Personal Training 2.0

Personal Training in 2016The personal training industry hasn’t changed in 80 years

It is an industry bound by geography, strict schedules and corporate gyms

The health epidemic continues to grow in America, and while personal training is proven to be the most effective solution, less than 3% of Americans actually use it

In a world where technology overturns entire industries, personal training remains unchanged

Problem

The economics of personal training force trainers to price themselves out of most people’s price range

Personal training is too expensive

A technology platform for the online fitness coaching industry

Trainers: exponentially increase income by providing a more cost effective service

Clients: get an online fitness coach for 80% less than a traditional personal trainer

Solution

A real personal trainer that works with you via email and text

You tell them your goals, they create a plan (exercise and diet) to help you reach those goals

They check in multiple times a week and coach you along the way to keep you motivated and accountable

What is Online Fitness Coaching?

Online Coaching Before DojoOnline coaching already exists, but it’s being done with a bunch of fragmented tools

- Difficult to scale - Bad user experience

Dojo: For Trainers

A platform for trainers to manage online coaching clients and scale their business

- Client Profiles - Messaging - Plan Builders - Auto Billing - And More

Dojo: For ClientsA streamlined app for users to view and track their exercise and diet plans, and communicate directly with their coach as they monitor their progress

“OnStar of Fitness”

- Wearable connectivity - Social platform to share & compete

+

Team

TJ Palazzari Nate Watkin- B . S . f r o m W . P. C a r e y S c h o o l o f

B u s i n e s s , A . S . U .

- 1 0 y e a r s c o m b i n e d O p e r a t i o n s

M a n a g e m e n t / S a l e s e x p e r i e n c e

- T e c h n i c a l C o - F o u n d e r

- F o u n d e d 1 s t c o m p a n y a t 1 9 , b u i l t t o

o v e r $ 1 M i n r e v e n u e

- 8 Y e a r s S t a r t - U p e x p e r i e n c e

- F o u n d e r / P r e s i d e n t o f C o l l e g i a t e

E n t r e p r e n e u r s h i p O r g a n i z a t i o n , C S U

Market Potential

Tried to start an exercise routine and failed

Serviceable Market (U.S. 2015): Benchmark Market (U.S. 2015):

Worked with a personal trainer

We project we can grow this market by 4% over the next 3 years by expanding the online coaching industry

Market Share (U.S. 2019)

+4%8M People

Target MarketTargeting people experiencing an “inciting incident”

A new mother who wants to

get her body back

A recently divorced man going back on the dating scene

A smoker trying to quit and adopt

healthy habits

Business Model

320,000 $240x $76.8M=

Average LTV Training Fees & Product Sales

Clients 4% Market Growth

Revenue 2017-2019

Marketplace: The client pays the trainer a monthly fee; we take a 20% commission on each payment

Product Re-Selling: We make additional revenue from trainer recommendations (supplements, vitamins, etc.)

Competition

OnlineOffline

Low Human Interaction

High Human Interaction

Personal Trainers

Competitive AdvantagesEmerging Market: No company has achieved significant market share in the online coaching industry

Marketplace: We are building the first true fitness coaching marketplace that enables client-trainer social connection

Platform Economics: A scalable platform that allows expansion into other fitness markets such as wearable tech or connected gyms

High Retention: We use a Salesforce model to prevent leakage

Milestones & Traction

50 trainers signed up with over 1,000 clients

Product V1 fully designed

Extensive product testing and validation completed

Product V1 50% developed

Seeking 500k to complete development and scale

Dojo Fitness, Inc. Santa Monica, CA

For further information please contact: Nate Watkin / Co-Founder nate@dojofitness.io (310) 488-2628