Comparison of Representation

sSUBJECT OF THE REPRESENTATIONS:

PERFUME

What is the intention of this representation?The intention of this representation is to make every women feel like a star. It shows us that this perfume creates a seductive scent that is perfect for all social situations. This representation would like to tell us that by using the product, the audience can easily attract or impress men.

Who is the target audience? How would they read this representation? Why?

Cinema is a fragrance for women, especially those women who lives under the spotlights, women who knows how to draw attention. Women would read this representation as seductive and classy.

Is it accurate/truthful? Is it a positive or negative representation?It is a positive representation.

Because this advert makes you feel good about yourself and it makes you feel more confident, classy and attractive.

What values underlie this representation?The producer wants the audience to feel that

buying this product will make you more beautiful and glamorous that no man will be able to resist them and that the female gender will be dominant over the male. This advert is telling women that if they wear the scent they will get what they want.

What has been selected and omitted?In order for this representation to stand out,

they decided to put the product on the right side of the advert and the logo in the middle. They made the background dark and the product and logo coloured. They also chose to add black borders.

How has this representation been constructed using codes and conventions?

The angle of the camera is eye level. The facial expression of the girl is quite seductive,

while the guys in the background shows that they are attracted to the girl.

They chose to make the girl stand out so that the girl could get more attention from the audience.

The light is positioned and focused only to the girl.

What is the intention of this representation?The intention of this representation is to make the audience capture its energy, independence, and playfulness in a fragrance that would let every girl be her own rock star. This representation shows us that this product is all about being young, sexy and wild. It tells us that by using this product, it would make you feel good about yourself.

Who is the target audience? How would they read this representation? Why?

They are aiming for teenage audience especially those teenagers who are really stylish and likes fruity scent. Teenage girls would read this representation as wild, attractive and edgy.

Is it accurate/truthful? Is it a positive or negative representation?It is a positive representation.

Because this representation makes you feel more confident and elegant. It also makes you feel good about yourself.

What values underlie this representation? The values that underlie this

representation is that by wearing a rock star attire and by striking a very powerful pose can make you more attractive and edgy.

What has been selected and omitted?They chose to make the product stand out

by making the background colorful and by making the product bigger. They also chose to make it more lively and graceful by using butterflies and choosing colors that a girl would like.

How has this representation been constructed using codes and conventions?

The facial expression of the girl shows us that she’s powerful and fearless. The way that her lips are slightly parted and the way that she looks, shows us that she’s capable of doing anything.

They chose to make this advert more colorful to attract teenage girls.

They make this advert edgy but graceful at the same time by adding butterflies and by making it more colorful.

Comparison of Representations

The subject of these representation is perfume but they are both presented in different ways. The first advert shows us that the product is all about glamorous, sophisticated and classy while the last advert show us that the product is about being young, sexy and fearless. Cinema is a product for women who wants to attract men and women who wants to be more classy while the other advert is a product for teenage girls who wants to be more edgy and stylish.