personal branding starts with self-development
TRANSCRIPT
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CommunicationMaster the art of affecting people
with your words
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Don’t be lazy in language
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COMPETENCE
CHARACTER
EMPATHY
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“Be kind, for everyone you
meet is fighting a
hard battle.”
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Balls:- Material
- Emotional-Professional
- Social- Physical-Spiritual
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•CHANGE HAPPENS FAST BUT IT TAKES A LONG TIME TO BE READY FOR IT
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NO PAIN – NO GAIN
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HABITS
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Build on your strong
points
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HEAT
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CONFIDENCE IS
CONTAGIOUS
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THE ENVIRONMENT WILL NEVER BE
PERFECT
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Refill yourself;-)
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Change your labels
Sir Roger Bannister
19541 mile/4 minutes
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Creativity & Branding Psychology
Make friends with your mind
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FIND CREATIVE WAYS TO ATTRACT PEOPLE
• Moment of truth
• People see you for 1 moment & this is what they remember
• What IMPACT do you create?
• Find ways to connect with them
• People believe more in non-verbal communication (e.x. court)
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FEAR & STRESS SLOWYOU DOWN!!!
Enemies of Creativity
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BRANDING IS THE GENTLE ART OFSEDUCTION
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ROBERT CIALDINI“Influence: The Psychology of Persuasion”
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6 Principles• Reciprocity
• Commitment (Keeping your word)
• Social Proof
“If lots of other people are doing sthing…then it must be OK”
• Liking (You follow sm. You LIKE)
• Authority
(We feel obliged) (Doctors in advertising)
• Scarcity
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What do people Feel about you& your brand?
• Be different
• Add VALUE
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4 TYPES OF CEO
• 1P: Just print sth.
• 4 Ps: Price, Product, Place, Promotion
• STP: Strategy, Techniques, & Promotion
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MEE : Marketing Every time, Everyone, Everywhere
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BRAND is..
What people think & feel about :
- You
- Your service
- Your product
- Your company
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A BRAND IS NOTHING MORE
THAN THE SET OF IMPRESSIONS THAT
LIVE IN PEOPLE’S HEADS
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Social Psychology Drives human behavior
-Peter Economides
Economics is simply the score!
When people feel GREAT
They do GREAT things
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CEO
“If Coca-Cola were to lose all of its production-related assets in a disaster, the company
would survive. By contrast, if all consumers were to have a sudden lapse of memory & forget everything related to Coca-Cola, the
company would go out of business”
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Howard Schultz- CEO of Starbucks
“We are NOT in the coffee business serving
people.
We are in the people business serving
coffee!!”
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Consistently create & increaseyour brand’s reputation
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PEOPLE are not searching for Brands
They search for solutions in their daily
life
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Your marketing strategy& your business plan
• Your profile
• Branding
• Advertising
• Promotions
• Be professional
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Ask yourself:“Why would I do business with me”?
• What’s your product/service?
• What are you trying to achieve?
• Can you explain your product enthusiastically?
• Do you believe what you are saying?
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People “buy” People
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Different Types of Networking to Raise Your Profile
• Professional associations
• Chambers of Commerce & Industry
• Business Clubs
• Facebook Groups
• LinkedIn Groups
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FB: Let’s Network Albania
http://www.letsnetwork.org.uk/
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Find out their goals & see how you can help
Eye contact
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WHAT DO THEY WANT AND NEED?
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What can you contribute to your network?
• Offering a venue
• Volunteering to speak on a subject as a specialist
• Offering deals & Discounts
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WORKING TOGETHER IS POWERFUL
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http://www.myersbriggs.org/
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Links:1. The Best Jobs For Every
Personality Type
- Business Insider
2. http://www.myersbriggs.org/
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• Have fun with the Popular Sanguines
• Get serious with Perfect Melancholies
• Get charged with Powerful Cholerics
• Relax with Peaceful Phlegmatics
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Logical NetworkingIf you wait for others to
contact you…you may wait for ever
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Basic emotional needs
1. Satisfaction (Achievement)
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2.Pleasure
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3. Importance(recognition)
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4.Connectedness(social bonding)
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5. Control(over circumstances & consequences)
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6. Clarity(A feeling of knowing & understanding)
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7. Autonomy(Independence by external Factors)
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8. Security
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9. Calmness(Emotional Stability)
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Analysis
• Who are your contacts?
• How do they contribute to your daily activities & revenue?
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Organize your listDig out all the business cards
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Categorize your clients
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Decide on your approach
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Leave unproductive groups
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Choose Relevant Groups
• Selective
• Patient
• Realistic
• Your time is valuable
• You have personal & professional commitments
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Measure the effectiveness
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Before you join…
• Talk to existing members
• Can you realistically commit?
• Who invited you?
- Do you trust them?
- Do they attend regularly?
• How efficient are the organizers?
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Don’t be a SLOB “A person who is lazy and has low standards of cleanliness”.
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• Don’t get sooo caught up that you lose your joy
• Take down notes
• Control your Nerves
• Be professional
• Respect the dress code
But: Comfortable
• Be time-conscious
• Don’t rush
You don’t need to meet everybody
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Be yourself
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Stand & DeliverFocus on your message, not yourself
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Confident Networking• Prepare thoroughly
• Be true to your own style
• Know your business & focus on it
• Your professional background/credentials
• Your main products
• Talk about the whole team
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1. YOU• Be Unique – Be YOU & Know Yourself
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2. Logo/Slogan• Create & recreate your basic
statement/elevator pitch
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3. Your Market• Who will buy your product/service & why?
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4. Your competitors• Who are they?
• What makes you different?
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5. Your Ethics
• Why should people choose YOU?
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6. Live your Brand• Behave according to your values
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7. Broadcast stories
Use them…don’t kill them
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8. Visualize the future• Does your vision & dream help people?
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9. Evolve with times
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10. LOVE “YOU”& YOUR BRAND
• Do you know how to Love?
(Life, people, products)
• Can you stay in Love?
• Can the market sense this Love?
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