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Person- and Place- Based Design to Reduce Preterm Births Robert Kahn Michael Marcotte D16/E16 Presenters have nothing to disclose December 13, 2017 9:30 AM – 10:45 AM: D 11:15 AM – 12:30 PM: E #IHIFORUM

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Person- and Place-Based Design to Reduce Preterm Births

Robert KahnMichael Marcotte

D16/E16Presenters have

nothing to disclose

December 13, 2017 9:30 AM – 10:45 AM: D 11:15 AM – 12:30 PM: E

#IHIFORUM

Session Objectives

Understand use of design thinking to help drive person and place–based

care transformation.

Create a measurement strategy of population-based outcomes and process

measures to promote care for every woman.

Design core attributes of a multi-stakeholder care system that prioritizes

women’s needs

P2

#IHIFORUM

Panel/Session:Person- and Place-Based Design to Reduce

Preterm Births

Robert Kahn

Michael Marcotte

17.618.6 18.4 18.4

19

1415

17.216.1

14

7.6 7.26

6.87.7

6.7

5.34.3

5.6 5.7

0

2

4

6

8

10

12

14

16

18

20

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Racial Disparity in Infant Mortality (Hamilton County)

Black IMR

White IMR

Infa

nt

dea

ths

pe

r 1

,00

0 li

ve b

irth

s

Source: Fetal and Infant Mortality Review (FIMR)

Avondale

Current Model of Pregnancy Care

Why Innovate?

• Millions spent on understanding prematurity

• Many high risk mothers say ‘No’ to early prenatal care

• Low uptake of smoking cessation intervention

• Progesterone is effective for recurrent preterm birth but has to be before 24 weeks

• Innovation is needed when the existing ideas are insufficient and we need a new view

Frame the problem

Ideas and insight

Develop deep empathy

PrototypePilot test

How to Innovate: Family Centered Design

From Siloes to Transformed System

Birth Hospitals

Community agency 2

Mother and

infant

Obstetric care

Birth Hospitals

Pediatric care

Community agency 1

Community agency 2

Community agency 3

Home visiting

Siloes System

Home visiting

Community Community

Frame the problem

Frame the problem

Ideas and insight

Develop deep empathy

PrototypePilot test

How to Innovate: Family Centered Design

Develop deep empathy

UNDERSTANDING USER NEEDS

Frame the problem

Ideas and insight

Develop deep empathy

PrototypePilot test

How to Innovate: Family Centered Design

• Synthesize multiple perspectives and data points

• Identify points of divergence and convergence

– Define the elements of a healthy pregnancy

– Identify gaps

• Personas

• Scenarios

Ideas and insights

Participatory Design

• Design session:•Brought together mothers,

agencies, faith leaders, community members, health care professionals, funders

•Generated conversations about the deeper needs for mothers, fathers, children and community

•Generated ideas based on the insights

User Centered DesignSustained, Empathic Care:

Person centered re-design

Preliminary Concepts

• Social Connection

– Neighborhood Feast

– Justice League of Moms

• Care Reimagined

– Family Centered care

– Newborn videos

– Wellness promoters

• Personal Empowerment

– Personal Contingency Plan

Frame the problem

Ideas and insight

Develop deep empathy

PrototypePilot test

How to Innovate: Family Centered Design

Social Connection PrototypePrototype

Frame the problem

Ideas and insight

Develop deep empathy

PrototypePilot test

Family Centered Design for Empathy and Accountability

Family Strong Community FeastPilot test

Improve and Innovation: Drivers and Design

Concept:

Contingency Plan

Placed Based Care

Family Centered Care

Partnership

Agreement

Mentors

Community Feast

Driver

Timely, valued services that

reduce hardships

Early, sustained, valued, evidenced

based care

Early, sustained, valued

evidenced based care for every

mom

Activated mothers

supported by engaged

communities

Activated mothers

supported by

engaged

communities

Activated mothers supported by

engaged communities

Purpose

Mothers will make positive

choices about their wellbeing

and the resources they use,

reducing primary care treatable

emergency department visits

Expand touch points for care; remove mythsand misinformation around birth control;Provide a stigma-free venue for learningabout and accessing birth control, givingwomen the tools to be powerful in how theyplan their family and future.

Strengthens a woman’s support network withquality information and the ability to act, honorsthe importance of family, builds trust.

Create a broader

understanding of the

importance of health in

pregnancy and find

women who are not

receiving prenatal care.

Increase narratives

about positive

futures and paths to

success; builds trust,

spreads accurate

information

regarding

pregnancy, birth and

parenting, increases

social connection

Increases empathy and trust among neighborhoodresidents and resources, builds relationships andconnections capable of collaboration

Description

Women and families work with

a care provider to develop a

personalized plan of what to do

and who to call when they are

worried about their family’s

safety or wellbeing

Providers and wellness promoters

team

up in a mobile unit that goes to

women’s

neighborhoods to provide friendly

and

judgment-free guidance and access

to birth

control, health insurance, and social services

The care team works with

an expectant mother

and her support network,

facilitating their

discussion to define the

family’s goals and

actionable ways to achieve

them. The care

team provides tools for

supporting the family’sprogress at home.

Community

organizations agree to

partner to spread the

work about prematurity,

identify mothers

needing support and

connecting them to

needed services

Mothers select

mentors from a

group recruited to

support them

through the first 6

months of their

baby’s life.

Women, moms, families, community leaders,and providers come together to plan and hosta neighborhood feast for themselves and anumber of their peers. The community cooksand breaks bread together, sharing their storiesand building new connections

Resources• HBR Article: “Design Thinking” by Tim Brown

• http://www.ideo.com/images/uploads/thoughts/IDEO_HBR_Design_Thinking.pdf

• Marshmallow Challenge Exercise

• http://marshmallowchallenge.com/Welcome.html

• “The Inmates Are Running the Asylum” Cooper, 2004

• ABC Nightline: Ideo shopping cart video

– http://vimeo.com/16456835

Design Exercise

• Pick one insight or concept you might want to try

• Discuss a small possible test in your setting

• Identify key potential partners for success

• One step you could take in next week

StartStrong Quality Improvement

Earliest preterm births in the neighborhood

33

2826

28

24 24

33

21

2523

3230

3230

2624

23

34

22

26 26

2322

20

2321

31

27

3031

32

21

3029

23

26

30

34

0

5

10

15

20

25

30

35

40

Wee

ks g

esta

tio

n

50% of infant deaths

occur by end of 2nd

trimester

Kahn 2015

UC Med Center

University HospitalPrenatal Clinic 2

Prenatal Clinic 3

Good SamaritanGood Samaritan

HospitalPrenatal Clinic 5

Prenatal Clinic 6

BASIC NEEDS: Housing, Partner Violence, Legal Assistance, Food Assistance, Mental Health Svcs.

Co

mm

un

ity

90

% in

PN

C b

y 1

2

wee

ks

90% Enrolled in HV by 15 weeks

85

% D

eliv

ered

af

ter

≥37

wee

ks

90% Referred for Resources by 18 weeks

10% Reduction in Prematurity by June 30, 2016

Community based

care

Every Child Suceeds

Health Care Access Now

Outreach Ministries

Avondale System of Care: ~205 births/year, 18% PTB rate

SMART AIM

KEY DRIVERS

Revision Date: 11 – 28– 17

Improve maternal and

infant health outcomes and

care at substantially

reduced cost

GLOBAL AIM

2003 - 2009 © Cincinnati Children's Hospital Medical Center.

All rights reserved.

StartStrong KDD

ACTIVATED MOTHERS SUPPORTED BY ENGAGED COMMUNITIES

Engaged and activated parents, families, and communities to meet pregnant mom and infant needs

EARLY, VALUED, ACCESSIBLE, COORDINATED CARE IN THE COMMUNITY

Highly linked, reliable system of health and social care that meets needs of every pregnant woman

EARLY, SUSTAINED, VALUED EVIDENCE BASED PRENATAL CARE FOR EVERY MOM

Reliable, Evidence Based, Easy Access Healthcare centered around women and families

Reduce preterm

births by 10% by

June 30, 2016

TIMELY VALUED SERVICES THAT REDUCE HARDSHIPS

Reduced hardships undermining health (e.g. toxic housing, stress, safety, hunger, income)

EFFECTIVE COMMUNITY LEARNING SYSTEM

Transparent measurement & data sharing, community QI capacity to drive continuous learning

30

UC Med Center Good Sam Hosp

90% in PNC by 12 weeks

EARLY, SUSTAINED, VALUED EVIDENCE BASED PRENATAL CARE FOR EVERY MOM

EARLY, VALUED, ACCESSIBLE, COORDINATED CARE IN COMMUNITY90% Enrolled in HV by 15 weeks

0.0

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Singleton Extreme Preterm Birthsin ZIP Code 45229 (Avondale-North Avondale), by quarter, 2009-2017

Obstetric estimate of gestation <28 weeks

Quarterly Percent Baseline Average Percent Control Limits

Source: Hamilton County Public Health. Updated by J. Besl 7/17/17

0%

2%

4%

6%

8%

10%ZIP Code 45202 (OTR-Downtown-Mt. Adams)

0%

2%

4%

6%

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10%ZIP Code 45206 & 45207 (Walnut Hills-Evanston)

07/2013 - StartStrong launch.

01/2014 - Active QI testing at UCMC & GSH; moms group

03/2014 - ECS home visits; Community Conversations.

06/2014 - CHW begins; Community Feast.

06/2015 - Learning Collaborative.

StartStrong Launch

22.10

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• Shared vision and system for learning together from very start

• Strong leadership communicating well

• Focus on trust and relationship building

• Metrics chosen to require silos are broken down

• Shared data used to drive improvement

• Comprehensive systems view was essential for all partners

• Willingness to do more for families with social needs as priority

Key Learnings

Transformation

• Good Samaritan Hospital Faculty Medical Center redesign using nurse case managers teamed with community health workers

• New UC Medical Center Model for place based clinics

• Ohio Dep’t of Health funding expanded CHWs

• New grant to expand Legal Aid services to pregnant women

QI Exercise

• Consider a potential population and condition to focus on

• Characterize the system of key stakeholders (MDs, RNs, CHWs, resources/agencies, community, families)

• Identify a driver or two that might be adapted for use

• Think of one test you could try when you get back

SMART AIM

KEY DRIVERS

Revision Date: 11 – 28– 17

Improve maternal and

infant health outcomes and

care at substantially

reduced cost

GLOBAL AIM

2003 - 2009 © Cincinnati Children's Hospital Medical Center.

All rights reserved.

StartStrong KDD

ACTIVATED MOTHERS SUPPORTED BY ENGAGED COMMUNITIES

Engaged and activated parents, families, and communities to meet pregnant mom and infant needs

EARLY, VALUED, ACCESIBLE, COORDINATED CARE IN THE COMMUNITY

Highly linked, reliable system of health and social care that meets needs of every pregnant woman and

infant.

EARLY, SUSTAINED, VALUED EVIDENCE BASED PRENATAL CARE FOR EVERY MOM

Reliable, Evidence Based, Easy Access Healthcare centered around women and families

Reduce preterm

births by 10% by

June 30, 2016

TIMELY VALUED SERVICES THAT REDUCE HARDSHIPS

Reduced hardships undermining health (e.g. toxic housing, stress, safety, hunger, income)

EARLY, SUSTAINED, VALUED EVIDENCE BASED PEDIATRIC CARE FOR EVERY CHILD

Reliable, Evidence Based, Easy Access Healthcare centered around women and families

Robust system for finding all parents and social networks affecting them

LEARNING SYSTEM

Transparent measurement & data sharing, community QI capacity to drive continuous learning

Session Objectives

Understand use of design thinking to help drive person and place–based

care transformation.

Create a measurement strategy of population-based outcomes and process

measures to promote care for every woman.

Design core attributes of a multi-stakeholder care system that prioritizes

women’s needs

P39

#IHIFORUM

A special thanks to our donors

SUPPLEMENTAL MATERIAL

$1.73

$0.19

$1.27

$1.45

$0.43

$0.38

$0.58

$0.65

$4.01 million

$2.66 million

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

$4.0

$4.5

2009-201289 births

2013-201691 births

Mill

ion

s o

f 2

01

6 D

olla

rs

Estimated maternal and newborn hospital costs for singleton deliveries at 25-36 weeks of gestation2009-2012 vs 2013-2016

ZIP Code 45229 (Avondale-North Avondale)

25-27 Weeks 28-31 Weeks 32-33 Weeks 34-36 Weeks

Source:Birth data from Hamilton County Public HealthEstimated costs data from Gilbert WM, Nesbitt TS, Danielsen B. The cost of prematurity: quantification by gestational age and birth weight. Obstetrics and Gynecology (2003) 102(3):488-92

$1.35 million saved$337 thousand saved per year

42

43

Infant Mortality Learning Collaborative

• 20 Community Obstetric Teams• 7 Community Agency Teams

PROTOTYPE GROUP DRAFT MEASURE

EARLY CARE % of new (excluding transfer) patients enrolled in prenatal care at ≤ 12 complete weeks (i.e. by 12 weeks and 6 days) of gestation

RELIABLE POSTPARTUM CARE % of patients attending postpartum visit by 90 days postpartum (Medicaid standard)

TRUSTED CONNECTIONS

% of patients who received first home visit with a CHW, HV, or CM within 10 days or less from the time of referral from the OB practice

TRUSTED CONNECTIONS

% of *eligible patients referred to Community Health Worker (CHW), Home Visitor (HV), or Case Managers (CM) within 2 business days of the first OB visit

EARLY CARE % of women who received their first OB visit with a physician or advanced practice nurse within 4 business days of initial contact with the health center documented EHR

CCLC Prototype (PT) Model Proven Prototype Still In Progress Prototype

PROVEN PROTOTYPES *HAVE EVIDENCE THAT WORKS

“STILL IN PROGRESS” PROTOTYPES*TESTING/NEED MORE EVIDENCE THAT IT WORKS

PT 1: Rapid Access to OB Care • Get them in for care early - by 12 weeks• Flex/block times for same day access

PT 2: Trusted and Empathetic Smoking Cessation Processes• ASK/ ASSIST & smoking status by 28 wk. documented• Empathy for patients in crisis

PT 3: Build Trusted Relationships• Reliable follow-through on getting patients to services

they need (e.g. stable housing, food, crib)

PT 4: Preoccupation with System Failure• Weekly huddle looking at data from previous week• Analyzing failures

PT 3: Warm/Rapid Handoffs to CHW/HV• Every Medicaid mom needs a CHW/HV• Provider knows CHW/HV name and co-manages care

for patient

PT 3: Use of new “HUB”• Standard documentation across Ham. county (e.g. CHW/HV name

in charts)• Shared measures & reliable data entry• Effective and efficient use 211

PT 3: CHW/HV is Place Based*e.g. CHW/ HV sees 35 patients in 1 zip code)

PT 3: CHW/ HV is Center Based Care*e.g. CHW/ HV sees 35 patients from any zip code @X Center

AIM:

• Increase the number of Avondale and Price Hill patients receiving a community health worker visit within 10 days of receiving the referral from 38% to 50% by December 31, 2016.

Process Steps for Warm Handoffs

FA

ILU

RE

MO

DE

SIN

TE

RV

EN

TIO

NS

CU

RR

EN

T

PR

OC

ES

S CHW/HV

contacts

-No Trust -Bad previous experience-Problems at home-Criminal record-Afraid of CPS notification-No belief we can helpHopelessness-Not in control of home environment-Unstable living arrangement

-Wrong number-Doesn’t answer-Lost number-Policies limit type of contact-Mom without cell minutes-Mom has no phone

CHW/HV

offered

w/in 2 days

CHW/HV

accepted

Referral/ sent

assigned

CHW/HV

informed

Visit

scheduled

-Mother declines-Work schedule -Location doesn’t work-Planned travel-No FMC appt. avail within 10 days

Visit

happens

w/in 10 days

-No time-Emergent need-Forget-Children/ FOB distract-No show-No CHW/HV available

-Posted reminder-EPIC prompt-No show mitigation-Planned CHW supply

-Relaxed time -100% follow through-Open dialogue-Mom focused-Enough time

-Referral lost-Fax doesn’t go through-Forget to send-Too busy-No CHW/HV available-Don’t know who or how to assign-Don’t know who to send to

-EPIC -Formalize process-Back up planned-Automate reminder

-No way to contact CHW-Assigner not available-Forget to notify-Equipment failure-Staff not following process

-Not home-Can’t find home-Won’t come to door-Wrong address-No Show-Locked bldg.-Living arrangements not accepting of visit

-Meet at clinic-Contact NCM-NCM calls with CHW/HV-Engage other trusted person

-Text-Check-in process-More than one way planned

-Flexible scheduling-NCM contacts -Focus on benefits

-Double check address-GPS-Call to remind-

SMART AIM

KEY DRIVERS “WHAT” INTERVENTIONS “HOW”

Increase the number

of Avondale/Price Hill

FMC patients

receiving community

health worker visit

within 10 days of

referral from 38% to

50% by December 31,

2016.

5. Rapid referral and contact

Cradle Cincinnati Learning Collaborative Prototype 3 Key Driver Diagram (KDD) Revision Date: 11-2-16

(v4)

GLOBAL AIM

7. Preoccupation and

mitigation of system failures

Eliminate all infant

deaths in Hamilton

County

1. Rapid, trusted Mom, NCM,

CHW relationships

3. Enough CHW/HV supply

Reliably use Contingency Plan

discussion prompts

Develop models to project need and

match supply

Welcome contact

1st visit red carpet

CHW calls/texts with NCM/mother

within 4 days

Automated referral through EPIC

Weekly huddle to discuss hard to

engage mothers

Karen

4. Services to meet needs

(ex. housing, transportation)

2. Perceived need

Flexible scheduling of visit time and

location

Legal Aid partnership for housing,

domestic violence and benefits issues

Pre-visit planning and huddle

6. Team comfort and

confidence with one another

SMART AIM

Reduce the Infant Mortality rate

(IMR) in Hamilton County from

9.5 to the National IMR of 5.98

(31 fewer infant deaths per

year) by December 31, 2020.

3. Trusted Relationships,

Patient Centered Care, &

Warm Hand-offs to CHW/ HV

*Infant Mortality Learning Collaborative Core Team QI Results & Process Improvement KDD Faculty: Elizabeth Kelly, Mike Marcotte, Rob Kahn QI Lead: Christina Williams Harding

REVISION: 10-12-16 | Vers. 21

GLOBAL AIM

4. Preoccupation with

System Failures

Eliminate all infant

deaths in Hamilton

County

1. Early and Valued Access

to OB and CHW/ HV Care

2. Trusted and Empathetic

Smoking Cessation

Processes

USE STANDARDIZED PROGRAM (e.g.

5A’s) TO HELP MOMS QUIT SMOKING

PRE-CLINIC HUDDLE to review daily plan

for how many need to complete ASK /

ASSIST (Quit Line)

HOLD TIME on schedule to be able to fit

patients and provide SAME DAY ACCESS

CHW-HV meets at OB office for visit(s)

CHW-HV & Providers co-manage to ensure

ALL patients needs are MET &

DOCUMENT updates

CCLC Teams Weekly QI – Data

Huddle:*Review DATA, analyze FAILURES from

previous week, & ID interventions to test

to mitigate failures and improve

processes

KEY DRIVERS “WHAT”

INTERVENTIONS “HOW”

*CCLC Teams:• 20 Obstetric Teams• 7 Community Teams (Comm. Health

Worker/ Home Visitor Agencies)

Project Name: Cradle Cincinnati Learning Collaborative Infant Mortality reduction Initiative 2.0

Project Leaders: Kelly/Marcotte Revision Date: 04-05-2017

SMART AIM

KEY DRIVERS INTERVENTIONS (LOR)

Transformation of

Prenatal Care model in all

20 prenatal sites by

implementing a Change

Bundle* by Jan 1, 2019

Team based care with strong provider

champion

Optimize all aspects of Patient/family

centered care

Maternity Medical Home

• Coordination with Managed Care Medicaid

• Consistent referral to HV/CHW at first prenatal

visit*

• Hand off to pediatric provider*

• Walk in/same day appointments*

• ER follow up care manager

• Trauma Informed Care*

• Motivational interviewing*

• Leadership training

• StartStrong Model*

Creating an infrastructure to support

early access to prenatal care

Key

Dotted box = Placeholder for future additions

Green shaded = what we’re working on right now

Goal: to reduce infant mortality

in Hamilton Co to 5.98/1000 live

births by 2020 (national

average)

Raw number goals

.

• Optimal identification of women at risk for

preterm Birth (OPQC)*

• Smoking cessation pathway*

• Spacing/safe sleep pathways

• PRAF 2.0*

Align prenatal care teams and home

visitation agencies with Cradle

Cincinnati community interventions and

Data

*proposed components

of the Change Bundle

Agency in Care