiki/William_Howard_Tafthttp://en.wikipedia.org/wiki/Daniel_Hudson_Burnhamhttp://en.wikipedia.org/wiki/Daniel_Hudson_Burnhamhttp://en.wikipedia.org/wiki/Daniel_Hudson_Burnhamhttp://en.wikipedia.org/wiki/Union_Station_(Washington,_D.C.)http://en.wikipedia.org/wiki/Union_Station_(Washington,_D.C.)http://en.wikipedia.org/wiki/Union_Station_(Washington,_D.C.)http://en.wikipedia.org/wiki/Union_Station_(Washington,_D.C.)http://en.wikipedia.org/wiki/Washington,_D.C.http://en.wikipedia.org/wiki/Washington,_D.C.http://en.wikipedia.org/wiki/Washington,_D.C.http://en.wikipedia.org/wiki/William_Parsonshttp://en.wikipedia.org/wiki/William_Parsonshttp://en.wikipedia.org/wiki/William_Parsonshttp://en.wikipedia.org/wiki/New_Yorkhttp://en.wikipedia.org/wiki/New_Yorkhttp://en.wikipedia.org/wiki/New_Yorkhttp://en.wikipedia.org/wiki/World_War_IIhttp://en.wikipedia.org/wiki/World_War_IIhttp://en.wikipedia.org/wiki/World_War_IIhttp://en.wikipedia.org/wiki/Battle_for_the_Liberation_of_Manilahttp://en.wikipedia.org/wiki/Battle_for_the_Liberation_of_Manilahttp://en.wikipedia.org/wiki/Battle_for_the_Liberation_of_Manilahttp://en.wikipedia.org/wiki/Battle_for_the_Liberation_of_Manilahttp://en.wikipedia.org/wiki/Ferdinand_Marcoshttp://en.wikipedia.org/wiki/Ferdinand_Marcoshttp://en.wikipedia.org/wiki/Ferdinand_Marcoshttp://en.wikipedia.org/wiki/Corazon_Aquinohttp://en.wikipedia.org/wiki/Corazon_Aquinohttp://en.wikipedia.org/wiki/Corazon_Aquinohttp://en.wikipedia.org/wiki/Imelda_Marcoshttp://en.wikipedia.org/wiki/Imelda_Marcoshttp://en.wikipedia.org/wiki/Imelda_Marcoshttp://en.wikipedia.org/wiki/Imelda_Marcoshttp://en.wikipedia.org/wiki/Corazon_Aquinohttp://en.wikipedia.org/wiki/Ferdinand_Marcoshttp://en.wikipedia.org/wiki/Battle_for_the_Liberation_of_Manilahttp://en.wikipedia.org/wiki/Battle_for_the_Liberation_of_Manilahttp://en.wikipedia.org/wiki/World_War_IIhttp://en.wikipedia.org/wiki/New_Yorkhttp://en.wikipedia.org/wiki/William_Parsonshttp://en.wikipedia.org/wiki/Washington,_D.C.http://en.wikipedia.org/wiki/Union_Station_(Washington,_D.C.)http://en.wikipedia.org/wiki/Union_Station_(Washington,_D.C.)http://en.wikipedia.org/wiki/Daniel_Hudson_Burnhamhttp://en.wikipedia.org/wiki/William_Howard_Tafthttp://en.wikipedia.org/wiki/William_McKinleyhttp://en.wikipedia.org/wiki/Spanish-American_Warhttp://en.wikipedia.org/wiki/Spain
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    could frequently be seen at the hotel. When she visited restaurants there, a red carpet and

    garlands were put out and the air was sprayed with deodorant.

    The hotel was remodeled in 1976 and expanded to 570 rooms, as well as including

    executive services, language translation, a business library and color television and closed circuit

    movies. The hotels spartan interiors in simplified Mission style gave way to more lavish

    furnishings and, for some sections, major renovations by Paris-trained Filipino architect Andres

    Luna de San Pedro (son of Juan Luna).

    On July 6, 1986, a group of military officers loyal to deposed President Marcos took

    over the Manila Hotel and declaredArturo Tolentino, who was Marcos's vice presidential

    running mate, as President. However, they surrendered two days later.

    Most recently, the hotel received international attention in 1999 when Imelda Marcos,

    former First Lady, celebrated her 70th birthday in this hotel. More than 1,000 of Manila's elite

    turned up to attend. (n.a).(July 8, 1986). Hotel With a History, MacArthur to Marcos Retrieved

    May 14, 2013, from http://www.nytimes.com/1986/07/08/world/hotel-with-a-history-macarthur-

    to-marcos.html

    The Manila Hotels website stated that it is defined by its history, elegance, and world-

    class service, the Manila Hotel maintains to be the choice hotel of the most distinguished

    clientele. Over the years, Manila Hotel continuously provides the best services and amenities for

    a truly memorable experience.

    In 2008, Manila Hotel underwent a series of dramatic renovations in time for its grand

    centennial celebration on October 2012. .(n.a).(n.d).Manila Hotel Now. Retrieved May 14, 2013,

    from http://www.manila-hotel.com.ph/now

    http://en.wikipedia.org/wiki/Arturo_Tolentinohttp://en.wikipedia.org/wiki/Arturo_Tolentinohttp://en.wikipedia.org/wiki/Arturo_Tolentinohttp://www.nytimes.com/1986/07/08/world/hotel-with-a-history-macarthur-to-marcos.htmlhttp://www.nytimes.com/1986/07/08/world/hotel-with-a-history-macarthur-to-marcos.htmlhttp://www.manila-hotel.com.ph/nowhttp://www.manila-hotel.com.ph/nowhttp://www.manila-hotel.com.ph/nowhttp://www.nytimes.com/1986/07/08/world/hotel-with-a-history-macarthur-to-marcos.htmlhttp://www.nytimes.com/1986/07/08/world/hotel-with-a-history-macarthur-to-marcos.htmlhttp://en.wikipedia.org/wiki/Arturo_Tolentino
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    Foreign Literature

    The New York times made an article about The Manila Hotel. The article stated that The

    Manila Hotel, opened in 1912 and extensively remodeled in the 1970's, is a Philippine landmark,

    home to high society and to political intrigue, and often a scene of historic events. The Japanese

    flag flew over the hotel during the occupation of World War II. It later became the residence of

    Gen. Douglas MacArthur, for whom an entire floor was added.

    The political party of Ferdinand E. Marcos held its convention there before the February

    presidential election, and Corazon C. Aquino delivered a speech at the hotel that was a turning

    point in the campaign.

    In the last two decades, Mr. Marcos's wife, Imelda, could frequently be seen at the

    hotel. When she visited restaurants there, a red carpet and garlands were put out and the air was

    sprayed with deodorant.(n.a).(July 8, 1986). Hotel With a History, MacArthur to Marcos.

    Retrieved May 14, 2013, from http://www.nytimes.com/1986/07/08/world/hotel-with-a-history-

    macarthur-to-marcos.html

    The physical reminders of the American colonial period in Asia are unremarkable, some

    lovely parks and a few war memorials. But then there is the Manila Hotel, a green-roofed, white

    edifice resembling a California mission that sits on the curve of Manila Bay. (n.a).(November 7,

    1982). COLONIAL COMFORT IN THE PHILIPPINES.Retrieved May 14, 2013, from

    http://www.nytimes.com/1982/11/07/travel/colonial-comfort-in-the

    philippines.html?pagewanted=2

    http://www.nytimes.com/1986/07/08/world/hotel-with-a-history-macarthur-to-marcos.htmlhttp://www.nytimes.com/1986/07/08/world/hotel-with-a-history-macarthur-to-marcos.htmlhttp://www.nytimes.com/1982/11/07/travel/colonial-comfort-in-the%20philippines.html?pagewanted=2http://www.nytimes.com/1982/11/07/travel/colonial-comfort-in-the%20philippines.html?pagewanted=2http://www.nytimes.com/1982/11/07/travel/colonial-comfort-in-the%20philippines.html?pagewanted=2http://www.nytimes.com/1982/11/07/travel/colonial-comfort-in-the%20philippines.html?pagewanted=2http://www.nytimes.com/1986/07/08/world/hotel-with-a-history-macarthur-to-marcos.htmlhttp://www.nytimes.com/1986/07/08/world/hotel-with-a-history-macarthur-to-marcos.html
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    Built in 1909 to rival the Presidential Palace, where Ferdinand E. Marcos, the Philippine

    president, now lives, the Manila Hotel was such a favorite of Gen. Douglas MacArthur that he

    lived there for seven years and made it his command post in World War II.

    For a time, the general even served as chairman of the hotel's board of directors,

    prompting some cynics to note that his famous vow, ''I shall return,'' proclaimed during the

    Japanese occupation, meant primarily that he fully intended one day to return to his suite in the

    Manila Hotel. Indeed, in his memoirs, he told of joining the patrol to recapture the hotel from the

    Japanese High Command, writing, ''I was anxious to rescue as much as I could of my home atop

    the Manila Hotel.''(n.a).(July 8, 1986). Hotel With a History, MacArthur to Marcos.Retrieved

    May 14, 2013, from http://www.nytimes.com/1986/07/08/world/hotel-with-a-history-macarthur-

    to-marcos.html

    When the United States took over the Philippine Islands from the Spanish in 1898 after

    the Spanish-American war, President William McKinley began Americanizing the former

    Spanish colony. In 1902 he appointed Judge William Howard Taft to head the Philippine

    Commission to evaluate the needs of the new territory. Mr. Taft, who later became the

    Philippines' first civilian governor-general, decided that Manila, the capital, should be a planned

    town. He hired as his architect and city planner Daniel Hudson Burnham, who had built Union

    Station and the post office in Washington.

    In Manila, Mr. Burnham had in mind a long wide, tree-lined boulevard along the bay,

    beginning at a park area dominated by a magnificent hotel. To design the hotel Mr. Taft hired

    William E. Parsons, a New York architect, who envisioned an impressive, but comfortable hotel,

    along the lines of a California mission - only grander. His monument still stands.

    http://www.nytimes.com/1986/07/08/world/hotel-with-a-history-macarthur-to-marcos.htmlhttp://www.nytimes.com/1986/07/08/world/hotel-with-a-history-macarthur-to-marcos.htmlhttp://www.nytimes.com/1986/07/08/world/hotel-with-a-history-macarthur-to-marcos.htmlhttp://www.nytimes.com/1986/07/08/world/hotel-with-a-history-macarthur-to-marcos.htmlhttp://www.nytimes.com/1986/07/08/world/hotel-with-a-history-macarthur-to-marcos.html
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    An oasis from the tropical heat, the Manila Hotel was restored in 1976 and expanded to

    570 rooms. Though the hotel now offers executive services, language translation, a business

    library and color television and closed circuit movies, it still remains uncompromised in its

    original intent - to provide an elegant retreat for travelers from around the world. (n.a).(October

    31, 2012). Phls oldest premier hotel among Cond Nast Travelers Top 20. Retrieved May 14,

    2013, from http://goodnewspilipinas.com/2012/10/31/phls-oldest-premier-hotel-among-conde-

    nast-travelers-top-20/

    All the rooms have carved mahogany four-poster beds and marble bathrooms.

    Handmade traditional materials are used throughout. The Duke of Windsor's favorite wicker

    chair is part of the standard furnishings. The idea behind it all is to enable visitors to slip into the

    past comfortably and provide them with a quiet luxury that for all sorts of reasons is becoming

    rare in Southeast Asia.

    Unfortunately, many of the historic hotels not already slated for demolition or

    conversion, suffer from neglect, the result perhaps of a deep resentment of the years of foreign

    domination, but also because small hotels, those with less than a thousand rooms, are out of

    fashion in Asia. Of the remaining colonial hotels, the Manila Hotel stands out as one of the few

    that have been lovingly preserved, modernized and uncompromised.

    In style and prestige, the Manila Hotel is much like the Plaza in New York. Like the

    Plaza, it sits at the end of a large city park, and horse-drawn carriages are seen as often under the

    hotel's broad portico as black Mercedes limousines or sports cars. The Manila Hotel is a festive

    place, still the best place to have formal balls and to enjoy a leisurely lunch.

    The lobby was designed for sitting as well as for making grand entrances. Measuring

    125 feet long by 25 feet wide, the lobby is lined with white Doric columns. The floor is

    http://goodnewspilipinas.com/2012/10/31/phls-oldest-premier-hotel-among-conde-nast-travelers-top-20/http://goodnewspilipinas.com/2012/10/31/phls-oldest-premier-hotel-among-conde-nast-travelers-top-20/http://goodnewspilipinas.com/2012/10/31/phls-oldest-premier-hotel-among-conde-nast-travelers-top-20/http://goodnewspilipinas.com/2012/10/31/phls-oldest-premier-hotel-among-conde-nast-travelers-top-20/http://goodnewspilipinas.com/2012/10/31/phls-oldest-premier-hotel-among-conde-nast-travelers-top-20/
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    Philippine marble, the chandeliers are made of brass, crystal and seashells, and the furniture is

    oversized and carved out of Philippine mahogany which is used liberally throughout the hotel.

    A red carpet invariably denotes the arrival of a head of state or that President or Mrs.

    Marcos will soon be on hand. Movie stars, statesmen and other celebrities stay at the hotel, as do

    many tourists. One of the mementos that new arrivals receive is a scroll listing some of the

    famous guests, among them Douglas Fairbanks Jr., Henry R. Luce, Sammy Davis Jr., James

    Michener, four United States Presidents and a host of world leaders. Among the names I spotted

    were those of John Wayne, Sir Anthony Eden and Aldo Gucci.

    If you stay long enough - that is, a week or more - the daily gifts of candy and fruit

    begin to give you the impression that by being a guest here you are someone special. At one

    point, guests even receive personalized stationery and books of matches with their names

    engraved in gold.

    This is one of those hotels where everyone remembers your name, independently of

    what you tip. Because wages are low in the Philippines, you may, in fact, find yourself a little

    overwhelmed by the service. Even for an ordinary order of hamburger and french fries, there

    may be a half-dozen waiters or waitresses hovering around the table. And one legacy of the

    American influence is that it's very easy to get bacon and eggs for breakfast.

    General MacArthur's favorite food at the hotel was the lapu-lapu, a grouper fish native

    to the Philippines, wrapped in banana leaves. My favorite is adobong sugpo sa gata or prawns,

    which are often 10 inches long.

    Living well has become costly in most parts of the world. But, the Philippines is a

    developing country, with inexpensive labor and a depreciating currency. So, the best surprise

    about the Manila Hotel is that it is difficult to spend $25 a person for any meal, unless you drink

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    wine, which is outrageously expensive (as high as $55 for a Pouilly Fuisse). Single rooms start at

    $65, doubles at $80. A one hour massage is $9 and a tennis lesson about $8 an hour.

    The three-bedroom MacArthur suite, which has a large formal dining room, a spacious

    parlor, kitchen, study which includes some of the general's books, pictures of his family and

    mementos of the war, plus a terrace facing Manila Bay, rents for $650 a night, including a butler.

    The penthouse, the most expensive suite (with a private swimming pool) on the 18th floor, has a

    view of the Bay, of Rizal Park and the 16th-century ruins of the Spanish walled city of

    Intramuros, opposite the hotel. Like the Presidential Suite, which costs $900 a night, the $1,200-

    a-night penthouse is decorated with rare paintings, Asian antiques and Filipino crafts. (n.a).(July

    8, 1986). Hotel With a History, MacArthur to Marcos.Retrieved May 14, 2013, from

    http://www.nytimes.com/1986/07/08/world/hotel-with-a-history-macarthur-to-marcos.html

    The Philippines inherited its religion and lifestyle from the Spanish. The American

    colonial period from 1898 to 1942 did not change that. The country is still 95 percent Roman

    Catholic. So, though Filipinos seem very American, and every Filipino you talk to has some

    member of his large extended family in the United States, there is a Latin spirit in the country.

    For this reason, religious holidays are very special in the Philippines and if you happen to be in

    Asia during Christmas, there is no better place to spend it than in the Philippines, the only

    Christian country in Asia.

    It is generally 80 degrees on Christmas Day, but the streets are decorated with lights

    resembling snowflakes and a giant Christmas tree stands in front of the Philippine Cultural

    Center, about a 20-minute walk along Manila Bay from the hotel. All the churches are decorated

    and the children stage Yuletide pageants at every turn. On Dec. 30, Rizal Day, bands march

    through the city to awaken residents for early-morning mass.

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    At the Manila Hotel, where every year pine trees are flown in from Washington State,

    carolers stroll the lobby, and among the Yuletide delicacies in evidence are marzipan, pralines,

    German stolen and fruitcakes, normally unheard of in Asia. The tropical garden beside the lobby

    is transformed into a Nativity scene.

    The Manila Hotel still believes that people who live in hotels are part of a community.

    That is the fundamental difference between the old colonial hotels, and the new modern

    skyscrapers in Asia. The staff adheres strongly to the policy that the Manila is a home away from

    home. (n.a).(November 7, 1982). COLONIAL COMFORT IN THE PHILIPPINES.Retrieved May

    14, 2013, from http://www.nytimes.com/1982/11/07/travel/colonial-comfort-in-the-

    philippines.html?pagewanted=2

    Local Studies

    Manila Hotel reflects the creativity of the Filipino people. This reflects the rich history

    and culture of the Filipinos and this can be use by our economy to promote tourism in the

    country. With this we show to the foreign and local tourist the culture of the Filipinos.

    Related to this study, the Department of Tourism aims to strengthen the domestic

    tourism by launching an information drive that will enable Filipino travelers to learn beautiful

    places in their own country and increase their senses of nationalism.

    Philippines are an archipelago of wonders which every explorer enjoys and

    experiences a diversity of destination activities and events. Krista Danielle Yu, An economic

    Analysis of the Philippine Tourism Industry, DLSU Business and Economic Review 22.1, De La

    Salle University (2012), 119-128

    http://www.nytimes.com/1982/11/07/travel/colonial-comfort-in-the-philippines.html?pagewanted=2http://www.nytimes.com/1982/11/07/travel/colonial-comfort-in-the-philippines.html?pagewanted=2http://www.nytimes.com/1982/11/07/travel/colonial-comfort-in-the-philippines.html?pagewanted=2http://www.nytimes.com/1982/11/07/travel/colonial-comfort-in-the-philippines.html?pagewanted=2
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    The archipelagic nature of the Philippines, as well as its colonial heritage, offers a

    wealth of scenic views that invite both local and foreign tourists to participate in tourism related

    activities. According to Department of Tourism (2011) the industry is one of the three largest

    industries in the country.

    The past government administration applied holiday economic to help boost the tourism

    domestically. The current administration may choose to consider continuity of the program.

    The site can be positions as tourism destination through the development of its potential

    tourism assets; particularly those based on environment, history and culture, the rehabilitation

    and restoration of existing tourism attractions, improvement of access infrastructure, and

    provision of basic facilities and services required easing travel movements. Angelie Marie L.

    Viconde, Sevilla S. Felicen, Tourism Industry of Batangas Province, Philippines: Basis for

    improves tourism program. Lyceum of the Philippines University, International Peer Reviewed

    Journal, January 2012 Vol. 3

    Foreign Studies

    Manila Hotel is located in Metro Manila. Metro Manila is the richest and the only

    administrative region in the Philippines, that is one hundred percent urbanized. It is also the only

    administrative region in the Philippines that is directly under the supervision of the Philippine

    President which receives both local and national funding.

    Metro manila is the smallest administrative region of the Philippines, in terms of land

    area. It also has limited natural resources; however, Metro Manila is the most important region of

    the country. Not only is it the melting pot of various local and international cultures, it is also the

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    seat of political power in the country. Maria Aileen G. Guzman. Qualifying the current and

    future sustainability of Metro Manila, Philippines. State University of New York, March 2010

    According to the study of Sumartono their royal palace in Yogyakarta, a former

    autonomous state is now part of the greater Republic of Indonesia, after this country has gained

    independence from Dutch in 1945. Due to important role that the Ninth Sultan had played during

    the political and military struggle to expel the Dutch from Indonesia, the royal palace, (Kraton)

    of Yogyakarta has enjoyed a better social and financial position compared to other kratons in

    Indonesia. Culturally it has also been more active than other royal palaces in Indonesia.

    Today, the kraton of Yogyakarta (from now on Kraton) can properly be called a

    museum, since it exhibit objects. There are three separate museums in Kraton: the Pagelaran-

    Sitihinggil Museum, the Carriage Museum, and the Central-Kraton Museum. Like other

    museums in the Western countries and those in Indonesia which in general attempt to meet

    Western requirements here art works and other objects are arranged in such a way to offer

    knowledge different from that commonly offered by Western museums.

    Sumartono incorporates insights taken from post phenomenology which considers

    perception as important. Instead of limiting itself to micro perception (concerning primarily

    physical phenomena of objects), post phenomenology considers that this level of perception can

    be extended to the level of macro perception (incorporating cultural, historical and

    anthropological contexts). In this level, perception is taken into understanding and interpretation.

    This is a part of knowledge offered by the Museum of the Kraton to the visitors/viewers.

    To make the environment of a royal hotel still perceivable, the Central-Kraton Museum offers

    the presence of palace retainers dresses in traditional attire. In this central museum, objects are

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    either displayed, undisplayed (occasionally displayed), or are forbidden to be seen and, the

    knowledge offered by the Kraton incorporate all of these interdependently. Information about the

    forbidden objects is usually provided by the hotel guides or retainers who function as living

    labels. Sumartono, A Museum under the Settings of the Kraton and Power. The displayed,

    Undisplayed, and Forbidden Objects in the Royal Palace of Yogyakarta (Cornell University,

    2011.)

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    CHAPTER 3

    Methods and Procedures

    This chapter includes the research methods, the subject of the study, procedure of data

    gathering and statistical technique utilized in the analysis of interpretation of the data.

    Method Used

    The researchers used the descriptive method of research in this study for it deals with

    opinion of the respondents.

    Descriptive method is purposive process of gathering, analyzing, classifying and

    tabulating data about the practices, beliefs, process, trends and cause-effect relationship to make

    adequate and accurate interpretation about such data with use of statistical method.

    The descriptive approach is the most widely used research method. It is frequently used

    to describe the status of a situation once a solution suggested by experimental analysis has been

    put into effect. It can provide an input regarding the effectives of the proposed solution, as well

    as hypothesis about how or more effective solution could be reached.

    Subject of the Study

    The subjects of the study were mainly 50 local tourism students who had visited the

    Manila Hotel. They were randomly selected by the researchers. Some were chosen based on their

    openness, receptiveness and quick response to the invitation. Interviews were conducted for

    verification of the data.

    Sampling Technique

    The study used the purposive sampling technique. The respondents served as sample of

    the research. This technique tends to discover the people who visited Manila Hotel and the

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    marketability of the said place was used in the questionnaire in order to get the assessment and

    perception of the people towards the place to become a potential spot for tourism recreation.

    Procedure of Data Gathering

    The researchers constructed a questionnaire in gathering the data. This involves getting

    responses from the respondents through a written medium. They made a questionnaire that is to

    be checked and finalized by their professor. After it has been checked they will proceed to

    having multiple pieces of the final questionnaire and distribute it to the respondents. It would be

    tallied after conducting the survey.

    Statistical Treatment

    To determine the validity and reliability of the researchers instrument and to give

    meaning interpretation to the data, the researchers used the following statistical formula:

    1. Percentage. This formula was used to determine the profile of the respondents, as fortheir age, gender, nationality and civil status:

    The Percentage Formula used as follows:

    P =100

    Where:

    P= percentage

    F= frequency

    N= number of respondents

    100= constant

    For the remaining problems, the researchers used the weighted mean in presenting

    the gathered data.

    2. Weighted Mean

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    X =

    Where:

    F =frequency of each class

    X= the class mark

    N= the total of the observation in the sample

    3. Standard Deviation. It is used to determine the weighted mean of the total number of therespondents and it gives interpretation to the mean of the respondents answer. The

    researcher purpose for this is to give each data their proper degree of importance.

    SD =

    Where:

    W= total frequency

    X = class mark

    X = weighted mean

    F= frequency

    Instrumental Used

    Questionnaire. The main tool used in data gathering was the questionnaire. It is

    composed of three parts. Part I includes the respondents profile. Part II the perceptions of the

    tourists on the Manila Hotel in terms of architectural design of Filipino ingenuity and Part III the

    perceived contribution of the Manila Hotel to the Filipino culture in terms of history.

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    CHAPTER 4

    Presentation Analysis and Interpretation of Data

    This chapter includes the presentation, analysis, and interpretation of data gathered from

    the respondents regarding their perceptions about the Manila Hotel. This contains the responses

    to the specific problems raised in this research.

    Based on the results of the data gathered, the following tables are presented:

    Profile of Respondents

    Age. The respondents of this Study were mainly local tourists who visited the Manila

    Hotel.

    Table 1

    Frequency and Percentage Distribution of the Respondents According to Age

    Age Frequency Percentage

    15-17 2 4

    18-20 35 70

    21-23 13 26

    Total 50 100

    Table 1 show that the most or 70 percent of the respondents range from 18-20; 26% 21-

    23 and 4%, 15-71 years old.

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    Table 2

    Frequency and Percentage Distribution of the respondents According to Gender

    Gender Frequency Percentage

    Male 6 12

    Female 44 88

    Total 50 100

    The Table 2 shows that most or 88% of the respondents are female while 12% are male.

    Table 3

    Frequency and Percentage Distribution of the Respondents According to Nationality

    Nationality Frequency Percentage

    Filipino 50 100

    Chinese 0

    Others(Please Specify) 0

    Total 50 100

    Table 3 shows that all or 100% of the respondents are Filipinos.

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    Table 4A

    The perceptions of Tourists on the Manila Hotel according Architectural Design

    Architectural Design 5 4 3 2 1 X SD Verbal

    Interpretation

    1. The Manila Hotel isa Showcase ofPhilippine History

    18 26 5 0 1 4.20 0.78 Agree

    2. The Hotel is ablueprint of Structuralvariables

    17 25 7 0 1 4.14 0.81 Agree

    3. It is a portrait ofStrength

    23 21 5 0 1 4.30 0.81 Agree

    4. It is a representationof uniqueness

    29 16 4 0 1 4.44 0.81 Agree

    5. It is a symbol ofeffectiveness

    22 19 8 0 1 4.22 0.86 Agree

    Table 4A shows that the respondents agreed on the following: The Manila Hotel is a

    showcase of Philippine History which got a mean of 0.78; the hotel is a blueprint of structural

    variables with the standard deviation of 0.81; it is a portrait of strength with the mean of 0.81; a

    representative of uniqueness with the standard deviation of 0.81; and a symbol of effectiveness

    which got a mean of 0.86.

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    Table 4B

    The perceptions of tourists on the Manila Hotel according to Filipino Ingenuity

    Filipino Ingenuity 5 4 3 2 1 X SD Verbal

    Interpretation1. The Manila Hotelcharacterize theoriginality of theFilipinos

    34 14 1 1 0 4.62 0.63 Strongly Agree

    2. The hotel exemplifiesthe Filipinoresourcefulness

    31 16 1 1 1 4.50 0.81 Strongly Agree

    3. It is a platform of

    talent

    30 13 5 2 0 4.42 0.84 Agree

    4. It is a motif ofFilipino Fashion

    26 15 8 0 1 4.30 0.89 Agree

    5. It promotesinventiveness ofFilipinos

    21 19 9 2 0 4.20 0.81 Agree

    The table 4B shows that the respondents Strongly Agreed on the following: The Manila

    Hotel characterizes the originality of the Filipinos with a Standard Deviation of 0.63; and the

    hotel exemplifies the Filipino resourcefulness with a mean of 0.81.

    The respondents agreed on the following: It is a platform of Filipino talent which got a

    mean of 0.84; the hotel is a motif of Filipino Fashion with an SD of 0.89; and it promotes

    inventiveness of Filipinos with the mean of 0.81.

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    Table 5A

    Contributions of Manila Hotel to the Filipino Culture in terms of Modernization

    Modernization 5 4 3 2 1 X SD Verbal

    Interpretation

    1. The Manila Hotelcompetes with the othernotable hotels in thecountry.

    30 12 6 2 0 4.40 0.86 Agree

    2. The Hotel reminds ourculture despite ofmodern technology

    25 16 4 2 3 4.20 1.13 Agree

    3. It helps the youth toappreciate our culture 25 17 5 2 1 4.26 0.95 Agree

    4. It shows innovation inservice delivery

    24 14 8 0 3 4.12 1.04 Agree

    5. it is perfect for movieshooting place

    16 23 8 2 1 4.01 0.87 Agree

    Table 5A shows that the respondents Agreed on the following contributions of Manila

    Hotel to the Filipino Culture in terms of Modernization: The Manila hotel competes with other

    notable hotels in the country with a mean of 0.86; the hotel reminds of our culture despite of

    modern technology with an SD of 1.13; it helps the youth to appreciate our culture with a

    Standard Deviation of 0.95; it shows innovation in service delivery which got a mean of 1.09;

    and it is perfect for movie shooting place having a Standard Deviation of 0.87.

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    Table 5B

    Contributions of the Manila Hotel to the Filipino Culture in terms of Values

    Values 5 4 3 2 1 X SD Verbal

    Interpretation1. The Manila Hotelsignifies that Filipinosare hospitable

    26 17 5 2 0 4.34 0.82 Agree

    2. The Hotel showscreativity of everyFilipino people

    27 19 2 0 2 4.38 0.90 Agree

    3. It is a relation of everyFilipino people

    18 25 6 1 0 4.20 0.73 Agree

    4. It shows peace andorder

    21 21 5 2 1 4.18 0.92 Agree

    5. It cooperates in theTourism Industry

    23 20 4 3 0 4.26 0.85 Agree

    Table 5B shows that shows that all the respondents agreed on the following Contributions

    of Manila Hotel to the Filipino Culture in terms of Values: The Manila hotels signifies that

    Filipinos are hospitable which got a mean of 0.82; the hotel shows creativity of every Filipino

    people with an SD of 0.90; it is relation of every Filipino people with a Standard deviation of

    0.73; it shows peace and order with a mean of 0.92; and it cooperates to the Tourism industry

    having a mean of 0.85.

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    Chapter 5

    Summary, Conclusions and Recommendations

    This chapter presents the summary of the findings, conclusions and recommendations of

    the data gathered by the researchers.

    Summary of Findings

    Based on the data gathered, the following findings are presented:

    1. Profile of the Respondents

    1.1 Age. This research showed that most or 70% of the respondents ranged from 18-20

    years old.

    1.2 Gender. Most of them were female.

    1.3 Nationality. It showed that most of them were Filipinos.

    2. The perceptions of tourist on Manila Hotel according to architectural design and Filipino

    Ingenuity

    2.1 According to Architectural Design. The top most answer was the Manila Hotel is a

    representation of uniqueness

    2.2 According to Filipino Ingenuity. Majority of the respondents strongly agreed that

    Manila Hotel characterizes originality of the Filipinos.

    3. The perceived contributions of the Manila Hotel to the Filipino Culture in terms of

    modernization and values.

    3.1 According to modernization. The majority of the respondents agreed that Manila

    Hotel has much contributed to its distinguished majestic structure.

    3.2 According to values. The respondents replied that Manila Hotel is a spectacle of

    creativity to the Filipinos.

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    Conclusions

    Based on the findings, the following conclusions were drawn:

    1. The study showed that most of the respondents ranged from 18 to 20 years old, were female

    and were Filipinos.

    2. According to architectural design, all parameters were agreed by the respondents while they

    strongly agreed that Manila Hotels characterizes the originality of the Filipinos and exemplifies

    Filipino resourcefulness, and they agreed on other parameters of this Tourist Spot.

    3. As regards to identification of a distinct Filipino culture and tradition, the respondents agreed

    that its prominence, configuration of grandeur and a manifestation of inspired originality.

    Recommendations

    Based on the results of the findings of the study, the researchers would like to

    recommend the following:

    1. The University must encourage other Tourism students to visit the Manila Hotel, regardless of

    age, gender and nationality.

    2. The government should promote the Manila Hotel which tourism schools consider as an

    activity center to uphold the effort and product of the Filipino.

    3. The Filipinos should maintain the honor and dignity of Intramuros as place of attraction.

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    APPENDIX A

    Letter of Request to the Respondents

    Dear Respondents:

    We, a group of Bachelor of Science in Tourism Management and Bachelor of Science in

    Hotel and Restaurant Management students of Centro Escolar University, Manila is constructing

    a research on, PERCEPTION OF TOURISTS ON MANILA HOTEL AND ITS

    CONTRIBUTION TO THE FILIPINO CULTURE among NHM students of CEU, Manila. In

    this connection we would like to ask your help by answering our questionnaire. Rest assured that

    all your answers will be kept confidential.

    Thank you for your cooperation and support.

    Respectfully yours,

    The Researchers

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    APPENDIX B

    QUESTIONNAIRE

    Part I. Profile of the Respondents. Direction: Please put a check on the space provided that

    corresponds to your answer

    A. Age:

    a.) 15-17

    b.) 18-20

    c.) 21 and above

    B. Gender

    a.) Male

    b.) Female

    C. Nationality:

    a.) Filipino

    b.) Chinese

    c.) Others (Please Specify

    Part II. The perception of Tourist on the Manila Hotel along architectural design and

    Filipino ingenuity.

    Direction: Rate the given table by using the legend below:

    Legend:

    5Strongly Agree

    4Agree

    3Minimally Agree

    2Disagree

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    1Strongly Agree

    A. Architectural Design of Manila Hotel1. The Manila Hotel is a showcase of Philippine History.2. The Hotel is a blueprint of structural variables.3. It Manila Hotel is a portrait of strength.4. It is a representation of uniqueness.5. It is a symbol of effectiveness.

    B. Filipino Ingenuity1. The Manila Hotel characterize the originality of the Filipinos2. The Hotel exemplifies the Filipino resourcefulness3. It is a platform of Filipino talent.4. It is a motif of Filipino fashion.5. It promotes inventiveness of Filipinos

    Part III. The perceived contributions of the Manila Hotel to the Filipino culture in terms of

    modernization and values.

    Direction: Rate the given table by using the legend above:

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    A. Modernization1. The Manila Hotel competes with other notable hotels in the country.2. The Hotel reminds our culture despite of modern technology.3. It helps the youth to appreciate our culture.4. It shows innovation in service delivery.5. It is perfect for movies shooting place.

    B. Values6. The Manila Hotel signifies that Filipinos are hospitable.7. The Hotel shows creativity of every Filipino people8. It is a relation of every Filipino people9. It shows peace and order.10.It cooperates to the Tourism Industry.

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    CURRICULUM VITAE

    Name: Katrina D.U Yanga

    Birthday: February 12, 1990

    Birthplace: Quezon City, Philippines

    Parents:

    Mother: Maria Antonette Yanga

    Father: Celso Yanga

    Academic Achievement:

    Elementary School: St. Matthew College Year Graduated: 2003

    Place: San Mateo, Rizal

    Secondary School: Roosevelt College Marikina Year Graduated 2007

    Place: Lamuan, Marikina City

    College/Course/Year Level: NHM/Bachelor of Science in Tourism Management/4th year

    Motto: It is better to take the hardship of education than to taste the bitterness of ignorance.

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    CURRICULUM VITAE

    Name: Alireza Rose B. Estolano

    Birthday: October 2, 1992

    Birthplace: Saudi Arabia, Jeddah, K.S.A

    Parents:

    Mother: Annaliza B. Estolano

    Father: Romeo A. Estolano

    Academic Achievement:

    Elementary School: Cainta Catholic College Year Graduated: 2005

    Place: A. Bonifacio Ave. Cainta, Rizal

    Secondary School: Cainta Catholic College Year Graduated: 2009

    Place: A. Bonifacio Ave. Cainta, Rizal

    College/Course/Year Level: NHM/Bachelor of Science in Tourism Management/4th year

    Motto: Why do you need to impress the world if youre confident about yourself?.

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    CURRICULUM VITAE

    Name: Desiree C. Santos

    Birthday: May 30, 1992

    Birthplace: Tondo, Manila

    Parents:

    Mother: Rowena C. Santos

    Father: Edgardo V. Santos

    Academic Achievement:

    Elementary School: Cembo Elementay School Year Graduated: 2004

    Place: Cembo, Makati City

    Secondary School: Guadalupe Catholic School Year Graduated: 2008

    Place: Guadalupe Nuevo, Makati City

    College/Course/Year Level: NHM/Bachelor of Science in Hotel and Restaurant

    Management/4th year

    Motto: To live creative life, we must lose our fear of being wrong.