performers’ rights in today’s european environment: how to adapt existing rights to new uses of...
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PERFORMERS’ RIGHTS IN TODAY’S EUROPEAN ENVIRONMENT:HOW TO ADAPT EXISTING RIGHTS TO NEW USES OF PERFORMANCES?
Panel Discussion 1 – Webcasting, streaming, downloading….how does daily Internet use impact on the development of cultural content?
18 – 19 November 2010
James Lancaster, Head of Rights and Business Affairs, BBC
Vision
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27%
16%
16%
8%
6%
6%
5%
3%
1%
Nothing / don't know
Extend 7-day window
Greater choice ofprogrammes
Improve playbackquality
Make it easier touse/navigate
Include older BBCseries
Make it faster
Include sport
Include movies
Respondents were asked “If you could do one thing to change the BBC iPlayer, what would it be?”
Technologies such as iPlayer have led the way in on-demand delivery of legitimate content services but audiences want more choice
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50
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25 D
ec03
Jan
12 Ja
n21
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30 Ja
n08
Feb
17 Fe
b26
Feb
06 M
ar15
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24 M
ar02
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11 Ap
r20
Apr
29 Ap
r08
May
17 M
ay26
May
04 Ju
n13
Jun
22 Ju
n01
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l19
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l06
Aug
15 Au
g24
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02 Se
p11
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p29
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ct17
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Daily
requ
ests
(000
s)
Total for 25th Dec 07 – 15th Mar 09368 million requests
Jan Feb Mar Apr May Jun JulDec 25-31
34.5
Jan
35.7
Feb
35.1
Nov
30.6
Oct
107m
Q4
41.0
Dec
64m
Q3
22.8
Sep
21.2
Aug
20.3
Jul
63m
Q2
20.4
Jun
21.921.017.214.011.2
MayAprMarFebJan
42m
Q1
34.5
Jan
35.7
Feb
35.1
Nov
30.6
Oct
107m
Q4
41.0
Dec
64m
Q3
22.8
Sep
21.2
Aug
20.3
Jul
63m
Q2
20.4
Jun
21.921.017.214.011.2
MayAprMarFebJan
42m
Q1
Total requests for streams and downloads
(millions, calendar months):
Aug Sep Oct Nov Dec Jan Feb Mar
Vision
3
Pace of change accelerating for audience
Media & platform convergence Acceleration in product and service innovation driven by:
–Increased processing power and storage capacity, improved display technologies and the move to digital storage and transmission
–Convergence of devices with communications services, applications and audiovisual content in combination
200820001995199019801960Pre 1900-1940
Audio/voice communication
Moving im
age
com
putin
gga
mes
& g
amin
g
Time
Inte
rac
tiv
ity
Source: Adapted from Gary Hayes, Oliver & Ohlbaum
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Media consumption in the UK - Although linear still dominates, web usage is growing very fast
Hours per day (now) TV: 4 Hours Radio: 3 Hours Web: 0.6 Hours
UK Media consumption trends - Index 2004 -2012
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iPlayer usage continues to grow
16.1 18.426.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 29.3 28.2 32.3 29.9 33.3 30.4 32.7 30.6 27.3 28.1
30.836.0
36.7 37.2 39.1 36.544.9 43.3 44.5
53.259.6 65.2
68.2 68.7 67.0 73.477.0
69.667.9 70.1
14.714.1
14.8 15.316.2
14.8
16.7 15.8 16.3
18.1
18.520.8
19.8 17.8 17.319.6
20.2
16.719.0
20.5
6269
78 7681
76
87 85 87
97
107114
120116 118
123130
117 114119
Jan 0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Virgin Media BBC iPlayer TV requests
Online BBC iPlayer TV requests
Online BBC iPlayer radio requests
Mill
ions
of
req
uest
s
In total the BBC iPlayer increased to 119 million requests for programmes across all platforms in August 2010, including both online platforms and devices and BBC iPlayer on Virgin Media TV.
Confidential & Commercially Sensitive – Not for onward distribution
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On-demand is predicted to grow to 20% of all viewing by 2012
Source: Oliver and Ohlbaum
89%80%
74%
4%
6%
8%
3%6%
8%
3% 6% 8%
1% 1% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2009 2012 2016
Linear PVR Vosdal PVR Not Vosdal VOD catchup VOD archive
UK Television Viewing by window and technology – 2009 - 2016
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Younger audiences are consuming less linear TV
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10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33
Source: Digital Homes Project analysis of BARB data/BARB/TRP. Ref: SR0023.All data based on BARB Q4 1995 to Q4 2008 with the exception of the latest data point which is Q3 2009. Total Television, whole day, Mon-Sun.
Born in the1960s &1970s
Born in1990
(Age 19)
Born in1985
(Age 24)
Born in1995
(Age 14)
A similar picture is emerging in Radio according to recent “Share of Ear” research
Total TV Consumption as viewers age
Hrs/week
Age
12
Latest version of iPlayer is designed to address changing audience consumption patterns
Personalisation toolsPersonalisation tools
Social mediaSocial media
Better search and ‘de-duped’ navigation
Better search and ‘de-duped’ navigation
Better brandingBetter branding
Better ‘live’Better ‘live’
Better editorialised choicesBetter editorialised choices
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The BBC’s Archive strategy
Archive Vision:
“The BBC should set a course, through the end of this Charter period and well into the next, to deliver a radical transformation in the public's ability to search, discover and access the library of content which their licence fees paid to be created. This would by definition be an incremental, long-term project, and be based on a strategic mix of public and commercial activities, with strong partnerships in both sectors.
The BBC would be guided by a belief that British culture and creativity should be as accessible as possible, both in the UK and in the global digital economy, and would be committed to partnering with others to achieve this.”
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Commercial Archive strategy will continue to be delivered through multiple routes
Over 3,000 hours of content available commercially on-demand right nowConfidential & Commercially Sensitive – Not for onward distribution
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The BBC is a major rights holder and creator of intellectual property
• It is vital to protect the rights of creators
• This will sustain the incentive and the means for creativity to thrive
Strong copyright protection Straightforward access
The BBC is a major user of rights• It is vital to have efficient and cost
effective systems in place to enable access to rights
• This will foster dissemination of creative ideas
The BBC believes a copyright system fit for the digital world would balance strong copyright protection and straightforward access to copyright material
We need a simple platform-neutral solution underpinned by legislation where appropriate – without this we risk in particular losing the drive behind the release of
archive value and miss the opportunity to create a rich cultural resource of UK originated content
Developing a copyright system for the digital world
Vision