performance 2011 - madelon prive & leon gerrits - yd & t-mobile
TRANSCRIPT
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BEST PRACTICES RT4
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WAAROM PERFORMANCE DISPLAY
?
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REAL-TIMETARGETING
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Plein/Product
Basket
HomeSales funnel
REALTIME TARGETING
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REALTIME TARGETING
95% bereik NLReal Time
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Converteert 35% beter dan spreading
REALTIME TARGETING
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REAL-TIMEBIDDING
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Product
Basket
Realtime Bid (CPM)
€ 0.75
€ 1.00
€ 2.50
HomeSales funnel
REALTIME BIDDING
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eCPA
eCPA -60%
REALTIME BIDDING
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REAL-TIMECREATIVE
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Meeste Nederlanders: ‘Persoonlijke online reclame is ongewenst’ (bron: Emerce 15 november 2011)
REALTIME CREATIVE
CTR
- 40% in Clicks
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REALTIME CREATIVE
CMS
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CTR + 250%
REALTIME CREATIVE
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REALTIME CREATIVEHeatmapping
CTR + 8%
A/B testCTR + 8%
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Click to Conversion
C2C +250%
REALTIME CREATIVE
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REAL-TIMEREPORTING
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REALTIME REPORTING
Vertaling van T-Mobile sales targets naar reporting:
- Omzet- ARPU- ROI
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Prepaid klanten10% CR
REALTIME UPSELL
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• Aftersales en service
• Luister naar je muis banners
• Overall Brand Performance
• “Fuck-up budget”
FOCUS 2012
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• Dedicated YD team van AM’er en CM’er
• Relevantie voor de bezoeker
• Automatische aanpassingen met live product feed
• Meer sales voor minder geld!
VOORDEEL T-MOBILE
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BEST PRACTICES RT4
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spreading
Focus kwaliteit, additionele sales, niet alleen KPI's; gaat niet alleen om de laastste kilometer van de marathon; attributie belangrijk- spreading impr vs. retageting sales maand later- results in increase SEA
Overall brand performance Back up slide
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YD certificates TRUSTED AdsThis certificate demonstrates YD to meet the requirements of TRUSTe for all (re) targeting activities provided by various international governments, the U.S. IAB guidelines and the requirements of TRUSTe.- Data Collection TRUSTED- This certificate demonstrates YD to meet the demanding requirements of TRUSTe for storing data
and associated privacy guidelines.
Besides that;- YD is marked on the white list of trusted Internet Explorer 9 (IE9). It meets the stringent requirements
of YD Microsoft users IE9 targeted ads.- There is a general opt-out page hosted by TRUSTe for consumers. As a result, consumers can easily
unsubscribe retargeting campaigns. Branded current opt-out pages are deleted.
Privacy Trust-E Back up slide