1. Sanoma Media Netherlands Stefan Havik

2. Helping people access and understand the world. Sanoma: 3. Marketing budget is limited, sales budget unlimited Performance Based: 4. Performance Based Sucks! 5. Performance Paradox Law of diminishing returns Effort Result 100 100 1 6. Not a charge model, but necessary added value Performance Based: 7. CPS is just a way to reduce risk Charge models: 8. CPS shifts the way we optimize (focus on my own ROI) Charge models: 9. CPM is the fastest growing currency Charge models: 10. Optimization and proof Performance Based: 11. Agency fee Publisher revenue 12. Publisher revenue Agency fee SSPs, DSPs, DMPs, Technology providers, Data providers, tradings desks. 13. Adding value 14. Data Trading & optimization Technology as a service 15. Offer the most effective way to activate an audience Our goal: 16. Combine data, technology and optimization How: 17. Data 18. Technology 19. Optimization 20. Context Creatives Device Audience Launch & Iterate 21. Site Zone Page Placement Context 22. Creatives 23. Devices 24. Data Interest Intent 25. Example 26. Interest data 27. Intent data 28. Results CTR + 6% CCR + 42% CTR + 33% CCR + 64% 29. 1. Extra revenue source Why we use affiliate marketing: 2. Insights and data source 3. Hassle free (low cost of sale) 30. 1. Authority of a brand How we use affiliate marketing: 2. Close to a transaction 3. High volume 31. Affiliate sites 32. Affiliate revenue 2013 33. Affiliate revenue 2013 34. Whats Next? 35. Data science 36. Cross Media 37. Goals 38. 1. Performance Based CPS Takeaways 2. Focus on your valuable assets 3. Prepare for the data age 39. Questions?