performance based strategic alliance
TRANSCRIPT
![Page 1: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/1.jpg)
Performance Based Strategic Alliance
Internet Marketing Consultant Charleston South Carolina
![Page 2: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/2.jpg)
“We are held accountable by our ability to track
your connection to your target audience…”
![Page 3: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/3.jpg)
Strategic Alliance OptionsOption Minimum Time Frame Financials
Flat Fee + No Bonus for # of new Friends, on Facebook / Unique Visitors (compete.com)
30 Days / No shared Revenue $2,000 Set Up Fee + access to FB Admin, and website source code
Specific Event Marketing 90 Days - Revenue Share Option 13 month contract
$1,500 Set Up Fee + 10% of total gate access to FB Admin, and website source code, collateral materials
% of Each Transaction 180 Days - Revenue Share Option 26 month contract
$1000 Set Up Fee + 20% @ Transaction + Daily Transaction Counts, Average Transactions, Sales Reports
% of Gross Sales Allocated to Internet Marketing
12 Months – Revenue Share Option 3Annual contract
Total online marketing program. Minimum 1% - Recommended 1.75%
% of Net Profits 2 Years - Strategic Alliance Income Statement, Net Profit History Share increases in pre-tax profits
![Page 4: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/4.jpg)
Strategic Relations
$2,000 / 30 = $67 day
$4500/90 = $50 day
$6,000 /180 = $33 day
$75 per day
![Page 5: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/5.jpg)
Train The Trainer
• Create a Social Style Guide• Define Social Objectives, Strategies, Tactics• Establish Standards, set authority levels• Probation period for all communication
specialist• Engagement as % of Total Likes• Support structure• Prepared for all answers (set up alerts)
![Page 6: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/6.jpg)
![Page 7: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/7.jpg)
ContentOptimize
Promote
Get Found On All Channels
Measure Engagement
Mobile
Web
Tablets
Blogs
![Page 8: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/8.jpg)
Understand the value of a “data rich” lead?
Monitor “objects” that lead prospect to you
Identify last page visited before they left your site
Track how people provide emails
Find out which phrase users are most likely to use when discussing your company /
product in cyberspace
Capture emails Address
Discover keywords, discussion points that attract the most
quality mobile traffic
![Page 9: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/9.jpg)
Keyword Research
Discover sources that send the most quality traffic
High Volume
• Many searches per month
Low Competition
• Weak sites/ pages in top 10
High Value
• Large Percentage of Visitors Convert to Deals
![Page 10: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/10.jpg)
Web AnalyticsWeb Marketing Tools
Monitor Campaigns That lead buyers to you
Facebook, Google,
e-Mail Management
Text Message
Database Management
Call Tracking
Reports
![Page 11: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/11.jpg)
Web Coding Hosting / Maintenance
Find out which pages of your site gets visited the most
Content
On Page Optimization
Unlimited Support
Graphic Design
ecommerce Integration
Social Media
![Page 12: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/12.jpg)
What is The cost for One Qualified Online Lead?
Monitor Keywords That led buyer to you
Identify last page visited before they left your site
Track how many buyer find your website
Find out which pages of your site gets visited
the most
Capture IP Address
Discover sources that send the most quality traffic
![Page 13: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/13.jpg)
Could Be Interested
Somewhat Interested
Interested
Definitely Interest
Needs More Informationdirected to the website
pass word protected registration
Demo, checking references, review collateral material
Ready to Buy RFP Sent
Client beginning their Due Diligence
![Page 14: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/14.jpg)
![Page 15: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/15.jpg)
Conversions
How Many Do You Need?
![Page 16: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/16.jpg)
VariablesMinimum Internet
Total Visitors Customers Transaction Value
Gross Income from Internet
1% 100 1 $1000 $10001% 100 1 $5.00 $5001% 1000 100 $1000 $10,0001% 1000 100 $5.00 $500
Percentage of Total Visitors that buy something
Total Unique Visitors Past month
Number of Buying Customers
Average Gross Sales per transaction
Profit Sharing on this amount
![Page 17: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/17.jpg)
Minimum Internet
Total Visitors Customers Transaction Value
1% 100 1 $1000 $10001% 100 1 $5.00 $5001% 1000 100 $1000 $10,0001% 1000 100 $5.00 $500
Key Performance Indicator #1What % Convert to Customers
![Page 18: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/18.jpg)
Key Performance Indicator #2 How many new ‘qualified’ visitors per month?
Minimum Internet
Total Visitors Customers Transaction Value
Gross Income from Internet
1% 100 1 $1000 $10001% 100 1 $5.00 $5001% 1000 100 $1000 $10,0001% 1000 100 $5.00 $500
![Page 19: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/19.jpg)
Key Performance Indicator #3 = How many new ‘internet’ customers per month?
Minimum Internet
Total Visitors Customers Transaction Value
Gross Income from Internet
1% 100 1 $1000 $10001% 100 1 $5.00 $5001% 1000 100 $1000 $10,0001% 1000 100 $5.00 $500
![Page 20: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/20.jpg)
Minimum Internet
Total Visitors Customers Transaction Value
Gross Income from Internet
1% 100 1 $1000 $10001% 100 1 $5.00 $5001% 1000 100 $1000 $10,0001% 1000 100 $5.00 $500
Key Performance Indicator #4What is the average transaction?
![Page 21: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/21.jpg)
Minimum Internet
Total Visitors Customers Transaction Value
Gross Income from Internet
1% 100 1 $1000 $10001% 100 1 $5.00 $5001% 1000 100 $1000 $10,0001% 1000 100 $5.00 $500
Key Performance Indicator #4What is the average gross profit?
![Page 22: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/22.jpg)
Conversion Types
Database
Order / Reservation/ Booking
Respond to Survey
Provide Email address
$ Value
$ Value
$ Value
![Page 23: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/23.jpg)
Types of Capture /Nurture
Database II
Big Sale “Savings” / Short Window (3 Day)
Reduced Price / Medium Window (10 Days)
Monthly eMail Only Offers
$ Cost
$ Cost
$ Cost
![Page 24: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/24.jpg)
Win/ Loss Template
• Team – Understanding Marketing Focus (weekly accounting)
• Marketing Mission– Understanding what marketing initiatives provide quality
leads / not volume• Symbiotic Marketing Materials– Website Landing Pages– Social Media Anchor Text Links to Website– Printing Materials (tracking phone number)– Online Publications / Directories– Press Releases Backlinks
![Page 25: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/25.jpg)
Sales Reports
• Why you won business field• Why you lost business field• Engagement Scores field• Website Visitors field• Our Features Shared field
Drop Down
Drop Down
Drop Down
Drop Down
Drop Down
![Page 26: Performance Based Strategic Alliance](https://reader036.vdocument.in/reader036/viewer/2022062514/558ce865d8b42a162b8b4600/html5/thumbnails/26.jpg)
843-460-5812To Be Continued…