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PERSONAL BRANDDiscovering your personal brand and what to do with it.

©Copyright | April 2016 | C7EVEN Communications | All rights reserved

A BRAND IS:What people think

What people feel

What people say

“Your brand is what people say about you when you’re not in the room” –

Jeff Bezos CEO Amazon.


Personal Brand

Image Credit: Mark Zuckerbrg – Forbes, Mary and Kate – People Magazine, Todd Carney – SMH, Lance Armstrong – ABC News, Maria Sharapova – Yahoo Sport©Copyright | April 2016 | C7EVEN Communications | All rights reserved

Brand Elements

•Name

•Term

•Sign

•Symbol

•Design

•A combination of these


SELF REFLECTION AND SELF AWARENESS

“It is the hardest thing in the world to be a good thinker without being a

good self examiner.” – Lord Shaftsbury


SWOTStrengths

What do you do well?

What achievements are you most proud of?

What networks are you in?

Weaknesses

What do you do, not so well?

What are you negative habits, do you run late

to work regularly?

What are your fears?

Opportunities

New job, promotion?

Do you have access to a great network?

What trends do you know about?

Threats

What obstacles do you face?

Do changes in the way we do things

(technology) threaten your position?

Could any of your weaknesses lead to threats?


Brand Pyramid

Values

Beliefs

Reputation

Behaviour

Strengths

Image©Copyright | April 2016 | C7EVEN Communications | All rights reserved

Brand Essence

Brand

Attributes

Brand

EssenceBrand

Promise

Brand

Purpose


MARKETING AND POSITIONING

“Either write something worth reading or do something worth writing.” -

Benjamin Franklin


Six steps to master

■ Set SMART goals

■ Define your target audience

■ Research

■ Identify points of difference (or USP’s)

■ Mitigate weaknesses and threats

■ Start promoting


“He who knows others is clever, but he

who knows himself is enlightened” -

Lao-tzu


personal brand - c7even.com.au · “he who knows others is clever, but he who knows himself is...

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