personal vehicle diagnostic interpreter
DESCRIPTION
Personal Vehicle Diagnostic Interpreter. Automobile Repair Complaints. # 1 Automobile dealers - new and used # 3 Auto repair shops # 9 Automobile dealers - used only These three total 34,316 complaints for 1998. Better Business Bureau http://216.46.241.4/advertising/alerts/20000201.asp. - PowerPoint PPT PresentationTRANSCRIPT
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PVDI personal vehicle diagnostic interpreter
Personal Vehicle Diagnostic Interpreter
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PVDI personal vehicle diagnostic interpreter
Automobile Repair Complaints
• # 1 Automobile dealers - new and used• # 3 Auto repair shops• # 9 Automobile dealers - used only
These three total 34,316 complaints for 1998.
Better Business Bureau http://216.46.241.4/advertising/alerts/20000201.asp
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PVDI personal vehicle diagnostic interpreter
Auto Repair Fraud
• Charging for repairs that were never done• Replacing brand new parts• Replacing more parts than necessary• Some stores implicated : Sears, Midas, Montgomery Ward, K-Mart Auto Center,
Goodyear*
• Estimated $5 billion annual cost**
* www.carinfo.com/repair2.html** California Department of Consumer Affairs, October 27, 1999
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PVDI personal vehicle diagnostic interpreter
Project Team
• Mike Raines– Project Manager
• Stephanie Crumb– Software Engineer,
Secretary
• Han Yi– Hardware Analyst
• El Hammouchi M. Hicham– Hardware Analyst
• Jen Daniels– Webmaster,
Graphic Designer, Project Coordinator
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PVDI personal vehicle diagnostic interpreter
Pros
• Easy to install and operate• Reduce anxiety, stress, and inconvenience• Increase personal safety• Reduce mistaken &/or fraudulent repairs • Save money on some motor vehicle repairs • Aid auto parts retail salespersons• Make a nice profit for the project team and
investors
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PVDI personal vehicle diagnostic interpreter
About the PVDIWhat’s up with that pesky
yellow light?
Helpful to auto parts stores
Easy to use
demo!PVDI is a handheld diagnostic tool made for regular everyday folks
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PVDI personal vehicle diagnostic interpreter
Cons
• User may misinterpret the messages
• User may replace wrong parts• Another theft opportunity• Doesn’t work on cars made before
1995
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PVDI personal vehicle diagnostic interpreter
Scope
• Only post 1995 cars• Supports OBD II protocol only• Not a mechanics substitute • Not a common sense substitute• Not supercede owners manual
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PVDI personal vehicle diagnostic interpreter
Risks
• Competition beats us to the market• Hardware cost more than initially
thought • Lack of demand• Cost too much, consumers won’t
want it • Contractor/supplier delays• New codes for cars added
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PVDI personal vehicle diagnostic interpreter
Budget
Contractor development staff:
• 2 Programmers - $4K/month each - $48K*
• 1 Electrical Engineer - $4K/month - $24K*
• 1 mechanic - $2K/month - $4K• Technical writer - $43K**
* Belfore, Dr. Lee A. Personal interview. 09 October 2000.
** www.technicalwriter.computerjobs.com
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PVDI personal vehicle diagnostic interpreter
Budget (cont’d)Consulting staff:
• 1 senior marketing consultant & advertising - $200K*
• Tech Support - $25K per person/year**
• 1-800 Number - $1,800 Month (10 cents a min, open 8am-6pm)
• Lawyer $18K part-time* Sergio Diehl. EDO corp. Marketing manager. Personal interview. 12 October 2000. Sharon Villines. Medical Marketing Inc. Personal interview. 11 October 2000.** Raj Mayur. Tech support at Gateway. 14 October 2000.† AT&T customer service representative. Phone interview. 3 October 2000.
Sprint Sales Representative. Phone Interview. 3 October 2000.
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PVDI personal vehicle diagnostic interpreter
Hardware Budget
• OBD-2 cable/connector - $40*
• Special-purpose processor - $10**
• LCD device - $45 †
• RS232 interface - $65‡
• Additional memory - $8/4 megs †
* www2.ari.net/avt-inc** Belfore, Dr Lee A. Personal interview. 09 October 2000† www.jameco.com‡ http://www.bb-europe.com/sercardchart.asp
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PVDI personal vehicle diagnostic interpreter
Development Budget
• 5 Personal computers - $6K*
• 1 AVT-716 multiple interface RST32 development tool - $1680**
* CompUSA service representative. Personal interview. 14 October 2000** www2.ari.net/avt-inc
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PVDI personal vehicle diagnostic interpreter
Marketing Info
• Large chain auto parts retailers• Later, car manufacturers• Break even @ 55 per state • 130 million passenger vehicles in
the states*• Release date 18 months after 1st
prototype• www.bts.gov/ntda/nts/NTS99/data/Chapter1/1-9.html
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PVDI personal vehicle diagnostic interpreter
• Addresses societal problems• Offers solutions to reduce these
problems• Can be built• Can be profitable• Should be built
Conclusion