personal brand model
TRANSCRIPT
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PersonalBrandingModelAStep-by-StepGuide
https://www.skillbrander.com
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WhyuseamodelforPersonalBranding?
Scienceusesmodelstohelpusunderstandtheworld.
Theymakethecomplex...simple.
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WhatisPersonalBranding?
Your personal brand is everything that communicateswhoyouareandyour
uniquevalue.
Click HERE to LearnWhy Building Your Personal Brand Is Important
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PersonalBrandingModel
1. Evaluateyourself2. Createyourvision3. DoapersonalSWOTanalysis4. Identifyyouraudience5. Createyourbrand6. Repeat
Followtheprocess:
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1.CreateYourVision
First,setthevisionofwhoyouare…
...and howyouwanttobeknow.
Usethesequestionstodefinethisvisionforyourself
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Questionstoguidedefiningyourvision:
• Wheredoyouseeyourselfinayear,fiveyears,tenyears?• Whatisyourprimaryserviceorproduct?Yourexpertise?Yourstyle?• Howdoyoudescribeyourpersonality?• Whatdoyourclients,employers,andcolleaguesloveaboutyou?• Whatuniquevaluedoyouoffer?• Whatisthebestthingyoudo?Whatareyourtalents?• Whatareyourareasofexpertise?• Whatareyourpassions?• Whatmakesyoudifferentthaneveryoneelse?
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DoaPersonalSWOTAnalysis
STRENGTHS
Whatareyougreatat?
OPPORTUNITIES
Externalareaswhereyoucanuseyourstrengths
THREATS
Externalareasthatwillexposeyourweaknesses
WEAKNESSES
Whatcanyoubebetterat?
Makesuretothinkaboutyouremotionalappealwhenassessingeacharea:
• Areyouhigh-energy, life-of-the-party?• Areyouacalmingforceintheoffice?• Funny?• Logical?
Brandshaveemotionalappeal.Yoursshouldtoo!!
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DefineYourAudience
Likeanystrategy:
YOUCAN’TBEALLTHINGSTOALLPEOPLE
Usethefollowingquestionstohelpdevelopyouridealaudienceprofilesoyoudon'tfallintothetrapoftryingtopleaseeveryone.
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QuestionstoHelpDefineYourAudience
•Whatchallengesorproblemsdomembersofyouridealaudienceface?• Howoldarethey?Describetheirdemographics?•Whatistheirlifestyle?Wheredotheylive?Dotheyownorrent?Whataretheirinterests?Howdotheyspendtheirtime?• Howcanyouhelpthem?• Howcanyoumaketheirlifebetter?Howcanyoumaketheirjobeasier?• Howdoyouwantthemtoseeyou?
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PutItAllTogether
•Whatoneortwothingsaboutyouisspecial?
•Whatistheemotionyouevokeinothers?
•Whoisyourtargetaudience?
Theanswertothesethreequestionswilldefineyourbrand.Whatnow?
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BrandYourself
Offline:
Doanythingthathelpsestablishyouasanexpertorgo-topersonbuildsyourbrand.
• Engageinpublicspeaking• Participateinnetworkinggroup• Giveinterviews• Talktopeople-watercooler,happyhour,businessevents
Everywhere you can, talk your brand!
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BrandYourself
Online
Use Social Media To Build Your Brand
Social Media is just that- Social.Engage in social media andpost things that align with thebrand you want.
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Thisisagoodstart,butyoucanbebetter
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