personal project- daphne cheng

How to create a brochure that can raise awareness on teenage drug abuse?

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Personal Project


Goal: To raise awareness of drug abuse to Hong Kong teenagers by creating a brochure.Areas of Interaction: Health and Social Education

By: Daphne ChengSupervisor: Mr. BlackfordVictoria Shanghai Academy


Table of Contents

Introduction 1IdeaGoal 1Areas of Interaction 1Outline- Clear plan 2

Process 2Investigate- Research

2Investigate- Exploring Area Interaction

3Investigate- Finding Software

3Planning- How I reach my goal

3Planning- Scheduling 4Planning- What kind of product 5

Create- The best way to create my product5

Create- Brochure6

Create- Word Search 6

Conclusion7

Did I achieve my goal?7

Reflecting on Process7

Evaluation on product8

What I learned 9Possible Improvements

9

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Applying the Areas of Interaction10

Bibliography 11Published sources

12Online sources 14Software 14

Appendices15

Word Search16

Survey17

Evaluation survey18

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Introduction

Ideas

To do the personal project successfully, I first need to find a topic which I

was interesting in. I want to focus my topic on something that has global

awareness in the world in nowadays. My goal is to raise awareness of drug

abuse to Hong Kong teenagers by creating a brochure. I chose this goal

because when I was looking at the news and reading the newspaper, I

realized that, teenage drug abuse was a serious problem in Hong Kong.

Much of the news were now talking about the consequences of taking

drugs, but in Hong Kong, this situation doesn’t seem to be improving even

though the government frequently creates advertisements, posters and

commercials to appeal teenage not to take drugs. That would be the reason

why I chose this topic.

Goal

To achieve my goal, I would create a brochure. The brochure needs to be

interesting and attractive so that I can raise awareness easily among

teenagers. I would create my brochure booklet using the brochure

templates in microsoft word of 2007, so that it will be easy to handle. To

see whether I had raised or increased teenagers’ awareness to drug abuse,

I would create a survey for teenagers to fill out, asking them whether they

enjoy reading my brochure, is it interesting and attractive and is it

persuasive enough so that they will they know more about drugs and will

prevent themselves on abusing drugs.

Area of Interaction

My focused Area of Interaction is on Health and Social Education. Health

and Social Education deals with the aspect of develop in daily life and to

develop a healthy living. It is also to know how to care for myself and to

develop independence. It is about educating and preparing a person for a

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healthy life style physically and emotionally. By reading at a brochure, it

can educate a person and help them understand more about a certain topic.

A brochure on teenage drug abuse will increase the understanding of the

reader in drug abusing and the consequences of taking drugs.

Outline- clear plan

To achieve my goal, I have to research the topics that are about teenage

drug abuse and the technique to raise awareness among teenagers. I will

have to research more on drugs and will research about the major concerns

on teenage drug abuse in Hong Kong, the basic information of drugs and

the consequences of drug abusing. I will also have to investigate about the

attitudes and values about teenagers, so that I can create a brochure that

will attract their attention in order for me to raise awareness among them.

The last part that I will have to investigate about was the techniques on how

to create a professional looking brochure, so that I will be able to create a

successful brochure.

Process

Investigate- Research

Investigation stage was the most important part in my whole personal

project. It helped me for my ideas when I was creating my product. I used

a variety of sources for my researches. I started my investigation stage by

finding some primary sources. I firstly went into the internet to search for

some basic information about drug abusing and some basic information

telling me the techniques to create a brochure. After that, I found out that

there are many commercials about preventing drugs nowadays in Hong

Kong, so I started to pay more attention on the advertisements when I was

walking on the street. I took pictures of the posters in bus stops and MTR

stations and the advertisement on the streets which were about drug abuse.

After that, I deepened my research area and included secondary sources in

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my researches. I went to the library to find books about drugs and books

which include any different kind of drug information. After that, I went to

the Narcotic Division in Hong Kong to get some brochures about drugs. In

the same day, I found out that there was an info centre that was donated by

the Hong Kong Jockey Club. I went there and took pictures of the setting of

that info centre and get more information. There were also a lot of case

studies that provided us to learn, there were real cases of recovered drug

abuser that present in their own feeling and presenting the moment in time

when they first got in touch with drugs.

Investigate- Exploring Area of Interaction

In the early stage of my project, I was still unsure which Area of Interaction

I should focus on. My two choices were Community and Service or Health

and Social Education. I wanted to choose an Area of Interactions that can

fully fit and is connected to my personal project topic and goal, so I decided

to choose Health and Social Education as my chosen Areas of Interaction.

Health and Social Education is related to humans’ physical, social and

mental well-being, to help us make good choices about keeping yourself

healthy and happy. By creating a brochure to raise awareness, it means

that in my personal project, I am going to find ways to interact with

teenagers’ mental development or growth.

Investigate- Finding Software

I needed a software program that could create brochures easily and could

easily create a printable version. I found a few brochure makers online and

tried the brochure template in Microsoft word 2007. I tried to use both of

the software to create the basic outline of my brochure. After my

observations, I thought that the templates in Microsoft word 2007 would be

better for me to use to finish my final product. It was because the Microsoft

word templates included all margins for a printable version, so it is easier

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for me since I did not need to spend time on trying and resetting the

margins. Although the designs and functions in the brochure maker were

better, but using Microsoft 2007 is already good enough for me to finish my

product.

Planning- How I will reach my goal

To achieve my goal in my personal project, the most important part for me

to investigate about were the attitudes and values of teenagers. I need to

have clear understanding of the thinking and characteristics of teenagers in

order to create a useful product to achieve my goal. Afterwards, I started to

plan about how I would start my product. There were a few things I have to

concern of. Since brochure is supposed to be design creatively, I would

have to think of some interesting values in my product. In order to achieve

my goal in a more efficient way, I would also need to think of persuasive

language to include in my brochure.

However, people’s awareness on different issues cannot be calculated and

measured. So I decided that the best way to measure this was to create a

survey. The survey would include questions such as whether they think my

brochure is interesting and attractive or not and would the brochure be

persuasive enough to prevent them from taking drugs. By getting the

feedbacks and suggestions from different teenagers from the surveys, it

would help me to improve on things during my project.

Planning- Scheduling

In this stage, we have to plan for our create stage in order give ourselves a

better time management of the process of creating the whole personal

project product. In this stage, I would have to create a timeline and write

down the method of doing the project, so that it is easier for me to follow

and keep myself on time. The planning stage was quite successful of my

product. I tried to follow all my steps and due date according to the

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timeline I’ve created. Although I may miss my own due date sometimes, but

I will try to keep up and finish both missed and current tasks before the

next due date that I set for myself, so that my create stage wouldn’t be

overdue or delayed for a very long time. On the other hand, my planning

stage was not too success because while I was planning, I didn’t bothered

about my own time. While creating my timeline for the personal project, I

didn’t think about the time that I have to spend in my normal school work

and after school activities. In this way, I actually predicted that I have more

time than I actually did.

The planning stage is a very important stage to guide me through my whole

project process. During the research stage, I made a whole plan on what I

have to do before doing research. I decided which kind of information I

have to get first, before doing it. I organize my information by

photocopying books and analyze it in my process journal. I organize my

bibliography in easy-bib, so that I can add or change references easily

afterwards. To do my research, I did them step by step by following my

plan. Therefore I can be able to finish my work easily and efficiently,

because I won’t have spent extra time to go back and redo the things that I

had done wrongly. I found out that organizing information in a process

journal is a very clever way. I attached every piece of information of

researches in my process journal, other than just putting them into a plastic

folder. To organize the information in process journal would make my work

more efficient and tidy, so that I could be easier to find information that I

need when I am creating my product or writing my reflective essay.

Planning- What kind of product

There were a few kinds of products I may choose to create, a poster, a

brochure, a video advertisement, or even a music drama. The easiest task

is to create a poster, but it may not include as much detailed information as

I wanted. To create a video or music drama were also another good option,

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but then, I realized that videos or dramas will not be able to print in

hardcopy. People were only able to see it through a computer in a softcopy.

Therefore it will not be able raise awareness immediately when I hand them

out to teenagers. At last, I chose to create a brochure instead, because I

thought that to create a brochure was the easiest way to raise awareness

among teenagers. Teenagers usually want some new, special and creative

things and they are not willing to read too many words. Therefore I thought

that to create a brochure was the most suitable option for me to raise

awareness amongst teenagers easily because the characteristics of a

brochure fitted my product aim and project goal fully.

Create- The best way to create my product

The best way for me to create my product is to use an online brochure

maker but the most efficient way is to use Microsoft Word 2007. Using the

brochure templates in Microsoft Word 2007 can save me time from

measuring the unit of a right margin of a brochure since there were a lot of

brochure templates on the Microsoft website and we could choose from the

one we like for our project. On the other hand for an online brochure

maker, most of it online was just a trial version and you would need to pay

for more features and even for a brochure template, although brochure

maker included more template designs, but I would not like to pay, so I

chose to use Microsoft Word to create my product instead of using brochure

maker.

Other than software, I still had a few points of concern when I was creating

my brochure. In the research stage of my personal project, I had

researched about the habits and the things teenagers like. I found out that,

most teenagers would like interest things, such as, to include a little game

or comic into the brochure. As there were no reasonable space to create a

comic in my brochure, so I thought that to include a little crossword or word

search in my brochure would be useful to attract more teenagers’ attention.

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Create- brochure

The method of creating a brochure was quite simple. First I chose the

suitable template in the online website of Microsoft word 2007. First, I

would have to download it from the website into my computer. Then, I

typed all different slogan and information that I want it to be appeared in

my brochure in the given text boxes and columns. Then I would add

pictures in a specific given picture box in the template that was for you to

add picture in it. Then the draft of my brochure is simply already finished.

At last, I would just have to add colours and reset the some of the layout, so

that it will look better. I have to hand out surveys and evaluate my final

product from the suggestions given to the interviewers and made

improvements and create a better product.

Create- Word Search

The method of creating a word search was quite simple too. I found a

website program that could create Word Searches. All I had to do is to

enter the words that I picked; the program would create the word search

for me. First, I tried to copy the word search in Microsoft word, after that I

found out that it was hard to adjust the size of it. At last, I think of another

method, I pressed the print screen button on my computer and paste the

picture in a Microsoft word, in this way; I would be able to crop and adjust

the size of my word search easily, so that it could fit in the empty box in my

brochure. After that, the word search would be completed and will be able

play in a clear way in my brochure (see appendix A).

Conclusion

Did I achieve my Goal?

My product helped me to achieve my goal by getting people’s attention to

read my brochure. My brochure design has to be colourful and attractive.

My brochure could not include too many words, if so people may lose

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attention while reading at it and may just throw it away. Then I will not be

able to achieve my goal, as my goal is to raise awareness, and persuade

people to read my brochure before they throw it or put it down from their

hands.

My final product helped me a lot to achieve my goal. To prove that I had

achieved my goal, as I have mentioned before, I created a survey (see

appendix B) for teenagers to fill in. In the survey, I ask them four questions,

the questions were all based on asking them whether the creation and

design of my brochure had raised their awareness. By evaluating the

surveys I handed out (see appendix C), I found out that most of my

classmates and friends said that my product is persuasive enough to raise

awareness among teens. Although some of the feedbacks said that my

brochure design was not colourful enough to get their attention. These

surveys proved that I did achieve my goal.

Reflecting on the Process

The research process of my project was successful. It helped me a lot in my

thinking about my product. Throughout my research process, I have done

research on teenage drug abuse and brochures. I’ve researched on how to

make an attractive and professional looking brochure. For drug abuse, I’ve

researched different types of drugs, the detailed information of each kind of

drugs and the consequences of taking drugs. I had also researched about

the favourite and hobbies of teenagers, so that I will be able to create a

brochure that was attractive and interesting for teens.

Throughout my research process, I have done research on teenage drug

abuse and brochures. For brochures, I’ve research on how to make a

brochure through Microsoft word and how to create a brochure that is

attractive but looks professional. For drug abuse, I‘ve researched different

types of drugs, the detailed information of each kind of drugs and the

consequences of taking drugs. I’d also research on why do teenage first get

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involved with drugs, how casual drug use leads to people’s addiction, some

tips to prevent drug abuse and also a teen survey asking teenagers where

and why are they obtaining drugs. This information may help me

understand why do many teenagers take drugs and gave me many ideas on

how to prevent and persuade them from becoming involving in drugs.

The creation of my product was quite successful. I was able to finish and

get my product done on time. During the create stage, I found out that, to

use the software, “My Brochure Maker” is too hard for me and was not

reasonable to download it online. Therefore I decided to use Microsoft

word at last. While using Microsoft, I applied the templates for making a

brochure in the word document, so that I will not have to waste time on

measuring the margins and lines of the brochure for a printable version.

Evaluation on product

If I had to rate my product, I would think that it is average. It was because

my final product was turned out not to be what I thought it would be. It was

not in the best quality and the printing and colouring of it were not perfect.

It was because that I didn’t use any professional software to create my

product, so the margins of the templates were still not perfect. Also I

thought that my product were not in best quality because my brochure

didn’t seem too professional. At first, I thought of using art paper1 to create

my product. I didn’t use any art paper for my final product at last because

it was difficult to find in normal stationary shops and I had too little time to

search for it, therefore I used normal A4 paper at last.

What I learned

From investigation of the creation stage of my personal project, I learned

mostly about organization and planning. From the very beginning of this

project, we had to plan every step in detail, if not, we were not going to

1 Art paper were usually glossy or matt, it was usually used for brochures ot magazine covers and were usually used for high quality printing.

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finish our project in time and in an organized way. After I evaluated my

own progress, I found that my process was always off date, because I didn’t

push myself to get most of the research and plan done before hand, so I

always fall off schedule. I also learned about different life aspects. As

Health and Social was my chosen Areas of Interaction, I learned about how

to socialize and interact with people with different perspectives.

I also learned about using different kind of technology and software. I

understood how useful it could be. Computer technology helped me

through my whole create process of my product. The most important thing

was, I learned one new function in Microsoft Word 2007, finding templates

online that would make our lives easier to create a printable version of

different things.

Possible Improvements

If I could redo this project, I think the main thing I would improve will be to

keep on schedule. Since this was a long term project, I always thought that

I still have a lot of time to get things done, but when the project is about

due, I still found myself way behind and fall off schedule. I would improve

my planning stage in my personal project so that I could get even more

organize during the whole working process of my personal project. Also, in

the design of my product, I could add more pictures and include more

slogan to replace long wordings, I am sure that this could make me have

improvements in achieving my goal.

Applying the Areas of interaction

The Area of Interaction I chose was appropriate. The Area of Interaction of

my personal project is Health and Social Education. Health and Social

Education is about to care for myself and to develop independence. Also,

Health and Social Education is related to humans’ physical, social and

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mental well-being, to help us make good choices about keeping yourself

Healthy and happy. Basing on the guiding question and the goal of my

personal project, this AOI fits my project most. As drug abusing is a matter

related to health, and once I am raising awareness of it, it’s a matter of

being social. That is why I think that my AOI choice was appropriate.

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Bibliography

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Published source

Brochures

無毒家教有妙法. Hong Kong: Action Commitee Against Narcotics, 2009. Print.

不可一. 不可再. Hong Kong: Action Commitee Against Narcotics, 2009. Print.

Cannabis is no fun at all. Hong Kong: Action Commitee Against Narcotics,

2009. Print.

Drug abuse is dangerous. Hong Kong: Action Commitee Against Narcotics,

2009. Print.

Chapter of Books

Bellenir, Karen. "Chapter 2- Teenagers and Drugs." Drug Informaton for

Teens. United States: Omnigraphics, 2002. 11-16. Print.

Bellenir, Karen. "Chapter 3- Oops: How Casual Drug Use Leads To

Addiction." Drug Information for Teens. United States: Omnigraphics,

2002. 17-23. Print.

Bellenir, Karen . "Chapter 5- Preventing Drug Abuse." Drug Information for

Teens. United States: Omnigraphics, 2002. 39-48. Print.

Bellenir, Karen. "Chapter 48- Teen Survey." Drug Information for Teens.

United States: Omnigraphics, 2002. 359-362. Print.

Hicks, John. "Signs that someone you know may be abusing alcohal or

drugs." Drug Addiction "No way I am addict" United States, 1997. 82-

82. Print.

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Books

Adkins, Val. Creating Brochures and Booklets. 1st ed. Mexico: North Light

Books, 1994. Print.

Bellenir, Karen. Drug Information for Teens. 1st ed. United States:

Omnigraphics, 2002. Print.

Company Brochure Collection. Tokyo: P.I.E Books, 1994. Print.

Fields, Richard. Drugs in Perspective. United States: Brown and

Benchmark, 1992. Print.

Iversen, Leslie. Drugs- A very short introduction. New York: Oxford, 2001.

Print.

Mehling, Randi. Hallucinogens. New York: Chelsea House, 2003. Print.

Naik, Anita. Drugs. London: Hodder Children's Books, 1997. Print.

Foster, Olive M. Designer Drugs. New York: Chelsea House, 2004. Print.

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Schroeder, Brock E. Ecstasy. United States: Chelsea House, 2004. Print.

"Signs that someone you know may be abusing alcohol or drugs." Print.

Online source

Websites

Duermyer, Randy. Brochures - 5 Tips for a Great Brochure. Web. 21 July

2009. <http://homebusiness.about.com/od/m

arketingadvertising/a/brochure_tips.htm>.

Daffron, Susan C. Use Word to Create a Tri-Fold Brochure. Web. 22 Sept.

2009. <http://www.computorcompanion.com/LPMArticle.asp?

ID=143>.

"How to Create a Brochure in Microsoft Word 2007." WikiHow. Web. 22 July

2009. <http://www.wikihow.com/Create-a-Brochure-in-Microsoft-

Word-2007>.

Softwares

Word Search Maker. TeAchnology Word Search Maker. TeAchnology. Web.

18 Dec. 2009.

<http://www.teach-nology.com/web_tools/word_search/>.

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Appendices

Appendix A

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Sample of word search

Name ____________________ Date _____________________

Consequences of drugs

P I N R L R T E D I R G I U T E I T N N A A Y T HP N T S A E A E E R I T U L C I A T I R R D R I IG G N E H E A A D U U U T E R R N I H A R G E TL I U P N P I S Y L B G R B I I Y X L A H R I IT N R I N P E R H R U L S A T H G E N A R I E II A A P G R R A A R E G P N G R A T A A R N R Y RT G L L E S S S S G R E R S A Y N A N E L E R A NL N S N E O G P Y E A P E H N S L X A I R E I R UE R R L N U S P I X R A T T I L I I E S S R I E CI R H S G T E X E C G E E T P E I B U T S I R Y CR Y A G I N E Y C L I U S T R R G L S D Y R R PD A G C R A A I L A I I R Y N L E E I S R E Y A EE I L S G T I T N E S S E P I A N B I G A H I IH E R S N E H T S R T R R N T E R T P L I O A G IA R D R A A I A T U I U T N S S C L E S N R I R AY T G U I S N L R R C E A S P I T N E A S E G E GR C E C S T L L C S B U T S D I Y Y R E I L O A AL P T E A N A N H I I S N X T T T A A P Y R T I TR A I H S B E B E B N P R T I E P I N I B S T S NN P S I P I I S I T C A L H A R T I A T S E R X RI A I Y L G N A N L N N P S L E A R T E R N S S RN E I A S I B I G Y I R T L X D I A N S A I T N IS A A P H N A Y N I E T L T E S R L P R A N G H II P N X D A Y C Y I N N Y X A P A E T A N A R A RL S I T P R N I T R T E E B E P N R C I R L Y S X

drugs Restleness Irritability lethargy

panic paranoia high anxiety

Appendix B

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Survey on teens

I am Daphne Cheng from S4Peace studying in Victoria Shanghai Academy. I am doing a project on teenage drug abuse. My goal of the project is to design and create a brochure to raise awareness of teenage drug abuse in Hong Kong nowadays. I would like to know more about how do teenage think about my brochure in order to help me improve my product. There are a few questions I want you to answer to complete my survey. Thanks

Name:______________Age group: 6-12/ 13-18/ 19-29/ 30-39/ 40-49/ 50 or above

1. Do you think that my product is attractive enough to get teenager’s attention to read?

Yes No

Reason:_______________________________________________________________________

2. Do you think that my product is persuasive enough to raise awareness mostly among teens on drug abuse?

Yes No

Reason:_______________________________________________________________________

3. Do you think that the word choices I use to create my product are suitable for teenagers?

Yes No

Reason:_______________________________________________________________________

4. What do you think I can improve in my product in overall?

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__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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Appendix C

Survey feedbacks

Age group: 6-12/ 13-18/ 19-29/ 30-39/ 40-49/ 50 or above


Yes No

Reason: I think that as your product is quite beautiful and colourful , it will attack teens to read it immediately.

6. Do you think that my product is persuasive enough to raise awareness mostly among teens on drug abuse?

Yes No

Reason: I think when teens read your product; they will reflect and think more about it.

7. Do you think that the word choices I use to create my product are suitable for teenagers?

Yes No

Reason: I think your word choice can attack the teens a lot and teens will want to read at it .

8. What do you think I can improve in my product in overall?

I think your product is quite good already, maybe adding some more picture on that second page will be better.

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Yes No

Reason: Include pictures and special font type

10.Do you think that my product is persuasive enough to raise awareness mostly among teens on drug abuse?

Yes No

Reason: Because it has targeted the perspective of teenager.

11.Do you think that the word choices I use to create my product are suitable for teenagers?

Yes No

Reason: straight forward and easy to understand

12.What do you think I can improve in my product in overall?

Maybe you can add in case studies.

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13.Do you think that my product is attractive enough to get teenager’s attention to read?

Yes No

Reason: Many info and also the pictures are colorful .


Yes No

Reason: Yes , but u can highlight more ab ou t the consequences .


Yes No

Reason: Appropriate


Y ou can have some more pictures

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Yes No

Reason: It is so colourful!


Yes No

Reason: The consequences are very clear


Yes No

Reason: They are all very easy to understand


Overall, I think it is very good. There are no spaces to improve

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Yes No

Reason: Because you ’ ve shown the information and it ’ s colourful enough to attract teens in reading it.


Yes No

Reason: Show clear understandings and it ’ s informative. ______________________________________________________________________


Yes No

Reason:_______________________________________________________________________


M aybe you can show more photos, so that that booklet won ’ t be too boring.

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personal project- daphne cheng

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