personal creds presentation
DESCRIPTION
Personal creds used to present myself and case studies of work from the pastTRANSCRIPT
strategy | pr | social media | writingDavid Chow
Seventeen years experience in the TMT sector
• Senior roles at Motorola and Everything Everywhere
• Event organisation for Senior Market Mobile
• Consulted for Launch Group and Hotwire PR
• Contributing Editor for Wired UK
• Editor-in-Chief of What Mobile
• Founder member of Mobile Choice
Companies and big brands I’ve worked with
example editorial
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Words: David ChowPhotography: Bruce Mackie
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w@mob is in a spin with the new MyDevice. Blessed withrevolutionary motion control and mirroring technology, wewonder if this the future we see before us?
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Gyrophone The MyDevice is a quirky new
smartphone that boasts arevolutionary user interface
based on motion control—the screenshifts whether you are holding
the device horizontally orvertically. Plus the ‘book
layout’ menustructure
creates anentirely
newuser
experienceand easier access
to mobile multimediaservices. The phone is
designed and built by MyOrigoin Finland but it’s doubtful that theywill sell the phone directly andprobably sign a deal with a networkto create an own brand phone, likeOrange has done with the SPV.
The phone we tested out was aprototype but it gives you a prettygood indication of what to expectwhen the MyDevice ships at the end
of the month. The standard packagewill comprise of a phone, stereoheadset, PC sync package and a coupleof games. The target price is around£150 to £250 with contract.
Measuring 124x59x23mm andweighing 149g, the MyDevice isgunning for the likes of the SonyEricsson P800 and Nokia 6600. Thestyling is clean and minimalist,combining the Nokia 7650’s classiclines with a flip-free Sony EricssonP800. At both ends of the 320x176pixel colour display there are touchsensitive buttons tipped off by sliversof aluminium. A camera is discretelyplaced at the back. Non slip feet at allfour corners ensure that the phonedoesn’t slide around on your desk.
Squeeze meYou switch on the MyDevice bysqueezing not one, but two buttonslocated either side of the phone and alittle green light appears briefly at thetop of the phone before the touchscreen flickers to life. The standbyscreen is reminiscent of the P800 witha virtual keypad and a strip of iconsabove. The battery and signal metersare tiny though.
Whilst the final specification willdepend on who takes the phone,MyOrigo has provisioned a tri-bandchipset, GPRS, 64Mb RAM, a digitalcamera and MP3 player as standard.There is a SD card slot for extra storageand music files. First release devices
26 My Origo_ Oct 03 9/4/03 4:02 PM Page 3
Portable Power: A is for Apple
The truly mobile office is no longer a pipe dream. We’ve put together three tantalising portable propositions for the mobile connoisseur to build. All parts are interchangeable, but in the spirit of the Airfix model kit tradition - some assembly maybe required...
But I’ve also written about everything from...
Electricity in motion: Tesla Model S
Building on the success of the Tesla Roadster (the electric car that added sex appeal to a market plagued by ugly golf buggies) the Model S is aimed at the more lucrative family market. Unlike its racy sibling, the more sensible Model S seats seven, does 0-60mph in 5.6 seconds and claims a 300-mile range.
£49,900 (base price) teslamotors.com
...and I’ve interviewed a few celebrities in my time!
Strong social media presence• Early adopter of tools such as LinkedIn
with a consistent /davidchow presence across popular social media channels
• Pre Twitter and Facebook, built up an online community of 21,000 users using bulletin board technology at What Mobile
• Effective user of tools such as about.me and Twitter to generate awareness and buzz on projects and events worked on
• Active on the London tech networking scene, e.g. Mobile Monday, UKTJPR, Centurions, OpenSoho, Swedish Beers
comms and events case studies
Case study 1: What Mobile 100th issue party
• Project: 100th issue party
• Compere: 5th Gear’s Tiff Needell
• Theme: Speed/100/Formula 1
• Location: BFI IMAX
• Budget: £35,000
• Guests: 350
Case study 2: Motorola Z8 launch and press tour
• Media interviews and hands-on demos at Mobile World Congress in Barcelona
• Interviews and demonstrations to European press at a product showcase held in London
• Specialist press tour with one-on-one demo and desk drop of review sample
• Coverage: Telegraph, Shiny Media, Phonearena, Mobile News, What Mobile, ZDnet, Mobile Choice, Mobile
“The perfect phone for film fans on the go”Claudine Beaumont, The Telegraph
“Unless you’ve got sticky-outey cheekbones the KickSlide fits
to the shape of your face”Susi Weaser, Shiny Media
Case study 3: Motorola Z10 roundtables
• Held a series of technology roundtables to promote thought leadership on Motorola Z10’s application ecosystem and online content store
• Invited strategic partners from Arc Soft, Paramount, Electronic Arts and NBC Universal to support Z10’s ‘media monster’ marketing credentials
• Used well respected analyst Ben Wood to chair sessions to create talking points and stimulate two-way dialogue with journalists in attendance
• Coverage: WSJ Europe, Mobile News, Pocket Gamer, Mobile Entertainment
Case study 4: Senior Market Mobile conference
• Project: one day conference
• Keynote speaker: Sir Stirling Moss (2010), Gadget Show’s Jon Bentley (2011)
• Location: RIBA
• Delegates: 150
• Coverage: TelecomTV, BBC Click, CCS Insight, MIR, Twitter #seniormarket11
• Comprehensive social media campaign for 2011 - Facebook, Twitter, LinkedIn
Questions or want to get in touch?
Phone: +44 7973 888888
Email: [email protected]
Skype: BobbleHatHQ
Thanks for your time