permit no. 127 time sensitive material - deliver by july 6 ... filepetaluma business petaluma...
TRANSCRIPT
PetalumaBUSINESS
PetalumaBUSINESS
“Petaluma’s voice for business”
July 2010Vol 19, No 7
PRSRT STDUS POSTAGE
PAIDPETALUMA, CAPERMIT NO. 127
6 Petaluma Blvd. North, Suite A-2Petaluma, CA 94952707-762-2785
A publication of the Petaluma Area Chamber of Commerce • www.petalumachamber.com
Time Sensitive Material - Deliver by July 6
Current Resident or
Economic OutlookHas Bright Spots
A packed house at the Vineyard CreekHyatt in Santa Rosa got an insider’s lookat the Sonoma County Economy in Juneas Dr. Steve Cochrane of Moody’sEconomy.com presented his outlook forlocal business.
Cochrane, one of the nation’s morerespected economists, is retained by theSonoma County Economic Develop -ment Board to track our local economyand make a report annually. Cochranealso does local sector studies throughoutthe year.
Cochrane’s forecast? Things are goingto get better, but there are still plenty ofchallenges ahead.
Excerpts from his assessment of thelong terms prospects for SonomaCounty follow.
LONG-TERM OUTLOOK:
POSITIVE FACTORS
• Sonoma County’s basic industriessuch as its wineries and specialty foods,travel and tourism and technology-producing industries provide con sid -erable long-term potential for eco nomicgrowth. These industries build on thecomparative advantages that areinherent in the county’s resources—itsworkforce, its natural resources, and itscapital.
• According to the 2008 AmericanCommunity Survey, 31% of the adultpopulation has a college degree, higherthan the U.S. rate of 27% and California’s29% rate. Its natural resources arebountiful, as attested by its rich soil, mildclimate, and extensive shoreline, forestsand parklands. It has built up localcapital through entrepreneurship overthe past several decades. Per capita
Marketing Presentation At Brown Bag Lunch“The Game of Marketing; Are you
Ready to Win?” is the title of the BrownBag Lunch seminar hosted by theChamber’s Women in Business Com -mittee, scheduled for July 28 from 12:00pm to 1:00 pm in the ChamberConference Room.
The conference will be presented byJaco Grobbelaar, MBA of Broad VisionMarketing, who will offer proven tech -niques for consistently attracting newclients. His presentation covers the
following points:
Successful marketing is not a randomset of activities; it has an underlyingstructure and set of rules you mustfollow to be successful. The first thingyou need to understand is how the gameof marketing is played – and won. Whenyou understand the game you can finallystart to play it with some confidence.
This is an extraordinarily powerfulskill, yet almost nobody even knows theyare playing a game! Most busi nesses
Continued on page 6
income in Sonoma County exceeds thenational and statewide averages.
• The long-term outlook for thewinemaking industry remains especiallyfavorable. That said, as the industrymatures, growth in the coming decadewill not be as fast as it was in the past.Much depends upon how quickly theemerging millennial generation—thechildren of the baby boomers—takes upthe mantle of wine consumption andknowledge in the coming decade.Furthermore, expansion of the industrywithin Sonoma County will becomeincreasingly difficult as land becomesscarcer and conservation of resourcesbecomes increasingly important.
• National demographic trends,however, do suggest healthy long-termprospects for grape growers andwinemakers. Per capita consumption of
wine rose to a new peak in 2009,according to the Wine Institute, despitethe lingering effects of the recession.International markets are increasinglyimportant, particularly in developingAsian economies.
• The long-term outlook for SonomaCounty’s tourism industry remainsfavorable. The region is growing inrecognition, and its proximity to BayArea attractions will continue to supporttourist traffic. Moreover, the continuedstrong popularity of wine and the wine-related culture underpin the positivefundamental outlook for the industry.The expansion of the visitor experiencetoward wellness programs and spaexperiences adds further long-termupside potential.
• Travel and tourism also have
implement marketing activities randomlyand tend to get random results. Nomatter what strategy you use, fromnetworking to tweeting, from speakingto blogging, you need to know the rules.
This skill is the core skill you useevery time. Once you know the rules ofthe game and how the game is played,your confidence in marketing yourservices will soar. You’ll start winningthe game of marketing and you’ll finallybe excited about playing.
Space is limited and reservations arerequired – email Jana Boyle [email protected].
Cost is $5 for Chamber members, $8for non-members. Box lunches are avail -able at $8 each. Preorder when makingreservations. Drinks are provided.
JacoGrobbelaar
2 July 2010 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce
PETALUMA BUSINESS CREDITSPublished by the Petaluma Area Chamber of
Commerce, 6 Petaluma Blvd. N., Suite A-2©2010 Petaluma Chamber of Commerce
Don Bennett Editor & WriterAVM Graphics Design & Production
Joan Bunn Photography-EventsMarin Sun Printing
PetalumaBUSINESS
Petaluma Business ads are sales boosters! An economic way to reach more than 800 businesses monthly. Call the Chamber, 762-2785 for specifics & discount rates.
Committees
Agri-BusinessRebecca Scott, 540-0054Royal Petroleum
AmbassadorsDaniel Canales, 781-9483Insphere Insurance Solutions
Jim Alexander, 762-2818Financial Consultant
Business/EducationDennis Hardle, 763-5348Hardle and Company
Government AffairsWayne Leach, (415) 883-9850CSW/Stuber-Stroeh Engineering Group
Leadership Petaluma ProgramCall the Chamber for info, 762-2785.
Past Presidents CouncilElece Hempel, 765-8488Petaluma People Services Center
Call 762-2785 for more information. River John FitzGerald, 794-0667 FitzGerald & Associates
Wake-Up PetalumaJim Becker, 778-7780Edward Jones Investments
Jeff Mayne, 536-6161Excel Mortgage Solutions
Women in BusinessAnne Fischer Silva, CN, 849-3569A New Leaf Nutrition
PresidentMonica Soiland, 762-3200Midstate Construction
First Vice PresidentRon Malnati*, 769-2294
Exchange [email protected]
Second Vice PresidentTony Sarno*, 664-1400
Keegan & [email protected]
TreasurerWill Soper*, 763-3888
Beels Soper [email protected]
Immediate Past PresidentLes Villanyi*, 484-4992Ottimo International
DIRECTORS
John Burns, 762-4541Petaluma [email protected]
Daniel Canales*, 781-9483National Assoc. for Self-Employed
Elece Hempel*, 765-8488Petaluma People Services Center
Justin Hansel, 768-2300Hansel Auto Group
Katie Kerns*, 557-7045PG&E
Michelle Law, 559-7200Circle Bank
Wayne Leach, 795-4764CSW/Stuber-Stroeh Engineering Group
Richard Marzo, 763-1515Lace House Linen
Matt White, 795-4477Basin Street [email protected]
CHAMBER STAFF762-2785 • Fax 762-4721
Email: [email protected]
Onita Pellegrini*, CEOJudy Carney, Bookkeeper
Daniella Ellicott*, Member ServicesKathy Brandal, Office Assistant
VISITORS PROGRAM769-0429 • Fax 283-0528www.visitpetaluma.com
* Leadership Petaluma Graduates
Ambassador ProfileDr. George WagnerWagner Health Center
GeorgeWagner
Life long Petaluma resident, Dr. GeorgeWagner joined the Petaluma AreaChamber of Commerce in 2000 afterearning his Doctorate Degree fromLogan College of Chiropractic in 1999.At that time he began his second careeras a Doctor of Chiropractic. He openedWagner Health Center in 2002. In 2003he earned his Fellowship from theInternational Chiropractic PediatricAssociation, specializing in Pregnancyand Pediatric Care. While he is apediatric and maternity specialist, hesees patients of all ages. His primary goalis the treatment of his patients and theirentire family with natural, personal,hands-on, Chiropractic health care.
Dr. Wagner is often heard saying,“Chiropractic is NOT just about backand neck pain, it’s about natural healthand wellness.” Rather than takingmedication to mask symp toms, orjumping into surgery for pain relief,
High Tech VehicleAt July Wake Up
An imposing new command vehicle,the latest addition in the Petaluma PoliceDepartment’s planning for disasters, willbe the main entrée in the Chamber’sWake Up Petaluma breakfast on July 27.The program will be held at RoosterRun.
The command vehicle is a high techwonder that, in case disaster disables thecity’s phone and information systems,can function as a headquarters to runthe entire city.
Sponsor for the morning is Deer CreekVillage.
Also on the program is recognition ofnew members and a raffle drawing.
Cost for the breakfast is $20 for Cham -ber members, $25 for non-members.Reservations needed – call 762-2785.
Chamber members are advised thatthe August Wake Up will be held at SallyTomatoes Café and Bar at SonomaMountain Village, Rohnert Park.
In addition to presenting informationabout the new acquisition, tours will beprovided to Wake Up attendees.
Also on the program will be ThomButler of SpeakLo Media, who willdiscuss web enhancements with videocapabilities, and Francesca Smith,Commodore of the Petaluma Yacht Club,will speak on the Yacht Club activities.Next, Pauline Wood will talk about theextraordinary range of activities at theKOA campground.
Chiropractic works with the body’sinnate intelligence to promote naturalhealing from above, down, and insideout. One question Dr. Wagner asks,“When you cut your finger, who healsyour finger?” Answer: Your body’s innateintelligence working at its best.Chiropractic should be incor poratedinto your life for natural, preventativehealth care.
In addition to his Chiropractic office,Dr. Wagner is very involved with hisfamily and the community. Lori, a fellowChamber member, and their children,Gage and Grace, can often be seen withhim at many Chamber events. Both heand Lori are Petaluma LeadershipAlumni, and are involved in numerousChamber committees. Dr. Wagner is acurrent member of Petaluma SunriseRotary, in which he was President in2005-06. His favorite accomplishment isbringing the Petaluma Sunrise Rotary’s
annual Easter Egg Hunt to life, which hasnow surpassed its 5th year. He currentlyserves on the board for PetalumaPeople’s Service Center, and is a PastPresident of The California ChiropracticAssociation North Bay District. He is anavid sportsman, and enjoys hunting,fishing, snow and water skiing, kayaking,snowboarding, and diving. His passionfor diving takes him free diving forabalone, scuba diving all over the NorthCoast. He also goes on an annual lobsterdive to the Channel Islands.
During July and August, all ChamberMembers, (first time patients), will re -ceive a complimentary consultation andexam at Wagner Health Center.
4 July 2010 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce
Editorials & Opinions, Analyses, Commentary, Viewpoints
President’s Message
Time to ThinkOutside the Box
By Monica Soiland,President, Petaluma
Area Chamber ofCommerce
Commentary
I’m taking over the responsibilities ofPresident of our Chamber at a timewhen our economy is suffering theworst downturn in three quarters of acentury. The experts tell us that thesigns for recovery soon are good, so it isup to us to do our part locally to see thatwe can, if possible, lead our region andour State in this recovery.
I am fortunate to inherit this positionat a time when we have a Board ofDirectors with an unwaveringcommitment to pursuing those policieswhich will help make our economystronger while guaranteeing our fabledquality of life, helping build an economythat will guarantee jobs for the jobless, astable business climate, revenues for ourlocal governments and our schools, andgenerous business contributions to ournonprofits.
The point I want to make here is thatall of us – business, employees, govern -ment, nonprofits – have an equal stakein seeing an economic recovery thatcomes sooner rather than later, and onethat will be vigorous instead of lethargic.
I do think that a good place for us tostart is to begin “thinking outside thebox,” to begin challenging ourselves tofind new ways to do business, to helpbusiness, to encourage businesses to joinus, and to find reasons and ways to helpbusinesses stay here and prosper.
At our annual luncheon at Lagunitas, Ichallenged my fellow Board members
Platinum Members Gold Members Silver Members
Ace Shirt & Cap • Circle Bank • Clark Rosen, Coldwell Banker Deer Creek Village • Moonware Design • Nancy Cooley, State Farm Insurance
Bronze Members
Largest Leadership Class GraduatesThe Chamber’s fourteenth Leadership Petaluma class graduated in June,
another full class of people dedicated to learning more about what makes ourspecial community work. To date, the program has graduated more than 350people, many of whom have gone on to genuine leadership positions in thiscommunity.
With graduation comes the realization that a new class is currently beingformed for 2010-11. If you have not participated, we encourage you to considerjoining the Class of “11.” Each class enjoys one special day a month dedicated toa single aspect of our community. One month may be law enforcement, anotherthe arts, yet another government or business.
In addition, a retreat is scheduled early in the program, dedicated to helpingbuild leadership skills. Because it is a yearlong program, bonding is the rule ratherthan the exception as close friendships are forged that continue well beyondcompletion of the program.
Most important, perhaps, is the fact that the program opens doors for thecurious, the person seeking knowledge about the way our city and countyfunctions. Students get to go places most people in Petaluma never have theopportunity to travel. Students get to hear, and to speak with, community leadersof an amazing range.
Each day has a host or hosts who prepare a packed agenda, and the programeach year depends somewhat upon the day’s hosts. Having said that, thefollowing are a few memorable highlights from past programs. They indicate thescope of activities, but may not be repeated from year to year.
Ag Day: Visits to Clover Stornetta, McEvoy Olive Ranch, Giacomini Ranch (PointReyes Blue Cheese), Sonoma Marin-Fair, Spring Hill Jersey Cheese, Corda Wineryand Tolay Ranch. These visits include tours, tastings when applicable, and QandA.
Law Enforcement Day: Demonstrations of drug-sniffing dogs, a visit to thepistol-training range, presentations on the State prison system. Jail tour, police andfire training school.
Education Day: Classroom visits at local schools, discussion on drug-preventionprograms, SRJC Petaluma campus lab tours, alternative schools.
Business Day: Tours of local businesses, tour of Jerico Product’s oyster shellplant with tugboat visit, port and cheese tastings at Sonoma Port Works, plustours at Foundry Wharf.
Government Day: Presentations from local elected officials, the city managerand department heads, debates featuring campaign consultants and variedpolitical interest groups, forums on media coverage of City Hall.
Arts and Tourism Day: Acting lessons at Cinnabar Theater, visits to local artiststudios, sticker classes at Mrs. Grossman’s, tour of the Sheraton, docent-led tourof Shollenberger Park.
Health and Human Services Day: Tour of COTS, hospital emergency andoperating room tours, demonstration of new equipment
History Day: Docent-led downtown tours, archaeology, Petaluma Museum,Vallejo’s Old Adobe.
The program starts with a half day orientation and goes full force in September,ending in June. Tuition cost is $800.
and our membership group to attendone event or function that wascompletely outside their circle of friendsor comfort zone. Examples would be;attend an after hours event, aneighborhood meeting or a City Councilmeeting. For those who attend CityCouncil meetings but do not get up andspeak, to actually stand up andcommunicate to the City Council. Thischallenge is to encourage you to shareyour ideas, thought processes andconcerns and to engage communicationat all levels.
Our Chamber membership represents
a wealth of diversity, a rich source of
experiences and ideas that, if tapped,
could go a long way towards helping us
lead Petaluma out of this economic
downturn.
I will be working with a skilled,
knowledgeable, dedicated Board of
Directors, one that I believe will provide
exemplary leadership in the months
ahead. I am also fortunate to be working
with an exceptional staff, one that has
already shown a remarkable resiliency in
its ability to provide a very broad range
of services for our members with
steadily diminishing resources.
Of one thing I am certain – our local
business climate will get better in the
months ahead. How much better is in
part up to us.
6 July 2010 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce
MoodyContinued from page 1
potential to expand internationally asthe region—including its wine pro -ducing areas—become better knownoverseas and as accommodations andattractions improve. This is especiallypertinent as overseas travelers tend tospend more per day than domestictravelers. There is good potential foraccelerating demand from Asiantravelers given the rapid rebound and re-newed expansion of the Asian economy.Travelers in Europe may be slow toreturn to the wine country given theweakened euro and the region’s slowpace of recovery.
• Domestic demographic trendssuggest healthy longer-term prospects aswell. Baby boomers are nearingretirement age with well-developedtastes for travel and recreation, inaddition to the discretionary income tofund these tastes. Retirees in the comingdecade will generate strong demand fortravel to the wine country. Experienceshows that retirees many times chose toretire in places that they love to travelto, suggesting that travel and tourismcould have some impact on housingmarket trends over the coming decade.
• Specialty food products have thelong-term potential to complement thewine industry within the region. Theseinclude olive oils, cheeses, and a range oforganic vegetables and meat products.Such goods are linked to the tourismindustry as well, as visitors sample theseproducts locally and then generate newmarkets once they return home.Similarly, these niche industries play anincreasingly important role as suppliersto restaurants throughout the SanFrancisco Bay Area. Consumer demandfor locally grown products is bound torise in coming years.
• The expansion of Charles M. Schulz-Sonoma County Airport will assist inattempts to expand air service to thecounty. The expansion project—fundedby $1.7 million in federal stimulus—willincrease terminal space by a third,including space for additional airlinecounters. Horizon Air—the airport’s solecarrier—provides service to LosAngeles, Seattle and Las Vegas. Theaddition of additional flights to and frommajor hub airports in the West and theRockies would further improve accessto Sonoma County. The risk at hand,however, is that the U.S. domesticairlines are consolidating and reducingcapacity, often at the expense of smallerregional air-ports. Thus, there is somerisk that the current air connections maynot be expanded.
• A sharp improvement in the cost ofdoing business in Sonoma County is a
significant shift in the comparativeadvantage of its economy that willsupport economic recovery in the nearterm. The index of the cost of doingbusiness is, for the first time, nowslightly below average at 96 and is at arecord low for the County going back tothe origin of the index in 1990. Theenergy component of the index hascome down substantially from its peakin 2003. More significantly, the officerent component of the index has fallenconsiderably over the past two years, asign of the distressed nature of thecommercial property market but also anindicator of the much-improved afford -ability for new and expanding busi -nesses. Sonoma County’s cost of doingbusiness is not only below the U.S.average, it is the only Bay Area metroarea to have below-average costs. Thus,the county is competitive in businesscosts not only nationwide but alsowithin the Bay Area.
• Similarly, housing costs no longerput Sonoma County at a disadvantage. Asmeasured by the Moody’s Analytic’shousing affordability index, SonomaCounty’s housing affordability is muchimproved, with an index of 82, meaninga median income-earning family couldafford a house priced at 82% of themedian sales price. This is nearly doublethe level of 44 reached at the end of2005. Sonoma County’s housingaffordability is now on par with the SanFrancisco metropolitan division—whichincludes the counties of San Mateo, SanFrancisco and Marin—and the San Josemetropolitan area.
LONG-TERM OUTLOOK: NEGATIVEFACTORS
• Congestion and the need forinfrastructure improvements furtherlimit long-term growth potential.Despite current highway improvements,access to San Francisco and Oakland islimited to roads that are frequentlycongested with reduced traffic speed.This is particularly important, since mostgoods and visitors flow in and outthrough these areas and rely on theirairports and ports for longer journeys.
• Another weakness of the localeconomy is the specialized nature of theeconomy, as indicated by its lowdiversity index of just 0.48. Thewinemaking industry, the tech-producing industries (with their focuson telecom and medical instruments),and the travel and tourism industries arethe primary drivers of growth in thelocal economy. When U.S. and globaldemand are strong for these threeindustries, the local economy thrives.But when demand falters, the local
economy slows, creating potential for avolatile pattern of growth over the longterm. This is indicated by the area’svolatility index of 164, which is ahead ofmost metro areas in Northern Californiaoutside of San Francisco and San Jose.This poses some downside risk shouldthe U.S. economy falter once again on itspath toward longer-term growth.
Sonoma County’s economy could reactwith another sharp downturn.
• Increasing environmental regula -tions will increase costs for SonomaCounty’s wine industries, especiallysmaller vineries and wineries. In 2010,California will finalize restrictions on theuse of Russian River water to protectvineyards from springtime frosts.
Leadership Graduation 2010Thirty-two students were graduated
from this year’s Leadership Petalumaclass in June. Ceremonies were held onthe lawn at Springfield Place. This year’sclass was the largest ever.
Graduating were:
Trisha Almond, USPS; Gene Altaffer,Farmers Insurance; Gabriella Ambrosi,Sequoia Senior Solutions; Lisa Baughn,AAA Insurance; Randy Benefield,Benefield Realty; James Bordessa,Comcast; Jana Boyle, Redwood CreditUnion; Thom Butler, SpeakLo Media; TimCahill, Best Western Petaluma Inn; MaryCelestre, Summit State Bank.
Tina Dodds; Anne Fischer-Silva, A NewLeaf Nutrition & Skin Care; DaynaGhirardelli, Clover Stornetta Farms Inc.;
Shannon Griffin, Boys and Girls Club;Carol Harris, Kaiser Permanente; JimJohnson, Studio 7 Photography; LynnJohnston, Lynn Johnston EA, Inc.; RonMalnati, Exchange Bank; Bill Medley,Medley Glass Works; Jared Milligan,Pacific eDocument Solutions.
Suzanne Morrison, Joyful Sur round -ings Home Staging & Design; SandyPariani, First Community Bank; MattPearson, SRJC Petaluma; Ruth Persselin,Petaluma Bounty; Kathryn Powell,Petaluma Health Center; Giselle Rue,Small Business Consultant; CharlesSeebock; Marilyn Segal, CommunityHealth Foundation; McKenzie Smith,Eagle West Insurance; Renee Story, Bankof Marin; and Matthew Williams, Pisenti& Brinker LLP.
Elece Hempeladdresses theLeadershipGraduating Class
Jim Johnson(standing) and hisclass of 2009-2010.
Ron Malnati shows offhis graduation capwith Elece Hempel.
PHOTOGRAPHY BY JOAN BUNN
8 July 2010 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce
Cross-Cultural SummerExchange Opportunity
EF Educational Homestay Program, anon-profit organization, is seekinginterested families to host Chinese highschool students arriving to Petaluma thissummer for a three week Californiaexperience! The students will be herefrom July 20 - August 9. Students aresupervised by EF staff weekdays withstudents attending English language andAmerican culture lessons in the morningand attending organized culturalactivities in the afternoons. Trans -portation to all activities is provided byEF. Host families are invited to join us inthese activities.
Host families are asked to open theirhomes and hearts with a place at thetable, an available bed, and trans -portation to and from the course center.Students do not need their own room.
EF can provide a temporary bed for ahost family that has the space, but is inneed of an extra bed. Students speakEnglish, come fully insured, and bringtheir own spending money.
Want to create a life-long connection,and make a lasting impact on a youngperson’s life? Please contact EHP Pro -gram Leader: Mickey Ward at 763-1341email: [email protected] if interested inhosting student.
We can provide more information andspeak to you or your organization.Organizations and individuals receive a$25 donation for every host familyreferral that hosts one of our students.
To learn more about EF HomestayPrograms, visit www.efhomestay.org.
City Drops TOTTax Vote Idea
The City of Petaluma has decided notto proceed with a ballot measure in thisNovember’s election which would haveraised occupancy tax on hotel roomstays by 2%.
The measure was strongly opposed bythe Chamber Board of Directors, thePetaluma Downtown Association, andthe local coalition of lodging facilities.
It was felt that a tax of this type wouldadversely affect local lodging stays, andconsequently lead to reduced tourismspending in Petaluma, as well asdiscouraging visiting businesses stayinglocally.
Mayor Pamela Torliatt voiced regret atthe measure’s failure to move forward,saying she thought it had a good chanceat passage if put to a public vote.
Family FourthAt Fairgrounds
An old-fashioned Fourth of July,complete with fireworks and fun, isplanned at the Petaluma Fairgrounds thisyear, thanks to collaboration betweenthe Petaluma Parks and RecreationDepartment and the Petaluma KiwanisClub.
Earlier this year City Hall, faced withlooming deficits, cut funding for theCity’s annual fireworks display. TheKiwanis Club took up the slack, securingmajor funding from Raley’s, JericoProducts, and Kiwanis.
Other sponsors are Out West Garage,Cal West Rentals, Ross Recreation
Equipment, Old Chicago Pizza, CloverStornetta Farms, First Community Bank,Petaluma Village Premium Outlets,Sonoma Marin Fair, and PetalumaSpeedway.
Gates for the Fourth festivities open at4 p.m. Admission is free. There will befood, drinks, and desserts from localconcessionaires.
Free entertainment is provided from5:15 to 9:15, featuring Bee Rays & BarryBisson, Alec Fuhrman, Randy and theSpecial Agents, and Sofa Kings with AmyHogan.
Fireworks will follow after dark.
Art ClassesFor Youngsters
The Petaluma Arts Center is offering avariety of week-long art classesincluding painting, mosaics, ceramics,printmaking, and creating art likefamous artists until July 30. Separateclasses are designed for kids and teensand taught by artists in a professionalstudio setting. Classes are creative andfun as well as educational.
Participants may register for one ormore weeks. Fees are $125 for week-long classes. A limited number of partial scholarships are available for the Summer Arts for Kids and Teens program. To obtain ascholarship application or register forclasses contact Jonna Ramey at (707) 762-5600 extension 110 or email:[email protected].
Business BriefsBank of Marin has announced the
appointment of Sally Frey as AssistantBranch Manager for Bank of Marin’sPetaluma downtown branch on 4thStreet. Bank of Marin has three branchesin Petaluma, including one at the Marinaon Baywood Drive and another onNorth McDowell at the Kohl’s shoppingcenter. Ms. Frey will be replacing CarrieLee, who was promoted to PrivateBanker in Novato and will now be basedout of the downtown Novato branch.
Before joining Bank of Marin, Freyworked for several local and nationalbanks and savings and loans in SantaRosa, starting her career in banking in1973. She was previously on the Boardof Directors of “Schools Plus”, thefoundation for the Santa Rosa Schoolsand on the Board of Mark West Chamberof Commerce.
Redwood Credit Union was votedBest Business To Do Business With byNorth Bay Biz.
Business After Hours atRooster Run Event Center
Live music, greatfood and a good
time was had by allat the Rooster Run
Event CenterBusiness After
Hours.
10 July 2010 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce
Member’s Annual Luncheon Al Fresco
Chamber members enjoyed anoutdoor luncheon in fine weather asKeith Woods, North Coast Builders
Exchange, installed the new officers anddirectors of the Board at the annualluncheon held at Lagunitas Brewery
Former Board members Dave Kingand Thom Knudson
Chamber staff members Judy Carneyand Kathy Brandal
New Board President Monica Soilandand her brother Mark
New Board member Michelle Law andChamber CEO Onita Pellegrini.
The new Board of Directors, L-R, Back: John Burns, Monica Soiland, DanielCanales, Les Villanyi, Will Soper, Wayne Leach, Katie Kerns. L-R, Front: Tony Sarno,Richard Marzo, Michelle Law, Elece Hemple, Thom Knudsen. Not pictured, JustinHansel, Ron Malnati, Matt White.
PHOTOGRAPHY BY JOAN BUNN
12 July 2010 Petaluma Business – A publication of the PACC
Workshop onForeclosures
A free workshop on foreclosureprevention will be given on Saturday,July 24, from 9:30am-2pm at RedwoodCredit Union, 3033 Cleveland Avenue,Suite 100, Santa Rosa.
Congresswoman Lynn Woolsey will bea guest speaker.
Attendees interested in preventionforeclosure are asked to bring copies ofthe following documentation:
• Two (2) current pay stubs
• Two (2) months bank statements
• 2008 or 2009 Tax Return includingW-2
• A list of your monthly expenses
• Copy of Homeowner’s InsurancePolicy
• A utility bill
• Hardship Letter (in your ownwords)
• Your most recent mortgagestatement & any other relatedcorrespondence
• Self-Employed Individuals mustprovide four (4) months of the mostrecent bank statements; 2008 or2009 tax return; a YTD Profit & LossStatement
Register on-line at nidsacramento.orgor call 866-920-3111.
Summer JobsFor Youth
The Sonoma County Board ofSupervisors and Board of Directors ofthe Sonoma County Water Agencyapproved a program that will providesummer jobs, ecological education andworkforce readiness training for 175local youth.
The program, the Summer YouthEcology Corps, was launched last yearwith American Recovery andReinvestment Act funds. The 2009program was so successful that theBoard of Supervisors approved use offederal youth employment dollars, plusWater Agency stream maintenance fundsand a $3,000 contribution from KaiserPermanente, to fund the program againthis summer. Total program costs will beapproximately $849,000. The majority ofthe 175 youth workers (age 14-24) willwork in crews, with adult leaders, onecological restoration programs.
The Water Agency matching funds willbe used for stream maintenance andrestoration projects. Crews will removeinvasive species and replant streambanks with shade-bearing native plants.The projects will create habitat for
threatened coho and steelhead and willminimize flooding risks.
Other restoration projects will beconducted at regional and city parks andfor local nonprofits. Projects arecurrently being solicited. Last year,projects included trail maintenance,construction of bird boxes and beachclean-up. Some youth will work ingovernment or nonprofit offices,providing administrative assistance orworking on special projects.
Eligible youth, age 14-24, must meetfederal income and other criteria. The at-risk teens and young adults will berecruited through schools, nonprofitorganizations and local agencies andhired by five non-profit agencies locatedthroughout the county. Eligibility andother information can be found atwww.socoyouth.org, by clicking on“2010 Summer Jobs Program, ProgramInformation.”
For more information about theSummer Jobs Program, contact KarenFies, director of the Sonoma CountyWorkforce Investment Board, at (707)565-8501.
Make your marketing dollarswork harder
Join the Chamber’s President’s Circle. Visit www.petalumachamber.com
or call 762-2785 for more info and sign up today!
Don Bennett& Associates
Advertising & PR ConsultingWriting & Editing Services
[email protected] Petaluma Coffee & Tea
212 2nd St., south of D, in the Theater District • 763-2727
Check out our cool
iced teas for
Summer brewing
or enjoy a smoothie
at our Espresso Bar…
Weekdays from 7:30 to 5:30Saturdays from 8:00 to 4:00
14 July 2010 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce
Members
New MembersAMERIPRINTS Live ScanFingerprints Alan Cox755 Baywood Drive, Ste. 205Petaluma, CA 94954
Casad Chiropractic Clinic/ Advanced Allergy Therapeutics
Dr. Rainbow401 Washington Street, Ste. CPetaluma, CA 94952
Coldwell BankerBukka Levy165 First StreetPetaluma, CA 94952
Cost U Less Insurance CenterJill Clark283 - B North McDowell Blvd.Petaluma, CA 94954
Dynamic Endeavors, Inc.Will Boehlkewww.dynend.comPetaluma, CA
Keller WilliamsRick Warner1383 North McDowell Blvd., Suite 130Petaluma, CA 94954
Mr. Pickle's Sandwich ShopKrista Gawronski3100 Lakeville HwyPetaluma, CA 94954
SMILE Business Products, Inc.Michael Myr1129 IndustrialPetaluma, CA 94952
U.S. Merchant SystemsGary Breeds522 Lassen CourtRohnert Park, CA 94928
Unishippers of SonomaMichele Johnson625 Second StreetPetaluma, CA 94952
Vineyard CommonsKate Williams3585 Round Barn Blvd.Santa Rosa, CA 95403
Renewing MembersAcapella ConstructionAcrat Plumbing & HeatingBarber Sign Co., Inc.Business Design ServicesCanteen Service of Northern CaliforniaCentury 21 BundesenChalet FloristCinema WestColdwell Banker, Sharon MonticelliCorona Ranch ApartmentsDairymen's Feed & Supply Co-opDarrell K. Petersen, CPA & ConsultantDickenson, Peatman & FogartyDiscovery Office SystemsDobson Asset ManagementEdward Jones Investments, Jim DeCotaEdward Jones Investments, Russell RiceElectronic Mortgages, Inc.
dba eMortgages.comESAestrategyfirstEvergreen Health & RehabilitationExchange Bank - Parkway Plaza OfficeFit ’n’ FurryFriedman's Home ImprovementG & C AutobodyGentle DentalGisele Rue's Small Business
Consulting ServiceGoodwill Industries of the
Redwood EmpireHammer Chiropractic OfficeHealthy Community ConsortiumHobbyTown USAIKON Office SolutionsIrv PiotrkowskiJay & Bill's Tire ServiceJerico Products, inc.Karren Bell Newman,
Re/Max Marina RealtyLifeline/HealthquestLyndi Brown Public RelationsMacPhail Properties, Inc.Mentor Me PetalumaMerle Norman Cosmetics
Palmgren's EngravablesPangea Silkscreen, Inc.Papa's TavernaParent-Sorensen Mortuary & CrematoryPetaluma Health Care DistrictPetaluma Home LoansPetaluma People Services CenterRaesfeld Associates, Inc.Redwood Empire AppraisalReichardt Duck FarmRoyal Petroleum CompanySensible FoodsSole DesireSotheby's International RealtyTelePacific CommunicationsThe Meuse DesignUlS. Army Petaluma Recruiting StationUniversal Building Servicesverihealth, Inc. - solutions in healthcareWells Fargo Bank/Petaluma Main
Long-Time MembersParent-Sorensen Mortuary and
Crematory, 104 YearsJim Smith
Chalet Florist, 42 YearsJoyce Silva
Jerico Products, Inc., 42 YearsMitch Lind
Century 21 Bundesen, 41 YearsKarl Bundesen
Barber Sign Co., Inc., 41 YearsPaul Barber
Dairymen's Feed & Supply Co-op,41 Years
Jim Castrone
Friedman's Home Improvement, 41 Years
William Firiedman
Royal Petroleum Company, 41 Years
James Dalton
MacPhail Properties, Inc., 35 YearsBruce MacPhail
Reichardt Duck Farm, 30 YearsKathy Reichardt Shaw
Jay & Bill's Tire Service, 29 YearsBill & Jay Rider
Merle Norman Cosmetics, 29 YearsCheryl Fillinger
Petaluma People Services Center, 28 Years
Elece Hempel
Canteen Service of Northern California, 26 Years
Bill Dayton
Business Design Services, 26 YearsRobert Boccabella
Discovery Office Systems, 25 YearsCharles Schaefer
Irv Piotrkowski, 25 YearsIrv Piotrkowski
Dobson Asset Management, 23 Years
Chris Dobson
Pangea Silkscreen, Inc., 19 YearsMichele LeSage
Petaluma Health Care District, 19 Years
Daymon Doss
Evergreen Health & Rehabilitation, 18 Years
Benton Collins
Palmgren's Engravables, 18 YearsRuth Palmgren
Lyndi Brown Public Relations, 16 Years
Lyndi Brown
Hammer Chiropractic Office, 15 Years
Ronald Hammer
Darrell K. Petersen, CPA & Consultant, 15 Years
Darrell Petersen
Petaluma Home Loans, 13 YearsKen McCoy
Edward Jones Investments, 11 Years
Russell Rice
Petaluma Business – A publication of the PACC July 2010 15
The Redwood Empire Small Business Development Center (SBDC)offers free business counseling to small businesses.
• Develop a business plan• Review & enhance an existing business plan
A representative from the SBDC will be at the Petaluma Area Chamber of Commerce office every other Tuesday.
For more information and an appointment, contact Santana MacInnes at (707) 524-1770.
FREE Business Counseling
Looking Ahead – August24 Wakeup Petaluma Breakfast
17 Business After Hours – Baldwin, McGaughey and Co. LLP
19 Business After Hours – Bodyworks
26 Business After Hours – Petaluma Networking Professionals
2 Government Affairs/EDCPACC Conference Room6 Petaluma Blvd. N., Suite A-27:30 A.M.
5 Independence Day Holiday –PACC Office Closed
6 Business EducationPACC Conference Room6 Petaluma Blvd. N., Suite A-25:00 – 6:30 P.M.
13 AmbassadorsPetaluma Valley Hospital, Pat Schaefer’s Office400 N McDowell Blvd.7:30 A.M
13 Women in BusinessPACC Conference Room6 Petaluma Blvd. N., Suite A-28:30 – 9:30 A.M.
15 Business After Hours –Benefield RealtyBurdell Building405 East D St., Suite 1105:30 – 7:30 P.M.
16 Government Affairs/EDCPACC Conference Room6 Petaluma Blvd. N., Suite A-27:30 A.M.
20 AgribusinessSonoma-Marin Fair ConferenceRoom, 175 Fairgrounds Dr.12:00 Noon
20 Leadership AlumniPACC Conference Room6 Petaluma Blvd. N., Suite A-29:00 – 10:00 A.M.
27 Wake Up Petaluma (RSVP)Rooster Run Event Center2301 E. Washington$20 Members, $25 NonmembersRSVP: 762-27857:30 – 9:00 A.M.
28 Women in Business Brown Bag LunchPACC Conference Room6 Petaluma Blvd. N., Suite A-212:00 Noon
Have you checked out our online calendar? Visit www.petalumachamber.com and click on the Calendar button!
Calendar – July
Pre-register for RSVP events: mail a check, payable to PACC, to: PACC, 6 Petaluma Blvd. North, #A-2, Peta luma, CA 94952. Call 762-2785 for info.
ADVERTISE ON PetalumaChamber.comBe seen 15,000+ times per month!
Call 762-2785 today for more information.
PE TA L U M A CH A M B E R O F CO M M E R C E BU S I N E S S AF T E R HO U R S
H O S T E D B Y
405 East D. Street Suite 110
Thursday, July 15, 2010 • 5:30 - 7:30 pm
Appetizers, Wine and Beer will be served.5 Drawings for a Bottle of Wine
Contact Randy Benefield at 707-782-0544
