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Personas

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Personas

Experienced Sourcing Leader They manage the sourcing team and channels. They may also source and vet appropriate candidates for executive-level positions, leadership roles, and other high priority roles. They generally look after the sourcing function and report to a VP of TA.

Sourcer They find the right talent that aligns with each role and are responsible to find candidates. They source, screen, and deliver candidates to either hiring managers or recruiters. They build networks of active and passive candidate pools and think about pipelines.

Talent Operations They manage the TA Tech stack, the underlying data, reporting and the integrations with other HR systems. They ensure a positive, unified “internal customer” experience that yields to compliance guidelines and internal policies. Will often have near final say on purchases - especially those with integrations to other people-related platforms.

Day-to-Day Recruiter They do the day-to-day activities required to shepard candidate through the hiring process while managing the internal workflows and communications. Many times, these are “full lifecycle” people that need to fill the funnel and source for new candidates.

TA Leader They oversee the sourcing and marketing/brand and ops teams. They analyze sourcing and lead channels to optimize for efficiency. Their goal is to ensure all hiring and special initiatives (diversity, campus, etc) goals are hit while maintain a budget and keeping up appearances within the lines of business.

NAME: Kelly Cartwright

TITLE: Head of Talent Acquisition Technology Strategy

COMPANY: Amazon

ROLE IN BUYING PROCESS: Decision-maker

PERSONA 1: Talent Acquisition Lead

WHAT SHE CARES ABOUT

Hiring the strongest, most relevant candidates

Number of hires Efficiency Productivity Diversity

WHY SHE CARES

Best-match candidates are most likely to be successful.

Kelly has to achieve up to 100% YoY growth by ensuring 10,000 hires a year.

Speed is critical to Kelly. She has to deliver more than 800 hires each month while her team is strapped for time trying to find and qualify hundreds of candidates for each job req. She wants to be nimble so she can stay ahead of her competition.

Kelly wants to achieve high productivity across her team and prefers solutions that can scale quickly and easily.

One of Kelly’s strategic initiatives is achieving a diverse workplace.

HOW WE HELP HER

Hiretual’s AI-powered engine is able to source for the strongest, most relevant candidates from 45+ platforms. Hiretual’s Machine Learning algorithms and advanced search filters help Kelly meet different demands. Hiretual will match best-fit candidates to open projects.

Hiretual ensures that she has enough qualified candidates to achieve her hiring objectives. Hiretual sources and screens 700M+ profiles from 40+ platforms and helps Kelly narrow down her searches.

Hiretual enables recruiters and sourcers on Kelly’s team to quickly fill multiple job reqs with best-fit candidates, significantly reducing time-to-hire. Hiretual can screen over 200,000 candidates in just a few seconds.

Hiretual’s intuitive, user-friendly interface sitting on top a robust AI-powered infrastructure empowers every recruiter and sourcer on Kelly’s team to perform like a master, regardless of skill level.

Hiretual’s diversity filter helps Kelly’s team hone in on women, veterans, and people of color. Hiretual’s search engine is agnostic to gender, race and ethnicity and determines fit based on experience, skills, location, etc.

NAME: Brandon Patillo

TITLE: Technology Analyst

COMPANY: Nike

ROLE IN BUYING PROCESS: Influencer/participant/technical buyer

PERSONA 2: TA tools person

WHAT HE CARES ABOUT

Achieving high ROI on tool spend

Integrating the entire recruiting tool stack

Ensuring information security and compliance

Scalability

WHY HE CARES Brandon is accountable for ensuring that the tools he chooses for his recruiting stack are adopted and utilized effectively.

Brandon wants data fluidity across his tool stack.

With a market cap of over $100B and more than 73,000 employees across the world, Nike has to adhere to stringent infosec and compliance standards.

Nike requires enterprise-grade solutions with a scalable infrastructure.

HOW WE HELP HIM Hiretual helps Brandon simplify his tool stack yet get better results overall. Our first-class customer support smooths out any kinks in adoption and utilization. Hiretual’s Reports page provides transparent data on Brandon’s projects, team, pipeline, and talent pool performance.

Hiretual syncs with Brandon’s ATS and CRM systems to give managers and users a single source of truth for tracking metrics and performance.

Hiretual is GDPR compliant, CCPA compliant, SOC 2 Type I and II certified, and EU-US Privacy Shield Framework certified. Hiretual also isolates data for each customer domain. We have enterprise-grade security with testing done through Leviathan Security Group (Google-designated).

Hiretual has a robust infrastructure with scalable server clusters and distribution. Hiretual offers Collaborator seats for Hiring Managers to contribute to the hiring process.

NAME: Holly Butler

TITLE: Principal Talent Discovery Partner

COMPANY: Genentech

ROLE IN BUYING PROCESS: User/influencer

PERSONA 3: User (recruiter/sourcer)

WHAT SHE CARES ABOUT

Finding enough qualified candidates

Delivering candidates interested in the job

Efficiency Ease of use

WHY SHE CARES

Holly needs to find enough qualified candidates to meet her hiring objectives.

Not only is it important for a candidate’s profile to match the hiring manager’s requirements, but they also need to be interested in the job to boost their chances of success in the interview process.

Every day, Holly has dozens of job reqs from multiple hiring managers that she needs to source candidates for. She wants to reduce time-to-hire, which means she needs to be very nimble in finding, qualifying and delivering candidates to hiring managers.

Holly doesn’t want additional steps in her process or clunky tools that have steep learning curves.

HOW WE HELP HER

Hiretual’s AI-powered search across the open web and internal databases, coupled with our Machine Learning algorithms to fine-tune and enhance search results, ensures that Holly has enough qualified candidates in her pipeline.

With AI sourcing and contextual search capabilities, Hiretual helps Holly engage and nurture with the best-fit candidates for a role. Hiretual uncovers contact information with an 80% success rate and 94% accuracy to make it easy for Holly to set up personalized email outreach campaigns, improve the candidate experience and build interest for the position.

Hiretual enables recruiters and sourcers on Holly’s team to quickly fill multiple job reqs with best-fit candidates, significantly reducing time-to-hire. Hiretual can screen over 200,000 candidates in just a few seconds. Hiretual also saves her time in finding candidates’ contact information by pulling this data from the open web.

Hiretual blends into Holly’s existing workflow and has a user-friendly interface that takes as little as a week to get up to speed on.

NAME: Todd Baer

TITLE: Executive Recruiter

COMPANY: Todd Baer Associates

ROLE IN BUYING PROCESS: User/decision-maker

PERSONA 4: Agency recruiter

WHAT HE CARES ABOUT

Finding enough qualified candidates

Delivering candidates interested in the job

Efficiency Driving more revenue

WHY HE CARES

Todd needs to find enough qualified candidates to meet his hiring objectives.

Not only is it important for a candidate’s profile to match the hiring manager’s requirements, but they also need to be interested in the job to boost their chances of success in the interview process.

On any given day, Todd has dozens of job reqs from multiple clients that he needs to source candidates for. He wants to reduce time-to-hire; that means he needs to be very nimble in finding, qualifying and delivering candidates to hiring managers.

Todd wants to make more placements so he can make more money.

HOW WE HELP HIM

Hiretual’s AI-powered search across the open web and internal databases, coupled with our Machine Learning algorithms to fine-tune and enhance search results, ensures that Todd has enough qualified candidates in her pipeline.

With AI sourcing and contextual search capabilities, Hiretual helps Holly engage and nurture with the best-fit candidates for a role. Hiretual uncovers contact information with an 80% success rate and 94% accuracy to make it easy for Todd to set up personalized email outreach campaigns, improve the candidate experience and build interest for the position.

Hiretual enables recruiters and sourcers on Todd’s team to quickly fill multiple job reqs with best-fit candidates, significantly reducing time-to-hire. Hiretual can screen over 200,000 candidates in just a few seconds.

Hiretual helps Todd reduce time-to-hire by being more effective at sourcing and screening qualified candidates, which reduces the cost-per-hire.