perry ellis powerpoint
DESCRIPTION
A PowerPoint presentation summarizing the analysis of Perry Ellis' menswear.TRANSCRIPT
![Page 1: Perry Ellis PowerPoint](https://reader030.vdocument.in/reader030/viewer/2022033021/568c4aa21a28ab491698f540/html5/thumbnails/1.jpg)
SLIDE SHOW: EVAN MCDANIELS
PERRY ELLIS
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HISTORY Ellis opens his men’s division in
1980.
history.astate.edu
![Page 3: Perry Ellis PowerPoint](https://reader030.vdocument.in/reader030/viewer/2022033021/568c4aa21a28ab491698f540/html5/thumbnails/3.jpg)
SIGNATURE ELEMENTS American, Sporty, and Casual
Erica Lennard
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DEMOGRAPHIC/PSYCHOGRAPHIC
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PRICE AND SIZE RANGE
perryellis.com
PRICE
$0 - $49.99$50 - $99.99
$100 - $149.99$150 - $199.99
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NATURAL FIBERS Cotton, Linen, Wool
Damodar Group cuddleewe.com
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CURRENT MARKETPLACE Perry Ellis Outlets, Macy’s, Kohl’s,
Amazon.com, etc.
![Page 8: Perry Ellis PowerPoint](https://reader030.vdocument.in/reader030/viewer/2022033021/568c4aa21a28ab491698f540/html5/thumbnails/8.jpg)
COMPETITORSFifth and Pacific Companies, Ralph Lauren, Tommy Hilfiger
Similar men’s products also seen at Macy’s and Kohl’s
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WHY PERRY ELLIS?
“Perry Ellis’ clothing is not too outlandish. It is not something that
really makes you stand out. His clothing is affordable for me.”
Evan McDaniels
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ELLIS’ INFLUENCE
Patrik Ervell
Michael Bastian
Simon Spurr
interviewmagazine.com and wearethemarket.com
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HISTORICAL IMPORTANCE
“Accepted as a peer of Calvin Klein, Ralph Lauren and Anne Klein, other
major sportswear designers, he [Ellis] helped increase confidence in
American design at a time when French ready-to-wear was widely
regarded as the source of most fashion innovations.”
Bernadine Morris, New York Times
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PERRY ELLISMarch 3, 1940 - May 30, 1986
history.astate.edu