PERSPECTIVE management consulting (PMC) consult@perspective.net.in

PERSPECTIVEIT GTM

Overview of our Go To Market Services forTechnology Companies

© Perspective. All rights reserved

About Us: PMC is a Management Consulting firm guiding companies on building

revenue through IT; operational for 2 years. Our 20+ year client connects span over

100+ Chairmen & CXO’s from India from sectors such as BFSI (All Top 20 Banks like

ICICI, SBI, HDFC + 150 BFSI Cos), Mfg (L&T, Mahindra), Telco (Reliance, Tata)

IT GTM: This is our Go To Market Services for E-Com & IT Companies wanting to

rapidly establish their presence & growth in India & Global Operations. We work well in

complementing your existing Country Operations as well. Overseas markets covered

so far include Indonesia, Philippines. We provide market research as well

IT Consulting: This is our other business in which we provide IT Consulting Services

such as RFP Preparation & Evaluation, Contract Reviews, Revenue models from IT, E-

Commerce Setup, Digital Marketing etc. for CXO clients across industries

Complementary: IT GTM & IT Consulting complement each other as we make the

Buyers (CXO’s) understand the sellers (IT Cos.) better & vice versa

Organization Experience: Track record of generating multi-million dollar revenue YoY

for large global IT Cos like Infosys, Microsoft & HCL

Digital Marketing: We also provide consulting in various stages of Digital Marketing

including Presence, Digital Strategy, Digital Marketing, E-Commerce etc.

New Age GTM & IT Consulting

Unotech: Complete GTM Engagement for India Region (Products: Doc Mgmt System,

IAM, Workflow, Middleware).. 6 month assignment (Jan-June 2015)

IBM, Sify: Marketing related activities

Cetrix (HQ Malta Europe): The world’s only Enterprise Tablet Manufacturer

A Global US/EU Leader in Card Management Systems which manages Debit/

Prepaid Cards (Through Evalueserve, India’s Top KPO) [Markets: India, Indonesia]

A Global US/ EU Leader in Fraud Detection (Through Evalueserve, India’s Top KPO)

[Markets: India, Philippines]

E-Com Clients: www.artbugs.in – India’s window to the world of Art. Multiple

objectives were delivered for the company including complete company business plan,

product strategy, Web Development, Logistics Tie Up, Payment Gateway, Legal setup

as LLP, & bringing the first Angel Investor on board. Other client: loanyantra, united

healthcare

Client References: IT GTM

The above demonstrates that most of our engagements are unique with different deliverables depending on our IT Client requirements; hence we will custom build our Deliverables for you – depending on YOUR business goals. Even the two projects from Evalueserve had different end objectives

Given below are some of our GTM Services. We can offer a part or all these services as complete India GTM Partner – depending on your needs

• Market Understanding: Depending on your type of product or service & the Client Sectors you serve; we provide you with a detailed overview of India’s Business Environment; Client Sector Analysis (Enterprise, SMB, Consumer); detailed information on your competitors’ presence, strength & weaknesses etc.

• Business Strategy: Having clocked multi-million dollar revenues for some of the largest IT companies in the world (Infosys, Microsoft, HCL); we will completely draw up or complement your existing Business Plan covering Market Overview, Product/ Services to pitch, Client Sectors, Competitors, Alliance Plan, Marketing, Sales Operations etc.

• Startup Experience & Expertise: We have the experience in guiding Indian & Global Startups/ Smaller IT Companies. References mentioned above

• Client Base: Our client prospect base comprises over 2000 contacts from 800 companies in India spanning Enterprise & SMB. We will initially work on a subset of 20-100 mutually identified accounts from these & build from there. We can also setup your E-Com business

• Quicker Go To Market: We provide a much quicker Go To Market in terms of establishing client connections, initiating pilot projects, building alliances (e.g. SI’s like Wipro, HCL + 8 other large SI’s) & quickly getting revenue for your India operation within 3-6 months itself; this will complement your India Ops

• Cost Effective: Our projects run for 3-12 months and we can deliver higher value to your India Business Plan at less than half the cost of setting up your own Operations

Benefits of our GTM Services

• CXO Connects: Our 500+ connects with Chairmen & CXO’s ensures that you gain early entry into an account and have an established relationship lever as we know many of our client executives for over 15 years; your Sales Personnel – however brilliant may not have these strong connects which we have taken years to build; and in India this is a key success criteria

• Industry Solutions: Our IT Solutions for Verticals span Industries such as BFSI (Core Banking, Internet Banking, Mobile Banking, Payments, Card Systems, Collections), Telco, Retail, Manufacturing (ERP, Supply Chain), Horizontal Solutions (Analytics, CRM, Info-Security, Collaboration), Emerging Technologies (E-Commerce, Mobile, Cloud, Digital Branches) – hence we know how your solution will complement the existing IT Environment for these industries. In many GTM cases we have been successful without prior experience of selling these solutions because we understand the target client segments well and are very good at positioning. Also we are uniquely positioned as an IT Consultant offering GTM Services – hence with experience of working on the Buyer (IT Consultant) & Seller (IT Vendor) side for the IT Industry

• Country Management Experience: The undersigned has been previously Country Manager Pivotal CRM which is the #1 CRM in Indian BFSI with clients like Axis Bank, Federal Bank & 4 Major Insurers; hence we will have the experience to drive a country’s operations fully

• Deliverable: As a final deliverable we will be giving you a qualified pipeline, early deals & make your brand recognizable with large companies in the fastest growing tech market in the world

Benefits of our GTM Services

Unotech Software a niche Open Source Systems Integrator with 50 Employees & key clients like

BSE, Mahindra Finance. We did a 6 month engagement for them (Jan-June 2015). They had two

objectives: Setup their Enterprise Sales & Marketing Process & Team. Get connected to top CXO’s

Benefits

Setup their entire India Business Plan & Sales Plan with a revenue goals of twice that of the

previous financial year. Setup Inside Sales (Tele-calling) Team & Process

Helped them achieve the first quarter target (AMJ15)

We setup the globally recognized SPANCO Selling Process for them and setup their weekly

Pipeline Review format

Fully trained the existing sales team in the art of Enterprise Sales & greatly enhanced their

verbal & written communication skills

Introduced them to the Who’s Who of India Inc. including CIO’s of several large companies

Brought them their first wins in Enterprise accounts like Axis Bank (multiple projects),

Indusind Bank (Multiple projects). Note our contractual role is not tied to numbers

Improved collection process; improved collections & hence cash flow by refining Project

Delivery milestones

GTM Reference 1 – Unotech Software

PMC has been contracted by Cetrix (HQ: Malta, Europe) for the full range of our India GTM

Services. We are their Marketing Partner & India Distributor. Cetrix manufactures high quality &

cost effective Tablets, Smartphones & POS for the Enterprise Segment – It is the only Mobile

Vendor focused on the Enterprise; hence offers several unique advantages to the buyer

Benefits

Cetrix Engagement is for 6 months starting 01st Sept 2014. PMC Scope includes full range of

our services including Market Understanding, Business Strategy, Client Engagement, Alliance

Buildup, Pipeline Buildup

Initially we completed Market Understanding, Business Strategy including preparing

competitive matrix for an unknown brand like Cetrix against global consumer mobile giants

like Apple, Samsung & Lenovo. Initial proposals are from us & will be handed over to the SI’s

for contracting as the cases move forward

We have started engaging with our Top Connections in the BFSI Sector – over 10 companies

(mostly large banks) have been contacted. Out of these already 2 clients have confirmed to

us on further evaluation and we will be initiating pilots soon. The pipeline value is 15,000

Devices x $170/Device = $2.5 Million of qualified pipeline (Buy Decision: 6-9 Months)

The total addressable market in India covers the Industries of BFSI, Telco, Retail,

Manufacturing, Hospitality and is estimated at 1 Million devices (Market size $170 Million)

GTM Reference 2 – Cetrix Enterprise Tablets

PMC was contracted by Evalueserve which is one of India’s Top KPO’s; for one of their clients.

This Client is a US/EU Leader of Web Fraud Detection Systems which protect Internet Banking

Systems. The WFD Vendor wanted to understand the existing WFD market in India before taking a

decision to establish their India Operations; this project was entrusted to PMC by EVS

Benefits (Public aspect of the study is here to demonstrate the value we deliver)

Detailed Overview of the Top 20 Banks in India and the existing 2FA Vendors present there

(7 2FA Vendors in India). Hence incumbent 2FA Vendor is key competitor who can upsell a

WFD to the same account (As some 2FA Vendors also offer WFD)

Market Potential given per bank and across banks based on no of users; which translates to

revenue potential. Hence 30 Million Net Banking Users in India x 4$ Per User gives Size as

$120 Million India Market

Detailed analysis of WFD vendors (competitors) already present in India and their strengths &

weaknesses. We also identified globally strong vendors with weak presence in India. The key

point is “the strong India competitors” we identified have the key credential of multiple

banking references here

Strategic insights into what will drive WFD e.g. RBI (India Banking Regulator) Guidelines.

GTM Strategy covering the Alliances to tie up with, broad marketing plan, operational

guidelines for setup. Clear information for WFD Vendor to take up decisions regarding setup

of India Operations. Markets covered: India, Philippines

GTM Reference 3 – Web Fraud Detection

This Evalueserve Client is a US/EU Leader of Card Management Systems which is the software

used by a bank’s Card Operations Team to manage various aspects of their Debit & Prepaid

Cards. The CMS Vendor wanted to understand the existing CMS market in India

Benefits

The scope was to gather quantitative information regarding Debit & Prepaid Cards like cost of

card plastic (e.g. Rs. 5), cost of courier, types of card personalization etc.

The scope was also to gather qualitative information like is Card Management done inhouse

or is it outsourced, who is the vendor, what types of services they provide etc.

This exhaustive survey required us to get face to face meetings with the banks

60 Executives from 24 Banks were contacted; in several cases the bank Chairmen whom we

knew. We conducted Face to Face Interviews with 8 Banks and gave the results to our client

The Cost Parameters directly made the CMS Vendor understand existing pricing and hence

decide their pricing strategy with the Indian Banks. As the client was a Foreign Company it

could not offer Outsourced Services but it indicated to them the Vendors to tie up; for future

Outsourcing opportunities

Detailed competitive analysis of existing CMS Vendors in India

Clear information for CMS Vendor to take up decisions regarding setup of India Operations

Markets covered: India & Indonesia

GTM Reference 4 – Card Management Systems

Given below is our partial list of Chairmen & CXO professional clients & connections. We have the

ability to make detailed account engagement across CIO, CMO, Business Head etc. due to our

connections with the top. A direct effort from your side may not work out or will take too long

Chairmen & CEO Connects

Industry Organization Name Designation

Banking The Reserve Bank of India(India Banking Regulator)

Dr. Raghuraman Rajan Governor

FMCG Pepsico Group India Ms. Deepika Warrier Head - Marketing

Govt. UIDAI Mr. Nandan Nilekani Ex Chairman

Banking SBI Group Ms. Arundhati Bhattachrya Ex Chairman

Govt. National Intelligence Grid Captain Raghu Raman CEO, National Intelligence Grid

FS HDFC Group Mr. Deepak Parekh Chairman

Banking Yes Bank Mr. Rana Kapoor Managing Director

Diversified RPG Group Mr. Harsh Goenka Chairman

Banking Axis Bank Mr. RVS Sridhar PresidentRetail Banking Operations

Banking Yes Bank Ms. K Chitra President – Retail Banking

FS Kotak Mahindra Group Mr. Uday Kotak Vice Chairman

Real Estate Hindustan Construction Co Mr. Ajit Gulabchand Chairman

Real Estate DSK Construction & Group Mr. D S Kulkarni Chairman

Banking Bank of India Mrs. V R Iyer Chairman & MD

Banking Dena Bank Mr. Ashwani Kumar Chairman & MD

Govt. Union Govt. of India Dr. Narendra Jadhav Member – Planning Commission

Banking IDBI Bank Mr. MS Raghavan Chairman

CXO ConnectsGiven below is a sample list of our CXO connects: The CFO, CIO CIO, CMO & Business Heads. We

have over 500+ CXO connects which ensures you make rapid inroads with LOB Owners. Our

database comprises over 2000 contacts from 800 companies. We are “NOT” a “Marketing

Agency”. We bring you high quality Enterprise EngagementIndustry Organization Name Designation

Banking IndusInd Bank Mr. S V Zaregaonkar CFO

Telco Vodafone Mr. Jateen Kore GM / Head – Digital Marketing

Banking Axis Bank Mr. Sameer Ratolikar CISO

Insurance Star Union Daiichi Insurance Mr. Murali G COO & CIO

Mfg Mahindra Group Mr. V S Parthasarathy EVP Finance & Group CIO

FS Bajaj FinServ Lending Mr. Ian De Souza CFO

Pharma USV Mr. Meheriar Patel CIO

FMCG Titan Industries Mr. Alokedeep Singh Head – Digital Marketing

FS CIBIL – India’s major credit rating agency

Mr. Sudesh Puthran CIO

FS Reliance Financial Services Group (ADAG)

Mr. Mukesh Jain Group CIO

Banking IDBI Bank Mr. Russell Alva Head – Alternate Channels

T&L Dighi Ports Mr. Amol Vidwans CIO

Advtg. DDB Mudra Group Mr. Sebastian Joseph CIO

Banking Yes Bank Mr. Suren Shetty CIO

Banking Standard Chartered Bank Ms. Gowri Mukherjee Global Head – Digital Marketing

FS National Stock Exchange Mr. Umesh Jain CIO

Banking HDFC Bank Mr. Anil Jaggia CIO

Client References – IT Consulting & SolutionsClient NameIndustrySolution

Details Value Delivered

State Bank of IndiaBankingGlobal Core Banking

Infosys Finacle Core Banking, Internet Banking & Treasury – 32 Instances to support 32 countries

•Most complex Core Banking Deployment in the world•Meets business needs of 32 countries•Onsite L2 Team to provide quick support to new business requirements

ICICI Banking GroupFinancial ServicesMulti-Channel Authentication Strategy

A single authentication app for multiple channels of the bank. Needs to extend across the group

•Consumer benefit of common mobile token for authenticating any channel like eBanking, mBanking, ATM, Call Centre•Group License for better pricing

Tata CommunicationsTelcoBS7799 Security Audit

This Telco wanted to prepare for BS7799 Security Certification

•Detailed assessment of their infrastructure and making necessary changes in the same to ensure certification

Bank of IndiaBankingMobile Banking

Infosys Finacle Mobile Banking Solution

•First Finacle mBanking deployment hence project management was complex

Top Chemical Co.ManufacturingERP

One of the large manufacturing cos. In India; we worked with them on their ERP requirements

•Complex ERP requirements across the factories, HO & Distribution Channels

Client References – IT Consulting & SolutionsClient NameIndustrySolution

Details Value Delivered

All IndustriesAll IndustriesAuthentication White Paper

India Banking Regulator RBI came out with authentication guidelines for Internet Banking

•Our paper gave detailed guidance on the approach to financial authentication•The Paper was appreciated by several bank CIO’s & the RBI themselves•This Approach can be applied to any industry

Axis BankBankingCRM

Pivotal CRM for Retail Banking, Corporate Banking, Marketing.

•One of the largest CRM deployments in India to cover 15,000 Retail Sales Staff•Advanced functionalities for LOB including Assets, Liabilities, Corporate Banking etc.

Reserve Bank of IndiaGovernmentUnified Communications

Microsoft Exchange UC Platform to cover E-mail, chat, mobile

•One of the first mobile based UC platform deployments in India•Enhancement of employee communications & productivity

MTNLTelcoCSMS

Customer Service Management System to support service requests

•Enhanced & prompt customer service for MTNL Mumbai customers. Custom App on HP9000 Servers with VT220 Terminicals

PERSPECTIVE management consulting consult@perspective.net.in

PERSPECTIVEThe rest of this document is an overview of our IT Consulting & Digital Marketing Services for CXO’s /

Traditional IndustriesThis is For Your Information Only to give you an

insight of our overall capability

Enterprise Solutions

ERP/ CRM

Analytics

Core Banking

Payments/ Security

Consulting Services – Indicative Areas

CMO Solutions

Digital Strategy

Digital Marketing

Apps Identification

Tech BTL Tools

Corporate Comm.

Emerging Technologies

E-Commerce

Tablet Apps

Consumer Mobile

Industry Solutions

Management Consulting

E-Channel Revenue Models

Technology M&A

New Tech Business Launch

IT Cost Reduction

Operations

Supply Chain Optimization

Payment Collections

Retail Space Digitization

IT/KPO/BPO

Go To Market Services

Channel Acquisition

Market Intelligence

IT Consulting: Perspective Management Consulting (PMC) provides technology

consulting for Business Teams to get strategic insights into their critical business

projects. Our evaluation services span from Basic Project Concept Note (for

Management Approval) to full fledged RFP Preparation, Evaluation & Contracting

Where do we specialize: We specialize in Emerging Technologies where there is very

little precedence in India. Some of these include Digital Strategy, E-Commerce

Business Revamp, Enterprise Tablet Adoption. We also consult in traditional areas like

CRM, ERP, Analytics

Who do we serve: Our projects span the entire organization e.g. Enterprise Tablet

Adoption impacts Sales (End User), Operations (Collections), Marketing (Device

Branding), Finance (Project Cost Approach), Factories (Metering). This can be a $1M+

Project

Market Intelligence Services: PMC also provides Market Intelligence services; where

we provide strategic insights on what the leading players in this sector are doing. A few

examples: Two projects including Debit/ PrePaid Card Management Systems &

Internet Banking Security Systems across Top 20 Indian Banks

What we do

Revenue Models & Profitability: We focus on generating revenue & profit through IT.

A few examples include E-Commerce, Fee Based Income for Banking, Payment

Solutions, Retail Space Digitalization – each of these focus on building revenue

Future in Focus: We focus on cutting edge technologies which are implementable

and cost effective – as that is what emerging technologies is all about. E.g. a critical

value add of Cloud is the Opex model which allows you more control over IT cost

Strategic Insights: Unlike Global Consultants; we focus on what would work in India.

Our focus is on revenue through technology, employee adoption, consumer adoption,

project rollout plan along with firm timelines

Complementing your IT Team: We are a partner to your IT Team as we have insights

on over 300 Product/Services vendors in India; this is also based on client interactions

with over 200 companies in India. Our vendor repository comprises of “Global” vendors

who do not even have an India Operation but may serve a critical need for you

Your IT Advisor: Most of our client relations span 15+ years; this is based on mutual

intellectual exchange and not on any vendor-client relationship

What is our Value Proposition?

Cross Industry Client Experience

PERSPECTIVE management consulting

PERSPECTIVESolutions for the Chief Marketing Officer

Powering Your Brand for the Web 3.0 Age

History: By today, if you are not on Social Media (Facebook, Twitter, Linkedin), then

you are facing history! That’s it! Even our Ministers uses Social Media! You don’t??

Facebook “Of course we use Facebook for advertising our latest bike model!” Wrong

Answer – Facebook is for getting bike lovers LOVE your brand Vodafone Zoozoos

has 14 Million fans v/s its owner Vodafone India having 0.6 Million Fans on Facebook

People Hiring “For hiring people we give ads” Wrong Answer! That’s so outdated!

Virgin Group is a Top rated employer as Richard Branson has millions of fans!

Physical Presence “In India people are used to store shopping….??? Wrong, Wrong,

Wrong! Millions of people do online shopping, with 40% sales on Mobile Devices

Internet Abuses our company! “People keep abusing my brand on these sites, but I

have no control” Wrong! You have control with Online Reputation Management

Problem Statements

Stage 1 - Presence: Do you have a static website? Yes! Does its look and feel reflect your

companies image? Does it look better / worse than your competitor? Is Do you have interactive

tools like product illustrators, surveys etc. for making users stick around for maximum time?

Stage 2 – The Digital Strategy: Defining your company’s vision, goals, opportunities and

activities in order to maximize the business benefits of digital initiatives to the organization.

Have you defined these goals; and do periodic reviews of these goals?

Stage 3: Digital Marketing: Do you optimize SEO keywords every month? Do you do SEM/

Adwords? Is your Facebook Marketing campaign education oriented or “Product Pitch” oriented?

What are the specific Digital Campaigns planned for each quarter? Is it in-house or do we

outsource? Do you have strong analytics in place beyond Google Adwords?

Stage 4: E-Commerce: Building a full robust e-com business plan aligned with strong

technologies for both Consumers (Mobile App) and Sales Staff. Alternately Digital Initiatives to

sustain your brand online e.g. Pharma Industry not allowed to sell medicines online; but can look

at consumer education

Stage 5: Customer Support & Feedback: Defining robust customer support plans to ensure

customers through any channel can be satisfied for longer relationships with you, cross-sell, up-

sell and feedback to guide you for future activities of all the above stages

Parallel Activities: How do we align BTL Campaigns with Digital Initiatives? Can we leverage BTL

to promote Digital Marketing. Can we reverse and leverage BTL for Digital Product?

Stages of Digital Strategy

Corporate Communications: The objectives of corporate communications are critical to any large

business. The Digital Strategy for CC includes working with your PR/ Image Consultant on Digital

Initiatives supporting CC e.g. profile, press of Directors, announcing new wins, social initiatives

etc.

Digital Marketing Team Buildup: Your Marketing Team has the best MBA’s and Experts –

depending on your business they have the best Marketing experience for an FMCG or an B2B

Business. However it is critical to build your Digital Marketing Team from the first hire to the 5 th

one. Also it is critical to identify functions to be done in-house v/s outsourced before putting up the

hiring plan

Software Technologies & Tools: The core competence of the your team is Marketing. Hence it is

best to leave the identification of software tools & technologies for your team to us. We will identify

the technology tools you need for every day use, its functional requirements, top vendors,

competitive analysis and most critically – negotiate on your behalf with these vendors to bring

down the software cost. A few examples: CRM, Marketing Analytics, Inbound Marketing

Synchronizing your initiatives: We take BTL as an example: BTL can be leveraged for

promoting your new Digital Initiative e.g. if you have launched a new E-Com Mobile App; field staff

can carry hoardings at stations of the new app OR even a Tablet to demo the app to prospective

consumers

Digital Campaign: For a new product or service launch (E.g. for a Holiday Operator); who are the

influencers we reach out to, how do we spread the word online, how much revenue do we want,

hence how much is the budget we earmark for this initiative

Some of our Services for the CMO & CC

Nature of Business: This is the first positioning of your digital strategy. Are we a consumer brand

selling T-Shirts online, do we do B2B e.g. sell steel pipes for factories. The strategy vastly varies

depending on the type of your business

Corporate Brand: The “Corporate” brand build up on Digital takes a different meaning from

building your brand for Consumer. Examples: Excellent coverage of your Top Management to be

seen as a Market Leader, Positive messaging from HR to attract top talent e.g. we pay good

salaries, employees enjoy our vast range of benefits, the company supports a good work/ life

culture, the company cares about society etc.

Consumer Strategy: The first objective of Digital is to identify the consumer segment, break them

down into sub segments and align these with your products/ services. Hence if you sell a budget

and a premium hair gel; then how do you reach out with a different strategy for each. Unlike TV

Advertising which only can tell you TRP’s; Digital Marketing can tell you much more in terms of the

demographics of your consumers. Even more important; Digital is 2-Way – your consumer can

interact with your product while TV/ATL is strictly one way; non measurable and expensive

Products & Services: This involves defining the products you want to promote/ sell online as

against selling or promoting all your products online

Brand Ambassadors: Your existing consumers and online fans are far more effective brand

ambassadors than anyone else; how do you reach out, nurture and interact with them in a non-

intrusive way? (Refer the Vodafone Zoozoos example)

Building Your Digital Strategy

Manage your digital budget: Your ad agency makes your ads. Your media buyers

manage your media budget. Similarly; you need a technology expert to manage your

digital budget. Note – Digital Divisions of Ad Agencies are basically acquisitions of

startup digital agencies

Are we a Digital Agency: No we are not. We will be a single point Owner of your

Digital Strategy which will need multiple existing or new agencies depending on the

skills they carry. For example; on your behalf we will tie up with

A Top E-Commerce company – whose primary skill set is web technologies for building your

e-commerce portal

A Top Internet Marketing Company – whose primary skill set is Digital Marketing

Your Enterprise Tablet/ Mobile App for your Sales Force will require a software development

company with strong mobile platform skills, CRM expertise & knowledge of your industry

What is the cost justification of our services: If you have a Digital Budget of INR 50

Lacs for the year for agencies, digital campaigns, adwords etc.; what is important is

you spend this 50 lacs well

An alternate approach we offer is a Full Time Digital Consultant on a quarterly retainer

to work for your Digital Strategy

Our value proposition for Digital

Most companies “SEO”-Optimize their site at the time of building it and leave it like that

for the next 2 years. A few others hire a full time SEO for this work. But this person can

leave anytime; hence it is best you employ “External SEO” services companies that

have a team of 5-10 SEO’s working on multiple companies including your company

SEO – Search Engine Optimization; to ensure your site comes highest in unpaid ranks

of the consumer’s search engine

SEM – Search Engine Marketing – The Top 2-3 “Paid Ads” on a search page which

provide links to your site

SMM – Social Media Marketing – Either building fans or directly advertising on social

media like Facebook, Linkedin

ORM – Online Reputation Management – for your Corporate Brand & Products

Digital Campaigns – These are the most expensive services; a single campaign for a

quarter for your E-Com Portal can cost as high as INR 10 lacs; hence the “Campaign

Goals” is of paramount importance at the initial stage

What are Internet Marketing Services

SMM-Case Study

SMM-Case Study

SEO-Case Study Wadhwa Builders

Name of company: The Wadhwa GroupIndustry: Real EstateWebsite: www.thewadhwagroup.com

Performance ResultsTotal Visits Per Month - 13400Enquiries Per Day – 30-35

Keywords Google PositionReal Estate Developers 5real estate group mumbai 3commercial projects in BKC 3Offices in bkc 4real estate developer in mumbai 3commercial property developers mumbai 1

Perspective Management ConsultingM: +91 76660 29701consult@perspective.net.in

Thank You!