personal branding: a simple tool to position yourself in a competitive job market
DESCRIPTION
Are you creative? Do you you have an entrepreneurial mindset? Have you worked in several countries? Are you a statistics wizard? No matter what your skills or pedigree are, it is about identifying the areas where you are really good at and combining them. Many people are good at accounting, but how many are also creative and boast international exposure?TRANSCRIPT
PERSONAL BRANDING WORKSHOP 17th March 2014 at the Young Hoteliers Summit in Lausanne!
Youri Sawerschel, Bridge.Over Group
WIN
WHAT YOU LOVE
WHAT PAYS WELL
WHAT YOU ARE GOOD AT RICH
BUT BORED
HAPPY BUT
POOR
JUST A DREAM
HOW TO GET YOUR DREAM JOB?
Chart by David Hamil!
How did it get so late so soon?
Don’t wait to work on your personal branding!
WHAT DO THEY STAND FOR?
PEOPLE BRANDING?
Why is it important?!
The job market has changed!
GET THE JOB YOU WANT
ATTRACT CLIENTS
CONVINCE PARTNERS
ATTRACT INVESTORS
LAUNCH YOUR BUSINESS
ENTER BUSINESS SCHOOL
FAST-TRACK YOUR JOB EVOLUTION
A good personal branding will help you:!
PICK 3 VALUES THAT REPRESENT YOU
SKILLS (SOFT + HARD)
CHARACTER TRAITS
WORK EXPERIENCE
Generous, outgoing, go-getter, diplomatic, straightforward, visionary, passionate!
!!!
Academic excellence, languages spoken, training, specific diploma,
large network!
Corporate, International exposure, Entrepreneurial ventures, charity, pro-bono
work, out-of-work/study projects!!
FOR INSTANCE:
ENTREPRENEUR
RISK TAKER
CREATIVE
CAN YOU PROVE IT?
VALUE 1
VALUE 3
VALUE 2
YOUR BRAND CLAIMS
YOUR BRAND PROOFS
RISK TAKER
ENTREPRENEUR
CREATIVE
CLIMBED KILIMANJARO
CREATED 2 STARTUPS
GRADUATED IN DESIGN
DEFINE YOUR VALUES
TEST & PROVE THEM
WRITE YOUR ELEVATOR PITCH
Blog!
Linkedin!Publications!
Referrals!
Interviews!
Networking events!Extra-curricular activities!
CV!
Twitter!
Speaking engagements!
Pro bono activities!
1
2
3
YOUR UNIQUE POSITIONING
[email protected] @YouriSawerschel Bridge.Over Group
THANK YOU Learn more on bridge-over.com
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