personalized jeans
TRANSCRIPT
DESCRIPTION
Our idea is to design and personalize jeans, that would be old and no longer fashionable. We will stick pieces of cloth, buttons and other original things to personalize jeans.
TARGET AUDIENCE
This idea is intended for adolescents and young adults, but older adults may like these jeans too. Young Children might be interested too.
SALES
• We would make the jeans at our home so we avoid unnecessary costs.
• We will try selling the jeans at school activities and local events.
COST ANALYSISFixed Costs:
Per Jeans Variable Costs:
Per Jeans
NONE € 0 Materials: € 1.75
Jeans: € 8.75Total: € 0 Total: € 10.50
Sold at: € 12PROFIT: €
1.50/Jeans
SWOT-ANALYSIS
• Other brand-named jeans
might sell more than ours jeans
• Could become very
popular• Ideal for
recycling old jeans
•No Experience in making
personalized jeans
• Good Target Audience
• No rent payed• Very cheap next to other brand-named
jeansStrenghts Weaknesse
s
ThreatsOpportunities
LOCAL COMPETITION
• Popular Outlets E.X.: Marks and Spencers, Debenhams, Bhs, Terranova,New Look, etc…