PERSONAL BRANDING“BE YOURSELF BECAUSE EVERYONE ELSE IS ALREADY TAKEN”

Kaitlin Luna, M.Ed. | Student Affairs Dreaming. Believing. Achieving

TODAY’S TALK What is Personal Branding Why you need one What it’s not Simple formula to developing your own LinkedIn

WHO HAS ONE? Everyone!

WHAT IS IT? It’s what your known for It’s what people seek you out for It’s a process

WHY YOU NEED TO DEVELOP YOUR PERSONAL

BRAND It gives you control and power Showcase your specialty Build credibility Connect with the right people

Stay relevant VISABILTY Distinguish yourself from the competition

Stand out from the crowd

PERSONAL BRANDING IS NOT

PERSONAL BRANDING IS NOT A Job Title Credentials As much as it is about you…It’s not about you

IT’S ABOUT Delivering value to others Emphasis on the their needs, not yours “Helps thought leaders write great books in just 90 days. 300 satisfied clients so far…” “I love collaborating with revved up, forward-focused Student Affairs Professionals who know where higher

education is headed. Together we create and strategically develop co-curricular programs that differentiate our institution from our competition.”

“I am a Student Life Coordinator and consultant, specializing in peer mentoring, leadership development and civic engagement”

OKAY, SO NOW WHAT Discover Create Communicate Maintain

SUCCESS STORY Identify Own Amplify

DISCOVER Personalit

y

Values

Interests

Skills

DISCOVER Study brands weather they be individual people or companies who do it

well (Apple, Disney, Starbucks) Review your background Take an assessment Evaluate yourself Ask yourself these questions

CREATE

COMMUNICATE: WHAT’S YOUR STORY

USE LINKEDIN TO TELL YOURS Headline: Tell people what you’re excited about and what you want to do in the

future Summary: Describe what motivates you, what you’re skilled at, and what’s next

Mission based Personality Short and sweet Blended Accomplishments

Experience: List your jobs, what you accomplished, even include photos and videos from your work

Education: List your education including co-curricular and extra-curricular involvements that shaped you

Recommendations: Get endorsed for what you know, what you can do!

IT’S NOT JUST ABOUT YOU Follow Engage Connect

GROUPS!

AT THE END OF THE DAY You are a brand You are in charge of your brand There is no single path to success There is not one right way to create the brand called YOU Renew you, always!

QUESTIONS