personal branding 1

Personal Branding “I am”

PART 1

What comes into your mind when you

see these?

ME ?

Yacar-Yacara Consults

Introduction


Jesus and His disciples

Matthew 16:13

When Jesus came into

the region of Caesarea

Philippi, He asked His

disciples, saying, "Who

do men say that I, the

Son of Man, am?"

Objectives

• Create the awareness for personal branding

• Develop personal brands


Definition Your BRAND is what people think of you when they think of you.

Its is what comes into the minds of people as soon as they hear of you

It communicates :

Self-packaging

Self-promotion

Self-selling

Perceptions about you


MISCONCEPTIONS ABOUT PERSONAL BRANDING


Misconception # 1

My title is my brand…. I don’t need a brand


Misconception # 2

My logo is my brand


Misconception # 3

I don’t have a brand….. Ask me and I will tell

you


Benefits of personal branding


Benefit # 1

You are valued by your brand

(Proverbs 27:21)


Benefit # 2

Permission to be yourself – your authenticity


Benefit # 3

Build your network


Benefit # 4

Market yourself


Benefit # 5

Distinguish yourself from competition


Benefit # 6

Gain the support of other people


Misconception # 3

Branding is only for big companies


KEY ELEMENTS OF PERSONAL BRANDING



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personal branding 1

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