perspective of the changing role of the sales profession
DESCRIPTION
An analysis of the research paper: Perspective of the Changing Role of the Sales Profession:Views from France, United States and Mexico. Journal of Business & Industrial Marketing 23(3): 193-202, Tanner, J. F., et al. 2008TRANSCRIPT
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The Future of Selling
Executives’ Perspective of the Changing Role of the Sales Profession: Views from
France, United States and Mexico
Tanner et al. Journal of Business & Industrial Marketing 23(3): 193-202
Philip DesAutelsBentley College
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What does the future hold for the salesperson?
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What’s so interesting??
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ASSUME
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In theory
…phenomenological thematic interpretational approach to understand the professional intellect…
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Ha: The sales force is facing change and that will have a significant impact on the future of the sales profession and the sales force.
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Sample
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RESEARCH Design
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Testing
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Results
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Contributions
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Implications
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The Future
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