Personal brands and their impact

A CONVERSATION WITH RICK SINGER, CEO THE KEY WORLDWIDE

Branding is personal

Branding is essential to success in the corporate world, and it is predicated on a company’s ability to make sound decisions.

Individual success, too, is predicated on sound decision-making, and these decisions and their outcomes

are what form personal brands.

Individuals can only have so much control over their personal brands.

A personal brand is not what the individual says it is, but rather what others say it is.

A brand is the label of a leader

Building a clear and resonant personal brand can impact the number and quality of opportunities

individuals receive to develop better ideas for their careers and personal out comes.

Personal brands are built in a variety of spaces from online social networks, to professional workplaces,

on the field, in front of the camera and behind it,in the press and on the street.

A personal brand is as relevant to a CEO as it is for a student seeking admission to a specific college.

Both need to stand out as experts and thought leaders.

It may take years to build a brand so powerful that it begins to have an influence over others.

Once achieved, the power of your brand will return on those years of investment.

The signs of diminishing personal brand value

OVER TIME, YOU HAVE BECOME ONE OF…RATHER THAN THE “ONE”

WHAT THEY THINK YOU ARE, BELIEVE, AND DO…DOES NOT MATCH YOUR OWN VIEWS

YOUR AUDIENCE IS DISPASSIONATE

YOU STOPPED LISTENING TO DISSONANT AND ALTERNATIVE POINTS OF VIEW

YOU HAVE FORGONE YOUR SPECIALTY AND BECOME A GENERALIST

THE FEAR OF UNINTENEDED CONSEQUENCES FROM INNOVATION KEEP YOU STAGNANT

There are many ways to stand out

A leader’s brand value grows with the acquisition of fellow influencers, activists and followers who receive through the leader’s acts;

content, context, mentorship and insights that uniquely enrich them.

With the expertise that has contributed to the building of 250,000 lasting, passionate and productive personal brands,

Rick Singer, CEO THE KEY Worldwide, will demonstrate how to self-assess one’s brand potential,

the investment that will be required to become an influencer, and the metrics required

to measure the progress of one’s personal brand.

Influence:Ideas can change the world—but only when coupled

with influence.

Influencers can be CEO’s, industry practitioners, analysts, journalists, academics, enthusiasts and even Mom’s whose passion and knowledge in a particular area of

interest have established them as branded authority figures in their business communities and social networks

where what is said can influence the behavior of those who follow them.

Influence + Clout = Change

It is generally accepted that Word Of Mouth (WOM)and peer recommendation are the most effective forms of marketing. Their

effectiveness is further amplified when the persons (Influencers and Advocates)

talking about a brand have established their expertise and credibility.

How to gain influence

Maintain a Narrow FocusFind A Conversational VoicePublish Meaningful Content

Engage Followers Off Line and OnlineEthical, Forthright Conduct

Maintain a Narrow Focus

A reservoir of knowledge, compiled through experience, connections, study and practice, shared consistently is a powerful credential.

Find A Conversational Voice

“Voice” describes how authors use words to convey imagery and conceptual thoughts

Publish Meaningful Content

Engage Followers Off Line and Online

Attend, participate, enroll, speak, share, act, endorse, correspond and reciprocate

Authentic, informed opinions without the potential of bias from compensation

Ethical, Forthright Conduct

Analytic Metrics: Klout, Buzzmetrics, Peer Index, Kred, PROskore, Traakr, Twylah, Twenty Feet, Sprout Social, Crowd Booster

Platforms: Facebook, Twitter, Blogs, Instagram, Pinterest, Forums, Google+

Quantify

Chaos, innovation, rebellion, revolution and invention are opportunities

for those possessing sufficient influence and passionto lead change and acquire the credentials for having done so.