periscope & meerkat for local government
TRANSCRIPT
City Manager’s Office
City Manager’s Office
2015 SOCIAL MEDIA TRENDS
•Different Platforms for Different Purposes (Facebook Messenger, Utilities)•Not a “Zero Sum Game”(5 or More Platforms) •Anonymous Platforms (Yik Yak, Whisper)• Fastest Growing Age Segment is 65+•Video (Vine, Facebook, YouTube, Instagram)• Live Video Apps – Periscope & Meerkat
City Manager’s Office
PERISCOPE & MEERKAT
City Manager’s Office
LIVE VIDEO APPS BACKGROUND•Historical - Livestream, Ustream,
Justin.TV – Ahead of their Time•Smartphones, Apps, LTE/4G, Wi-Fi, Social
Media Integration•Periscope Joined Twitter in January 2015•Meerkat Breakthrough at SXSW 2015•Periscope Launched in late March 2015
for iOS, Android in May 2015•Periscope added 1 Million Users in First
10 Days & 7 Million Users as of July 2015
City Manager’s Office
PROS OF LIVE STREAM APPS
•Early Adopters Have Advantage•Offers Real-Time Interaction with Citizens•Great for Q & A Sessions•Behind the Scenes Videos• Live “Look-ins” for Events•Potentially Help Share Critical Video to
First Responders or Other Remote Experts
City Manager’s Office
GETTING STARTED - PERISCOPE•Can Login with Twitter or Phone Number• “Scopes” Can be Viewed for 24 Hours•People Icon - Profile Icon – Settings -
Select Auto-Save Broadcasts to Save to Your Camera Roll (iPhone)•Saved Broadcasts Can be Shared on
Social Media (Facebook, YouTube, etc.)•Comments & Hearts are Not Archived at
this Time
City Manager’s Office
GETTING STARTED CONTINUED•Click Camera Icon to Start Broadcast•Add a Title (Consider CAPS)• Turn Precise Location On/Off•Create Private Scope by
Selecting Your Followers•Allow Commenting by
Followers Only or Everyone•Click Tweet Icon to Share•Hit Start Broadcast!
City Manager’s Office
BEST PRACTICES•Share on Twitter When You Start
Broadcast• TV Icon Allows View of Your Twitter
Network is Live or Recently Broadcasted•Globe Icon Allows Live Broadcast View
by Map or List• Live Broadcasts Allow Commenting,
Hearts, List of Viewers, Share Broadcast
City Manager’s Office
MORE BEST PRACTICES
•Commenting Limited to 72 Characters• Individual Viewers Can Reply to Other
Users• To Ban a User, Tap on User and then
Select Block User (in Broadcast) or Under People – Profile – Followers•Scopes/Videos in the 10-15 Minute Range
City Manager’s Office
PERISCOPE POST BROADCAST
City Manager’s Office
MEERKAT FEATURES
•Scheduling up to 24 Hours in Advance• Facebook Integration•Username - meerkatapp.co/yourcity•Meerkat Embed•API Access•Cameo & Media Partners (Snapchat)•Meerkat Library (in Cloud)
City Manager’s Office
MEERKAT EMBED
https://meerkatapp.co/embed
City Manager’s Office
BROADCASTING TIPS
•Viewers Will Come & Go – May Need to Repeat to Catch Up Late Arriving Viewers•Use Hashtags Relevant to Your Video•Be Aware of Precise Location•Consider Battery & Space Constraints•Separate Microphone May Be Helpful•Double Tap Camera Icon to Toggle
Between Views•Have Fun!
City Manager’s Office
CONTACT INFO & RESOURCES
Luke StoweDigital Services CoordinatorCity of Evanston, IL
#GSMCHAT (Thursday – 3:00pm CDT)