person to person online fundraising
DESCRIPTION
Webinar presented by Mark Sutton or Artez with CharityHowTo.com. This presentation shows how non-profit organizations can use person to person fundraising.TRANSCRIPT
![Page 1: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/1.jpg)
How individual supporters use online fundraising
pages to make a difference
Presented by Mark SuttonPresident, Artez Interactive US
![Page 2: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/2.jpg)
Individual Fundraising with Social Media
• What is social media and why is it so hot these days?
• What this means for you as a non-profit
• How to put this to work for your organization today
![Page 3: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/3.jpg)
![Page 4: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/4.jpg)
Grass Roots Fundraising
• Many small online donations
• More donors than ever before
• Self organized
• Ability to act upon passions
• Enabled not directed
People give to People
![Page 5: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/5.jpg)
Social Media
Share
NetworkPublish
3 Aspects of Social Media
![Page 6: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/6.jpg)
Social Media Publishing Tools
WIKIPEDIA
![Page 7: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/7.jpg)
Web 2.0 & Social Mediayou’re not the center of the world
1.0 2.0
![Page 8: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/8.jpg)
User ratings
![Page 9: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/9.jpg)
Different Perspectives and Opinions
![Page 10: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/10.jpg)
Blogs – The post is just the beginning
![Page 11: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/11.jpg)
Breaking News Discussed not ‘Consumed’
![Page 12: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/12.jpg)
User Behavior
![Page 13: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/13.jpg)
User Recommendations
![Page 14: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/14.jpg)
What all this means for youas a fundraiser
![Page 15: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/15.jpg)
...the more they are the same
• People don’t have time
• People do better in groups
• People give to people...particularly online
• Good stories make people act!
• It’s all about “the ask”
![Page 16: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/16.jpg)
Catalysts & Connectors
• Catalysts• Events
• Weddings
• Memoriam
• Natural Disasters
• Illness
• National/Global News
• Awareness Months
• “non-events”
• Connectors• Runners
• Bloggers
• Social Networkers
• Mavens & Moguls
• Personalized• Personal pictures &
videos
• Personal connections & communities
• Personal stories
• Personal reasons
• Personal passions
![Page 17: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/17.jpg)
Your organization…
![Page 18: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/18.jpg)
… with some key supporters
![Page 19: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/19.jpg)
…each one recruiting donors…
![Page 20: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/20.jpg)
A Local Event
![Page 21: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/21.jpg)
Fundraiser Distribution
![Page 22: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/22.jpg)
Donors Nationwide
![Page 23: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/23.jpg)
Even Chickens can Fundraise Online
• It’s easier to connect to more peopleonline and easier to ask online
• Average number of online friends people are connected to = 164
• How long does it take tomake 164 phone calls?
![Page 24: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/24.jpg)
~30% of emails sent are answered with a donation
Harp’s Fundraising~8,000 + Raised - Over 120 donations - How’d he do it?
Very simply, Harp made the asks• He deliberately compiled
an email list…• Asked everyone…• Asked them again…• It worked, no huge gifts,
pure diligence, passion and commitment
![Page 25: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/25.jpg)
Not all digital fundraisers are equal
• 80% of funds will be found by 20% of the people
• Identify them early
• Treat them differently
![Page 26: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/26.jpg)
Find your ‘sneezers’
• Epidemics teach us that disease is spread unevenly
• Some individuals are particularly contagious, named ‘sneezers’
• What if instead of a ‘sneeze’ the action is an ‘ask’
![Page 27: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/27.jpg)
2008 2009 % Chg.
# Fundraisers Registered 381 606 +50%
# Teams 28 42 +50%
$ e-Gifts (Average) $507,365 ($152) $1,221,750 ($152) +63%
# e-Gifts 3,961 9,676 +64%
# Participants with 1+ online sponsors
263 457 +74%
Average # of e-Gifts / Fundraiser
14.8 20.9 +41%
Ave $ e-Gifts / Fundraiser $1,942 $3,668 +89%
Top 10 Fundraisers $278,082 $452,112 +63%
Case Study: Sneezer Metrics
![Page 28: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/28.jpg)
Sneezers surprise you
£ 1 millionSwam the English channel
![Page 29: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/29.jpg)
![Page 30: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/30.jpg)
Board Member Fundraising
![Page 31: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/31.jpg)
Your Community’s Sensibilities
![Page 32: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/32.jpg)
Appealing to communities
Family and close friends
Other friends/Co-workers
Acquaintancespeople from the past or far away
Broader Community
![Page 33: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/33.jpg)
Appealing to broader communities
Broader Community
• Social networks
• Blogs• Mass media
Some supporters will have access to powerful communities
![Page 34: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/34.jpg)
Blogger – Case Study
Blog Based Fundraiser• Over $85,000 in 3 weeks• Online community• >1,700 donors• >700 blogs linked to
Pim's fundraising page
Funds Raised By Year
$-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
2003 2004 2005 2006 2007
My personal message: Every year, Food Bloggers from all over the world join together for a fundraising campaign. We call it 'Menu for Hope'. Last year, we raised $60,925.12 for the UN World Food Programme.
This year Menu for Hope 4 again raises funds to support the WFP. Specifically, the amount we raise will go to support the school lunch program in Lesotho, Africa….
![Page 35: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/35.jpg)
Awareness Month Example
![Page 36: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/36.jpg)
People & Projects
![Page 37: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/37.jpg)
Pages for “people” in your community
![Page 38: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/38.jpg)
Non-Profits of any size• Annual Budget of
<$50k
• Raised >$11k online
![Page 39: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/39.jpg)
What all this means for youas a fundraiser
![Page 40: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/40.jpg)
How to put this to work for you today
• Embrace grass roots fundraising• What does it mean to your organization?• Get out of the way…
• Invite people to support you• Web site, news letters, programs
• Identify the social fundraisers• Who has a blog, FB page, runners
• Share examples with your supporters
![Page 41: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/41.jpg)
Test, measure and adjust.Test, measure and adjust.
Test, measure and adjust.
Figure out the formula for your organization
![Page 42: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/42.jpg)
Tip:
Set Realistic
Targets
![Page 43: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/43.jpg)
It is NOT about the
TECHNOLOGY.
![Page 44: Person to Person Online Fundraising](https://reader034.vdocument.in/reader034/viewer/2022051323/548ad4afb47959a8328b474c/html5/thumbnails/44.jpg)
It is aboutTECHNOLOGY
letting your supporters tell your
STORIES.