personal branding: women's private equity forum half moon bay, ca march 2017
TRANSCRIPT
Personal BrandingJennifer JonesCEO, JENNIFER JONES & PARTNERS
MARCH 8 2017 | HALF MOON BAY CA.
Jenny SalingDIRECTOR OF MARKETING, MENLO VENTURES
All of us need to understand the importance of branding. We are CEOs of our own companies. To be in business today, our most important job is to be head marketer for the brand called You.
JEFF BEZOSCEO, AMAZON
““
Me, Inc.
“Positive” “You don’t exist”
“Cannot identify you”
“Evil/bad image”
She’s just 18 months old, and she’s already on thefront page of search results for her name.
Building Your Brand
Determine Your Why
Google Yourself
Identify Your “Genuine Self”
Communicate About You
Social Media ChannelsStrategies for Social Media
Clarify your goals for using
the medium
Observeand engage
Create a “social mediatime budget”
Tailor your brand across
channels
What’s Key on LinkedIn
467MPeople on
LinkedIn today
47%Of LinkedIn are senior members of industries
87MMillennials on LinkedIn
➔ Put up professional photo
➔ Ask for introductions
➔ Ask for recommendations
➔ Join in discussions/Post in groups
Ages33%
30–4924%
50–4620%65+
What’s Key on Facebook
➔ Decide on positioning for yourself/strictly personal or personal/business
➔ Put up appropriate personal photo(s)
➔ Choose friends carefully
➔ Fill in professional details
➔ Use Facebook events to your advantage
➔ Link Facebook to LinkedIn, Twitter and other social brands
1.86BMonthly active users
1.15BMobile daily active users
1.23BPeople log on daily
Age 25–34Make up
29.7% of users
What’s Key on Twitter
➔ Stay focused on your personal brand➔ Do a lot of retweeting➔ Retweeting strategies to get noticed
➔ Check your links you retweet➔ Make original tweets short to allow for easy retweeting➔ Thank people who retweet you—even if you’re not the
tweet originator➔ Include your own brief supportive comment with a retweet
that’s especially good—”Great advice!”➔ Don’t change the wording of the original tweet, except to
abbreviate for space➔ Retweet using the retweet button
320MUsers
79%Of users live outside
the U.S.
35Languages supported
85%Of Twitter users are
mobile users
Ages27%
18–2916%
30–4010%
41–60
What’s Key on Instagram
➔ Make sure your profile is public
➔ Create a real biography
➔ Promote your brand with creativeprofessional photos
500MMonthly active users
40BPhotos shared to date
80%Users come fromoutside the U.S.
67%Of users are female
Ages22%
18–2426%
25–3418%
35–5017%
51–608%
61–65+
100MMonthly active users
10BVideos watched daily
350%Increase since 2015
54%Of users log in daily
Ages 12–24Most used by,
but gaining adoption among all age groups
including 60+
What’s Key on Snapchat
➔ Not just for teenagers—growing its audience and influence
➔ Powerful storytelling platform
➔ Short and snappy videos
➔ Register, observe, then participate
Questions?
Jennifer JonesCEO, Jennifer Jones & Partners
@jenniferjones
jenjones528
linkedin.com/in/jenniferjonesjj
facebook.com/jenniferjones5
Jenny SalingDirector of Marketing, Menlo Ventures
@jennysaling
jennysaling
linkedin.com/in/jennysaling
facebook.com/jennysaling