personal branding - who are you?
TRANSCRIPT
Personal Branding
https://www.youtube.com/watch?v=6paItEm2AF4
WHAT is personal branding?
» Personal Branding is the practice of people marketing themselves and their careers as brands.
WHY having a personal brand is important
» Grow your network» Increase net worth» Attract opportunities» Establish credibility» Employment security
WHY should you do it?
» Ability to be YOUrself» Gain confidence» Build credibility
» Showcase credentials» Make your mark» Differentiate yourself from competition
WHAT not to do» https://www.youtube.com/watch?v=QxMujquijD0
» 10 Common Mistakes
HOW to get started
» What is your emotional appeal?˃ How do I make people feel?˃ How do people describe me?˃ What is the benefit of working with me?
» What is your description?˃ What field do I want to be in?˃ How would I describe my work?˃ Who is my target audience?
WHO are you marketing to?
» Unemployed: without work˃ Employers – add value
» Underemployed: insufficient work˃ Employers – define value
» Entrepreneur: owns a business˃ Customers – give value
» Intrapreneur: promotes innovation within a company˃ Employers – express value
» Employee: works for someone else˃ Superiors/Peers – observe value
All are experts in their fields
WHERE to gain support
» Family˃ Especially children
» Friends» Former Supervisors» Former Coworkers» Mentors» Communities of Faith
Ready…Set…Go
» Don't wait until everything is just right. It will never be perfect. There will always be challenges, obstacles, and less than perfect conditions. So what? Get started now. With each step you take, you will grow stronger and stronger, more and more skilled, more and more self-confident, and more and more successful
BY Mark Victor Hansen
Any Questions???