perfumes – celebrity impressions. perfume is a mixture of fragrant essential oils or aroma...
TRANSCRIPT
Perfume
Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives & solvents used to give out a pleasant scent
Perfumery, as the art of making perfumes, began in ancient Mesopotamia & Egypt
It was further refined by the Romans & Persians
Perfume, in its strictest sense, is a blend of fragrant oils diluted in a high-grade alcohol
Concentration varies from about 15—40 % oil, alcohol being about 90—95 % pure
Lemon
Ylang-ylang
Vanilla
Bergamot Lavende
r
Oak moss
Sandalwood
Lily of the Valley
Gardenia
Peony
Patchouli
Frankincense
Neroli
Jasmine
Tube rose
Orris
Violet
Main Perfume Flowers &
Plants
Common Types of Fragrance
Fragrance types reflect the concentration of aromatic compounds in a solvent
Intensity & longevity of a perfume is based on concentration, intensity & longevity of aromatic compounds, or perfume oils used
As percentage of aromatic compounds increases, so does intensity & longevity of the scent
Common types of Fragrance & their percentage of aromatic compounds
Balm around 1-5% Eau de Cologne around 3-5% Eau De Toilette around 5-15% Eau de Parfum around 10-20% Parfum around 20-40%
Fragrance Notes - Describing a Perfume
Compounds that contribute to top notes are strong in scent
Very volatile, & evaporates quickly
Middle note compounds form the heart or main body of a perfume
Lasts about 10 to 60 minutes
Base & middle notes together are the main theme of a perfume
Long lasting fragrance
Perfumes have 3 fragrance notes which unfold over time
They are created carefully with knowledge of evaporation process of the perfume
Celebrity Fragrances
Celebrity scents might not reflect the actual smells of our favorite stars
They often represent a connection to celebrities
Celebrity fragrances are getting more popular
Companies like Coty, Elizabeth Arden & Avon like to partner with celebrities on new fragrances because they are great marketers
Great way to reach younger consumers
Celebrities are often in the spotlight & they come with built-in fan bases
Celebrities can also use their fan base to cheaply spread the word about a scent
Eg: When Rihanna launched her Re’l Fluer perfume in February she put out a 1 minute video that reached her 4.5 million Twitter followers & 30 million Facebook fans
LegacyCristiano Ronaldo
Cristiano Ronaldo has already conquered the worlds of sports & fashion The football star has once again expanded his empire, this time into the
perfume industry His debut fragrance Cristiano Ronaldo Legacy was recently launched in
Madrid Available as 30, 50 & 100 ml Eau de Toilette with an accompanying
cosmetic line
Fragrance Notes: The perfume opens with a refreshing combination of bergamot,
cinnamon, green apple & lavender Luxury accords of orris root, cedar, peony & violet form the heart along with aromatic tones of rosemary & sage Rich base contains exotic patchouli, ambergris & smoked vetiver, which gives the fragrance a touch of mystery
Truth or DareMadonna
Eau de Parfum with floral overtones for women Scent was launched in 2012 created by perfumer Stephen Nilsen Truth or Dare has fast become a favorite among women Iconic scent that relates to the modern & confident women Contemporary reinvention of a classic & robust signature white floral
fragrance Madonna has been daring & encapsulated the duality of human nature
in one perfume Truth or Dare represents the battle that humans face & that coexists in
us all
Fragrance Notes: Top notes are gardenia, neroli & tuberose At the heart of the fragrance lies the scents of jasmine, white lily
petals & benzoin tears Smoldering base of the fragrance are extracts of vanilla, amber &
sensual musk
White Diamonds Elizabeth Taylor
Signature perfume by Elizabeth Taylor Launched in 1991, created by Olivier Gillotin & Carlos Benaim Classic & timeless sheer floral perfume Favorite among women, especially among those who admired Taylor’s
professional achievements & philanthropic works Elizabeth Taylor’s White Diamonds has earned a cool $1 billion Success of Elizabeth Taylor's fragrance has motivated many other
celebrities to launch their own perfumes
Fragrance Notes: Top notes are aldehydes, bergamot, neroli, orange & lily Heart unites the classical trio, violet, rose & jasmine,
complemented by ylang-ylang, Egyptian tuberose & narcissus Base notes of oak moss, patchouli, musk, sandalwood & amber
Surprise Heidi Klum
Surprise comes in a glass flacon wrapped in black, pink & golden ribbons illustrated on the body & the outer carton, like a gift expecting to be unwrapped!
Released in 2011 The scent accentuates positive emotions & joy Has elegant & sensual notes, creating a sensual fragrance with an
unexpected exuberance Floral-fruity notes are light & have positive vibrations & provide a unique
blend of luminous fruity & fine floral accords
Fragrance Notes: Top Notes of mandarin, pink pepper & pear Middle Notes of Rose & magnolia, mimosa, lily of the valley &
sunflower Base Notes of benzoin sandalwood, vanilla, tonka bean & musk
SuccessDonald Trump
Launched by the designer house of Donald Trump in 2012 Classy masculine fragrance housed in a simple bottle Spicy woody scent that is very pleasing & always classy Aim to impress when you wear Success for men whether you're
dressing for office or playing the field Success succeeds at enhancing your image no matter the occasion
Fragrance Notes: This accomplished fragrance strategically combines prosperous
notes of Juniper, Red Currant & Coriander Mid notes include Geranium, Ginger & Bamboo Leaves Base notes are Vetiver, Tonka Beans Birch Wood & Musk
Tips on how to use perfume effectively
Spray perfume 15-25 cm from your skin instead of rubbing it, to distribute odor evenly & maintain original scent
Best places to apply your fragrance are pulse points of your body to last
longer
Moisturize skin before applying fragrance, it last significantly longer on oily than dry skin
Spray little perfume on your hair brush & run it through your hair for
perfumed hair
Store your fragrances in a cool & dry place, away from direct sunlight
Choose intense base notes for longer lasting perfumes . E.g.: patchouli, vanilla, frankincense, pine, cedar, etc.