1. 1. Lindsey Reiersen, Lindsay Romm, MichaelTronolone, Thomas Buonincontri, Monica Patel
2. 2. Our Campaign Perkis Fitness: Using social media platforms to give healthand fitness tips for people who are always onthe go. Target audience: Males and females between the ages of 18 and22.
3. 3. General Goal Form a two-way relationship with ouraudience. Allow them to share their personal health tips andexperiences with our social media pages, while atthe same time giving them our input and tips.
4. 4. Measurement Goals Reach Edge Rank Retweet Rate
5. 5. Pinterest Activity
6. 6. Pinterest summary and futurerecommendations Summary Perkis Fitness pinned daily Overall high repinn rate Consistent notifications throughout campaign We had an average of 35 pins per board Recommendations Create more boards Follow more users Get more followers
7. 7. Campaign Total Reach
8. 8. Weekly Reach 4/2/13-4/9/13
9. 9. Weekly Reach 4/9/13-4/16/13
10. 10. Weekly Reach 4/16/13-4/23/13
11. 11. Weekly Reach 4/23/13-5/1/13
12. 12. How we reached people
13. 13. Visits to our page
14. 14. Edgerank Facebook does not release an Edgerank score It is based upon: Affinity, Weight, and Time Decay
15. 15. Facebook summary and futurerecommendations Summary Facebook was a success and it is evident through thefeedback received from the posts Steady growth Consistent and high reach among our target audience(18-22) People are more interested in eating tips than fitnesstips Recommendations Implement more contests Keep the conversation going Get a higher interest in fitness tips
16. 16. Interactions
17. 17. Twitter summary and futurerecommendations Summary Consistent tweets throughout the campaign Perkis Fitness didnt receive as many retweets ashoped Unfortunately our hashtag was never trending Recommendations Encourage followers to retweet Get more followers Follow more target audience users rather than fitnessprofessionals Encourage more interaction with posts
18. 18. Campaign Integration