Personal Branding Χτίζω το Επαγγελματικό μου Όνομα

Μπάμπης Μιχαηλίδης Personal Identity Strategist www.babismichailidis.gr

Ένα μεγάλο ΕΥΧΑΡΙΣΤΩ

The Future of Work

How we will master technology, manage companies and build careers in the era of the Global, 24/7 workforce.

August 19, 2007

Throw away the briefcase: you are not going to the office…..

There is no longer a ladder…..

You may never get to retire…..

BUT

There is a world of

opportunity if you figure out

a new path…..

May 25, 2009

March 10, 2011

19th Annual Roundtable:

business leaders, technologists, international politicians, Academics & innovators

explored 21st century realities. Source: http://www.aspeninstitute.org/publications/future-of-work#sthash.2PPTmfsA.dpuf

Traditional views won’t count anymore!

1989

The Future of Work will be…

Global Supply Chain

Developing Countries Map

Low Cost Low Cost

Innovation Innovation

(Fungible Jobs)

Low cost Labour

Call Centers

Travel / Ticketing

Fully automated robot receptionist, Hennah Hotel, Japan 35% of all jobs expected to be automated in next 20 years

From Salesperson – Order receiver

http://www.andrewjensen.net/tips-for-successful-new-employee-orientation/

A study from Elance found that 87% of UK graduates see freelancing as a highly attractive career option. Sixty-nine percent say independent work offers better work-life balance. But wait, there’s more 29% of these graduates say freelancing is part of their career strategy over the next 5 years. And according to Pew, for the first time, the millennial generation, is now the largest segment of the workforce. This isn’t just a tipping point it signals a need for companies to respond to the ever growing expectations of today’s workplace.

http://www.euro-freelancers.eu/

THE FUTURE OF WORK: A FREELANCE ECONOMY

In the past, productivity was difficult to measure.

NEW digital TOOLS measuring PRODUCTIVITY

ONLINE REVIEWS

Transparency of Performance

Let your customers do the work for you!

Source: http://www.pissedconsumer.com/blog/2013/10/why-reviews-count-the-influence-of-customer-reviews/

Content Marketing Crowdsourcing

Your Life Experiences

Your Point of View and Accomplishments

The Way Others Perceive You

I AM

“People can copy what we do, but not

who we are.”

Martin Daley, Head Of People, Virgin Blue

PERSONAL BRANDING

The Process

Stage Α • A. Discover Who You Are

Stage B • B. Create Your Unique Identity

Stage C • C. Make it Visible

Personal Branding: The Process

Stage A • A. Discover Who You Are

• Α1. Personal Characteristics • Α1.1. Goals & Ambitions

• Α1.2. Vocational Interests

• Α1.3. Strengths & Weaknesses

• Α2. Peer 360° Feedback • Α2.1. Strengths & Weaknesses

Personal Branding: The Process

Stage B • Β. Create Your Unique Identity

• Β1. Unique Value Proposition Β1.1. Personal SWOT Analysis & Personal Development Plan (PDP)

• Β2. Target Audience Β2.1. Demographic characteristics, Interests, Professional Activities

• Β3. Competition Β3.1. Criteria of Differentiation

• Β4. Expression of Professional Identity Β4.1. Written Personal Brand Statement

Β4.2. Elevator Pitch

Personal Branding: The Process

Stage C • C. Make it Visible

•C1. Digital Footprint C1.1. Blogging & Personal Website C1.2. SOCIAL MEDIA Presence (LinkedIn, YouTube, Twitter, Facebook) C1.3. Digital Footprint Evaluation (Google Analytics Metrics)

•C2. Content Creation Management C2.1. Articles, Videos, Presentations

•C3. Human Imprint & Networking

Personal Branding: The Process

Personal Development Plan

Personal Branding Videos

Presentation Skills

YOUR BRAND STORY

The TRUE STORY of:

WHO you are,

WHAT you do,

WHY people should care

how you will improve their lives,

how they will experience themselves in

relation to you.

Personal Branding 7-Step Breakthrough Blueprint

The Old Paradigm in Career Planning

Birth Job Choice Education/Training Employment Retirement

From: A linear, destination-oriented model of:

“What do you want to be when you grow up?”

Source: National Life/Work Center, www.internationalcounselor.org

Moving to a New Paradigm in Career Planning

Source: National Life/Work Center, www.internationalcounselor.org

Thank You!

Babis Michailidis www.babismichailidis.gr

Babis Michailidis Charalampos Michailidis