perspective: the rise of ‘wemedia’ what user...
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Perspective: The rise of ‘WeMedia’What user innovationon WeChat can teach publishers
Rui (Yuri) OuFounder, Linkup China, UK / China
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What user innovation on WeChat can teach publishers
How the rise of WeChat and ‘WeMedia’ impacts media in China – and what
publishers can learn from it.
Rui (Yuri) Ou, Founder, Linkup China Ltd., UK/China
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Rui (Yuri) Ou
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WeMedia
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WeMedia in China ‐WeChat
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https://www.youtube.com/watch?v=VAesMQ6VtK8
WeChat• Chat and share with friends• Read news• Play games• Track their fitness goals• Make voice and video calls• Shop online• Transfer money to friends• Pay for lunch• Hail a taxi• Even schedule a doctor’s appointment
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WeChat for Businesses
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WeChat Official Accounts
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WeChat KOLs (WeMedia)
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How Brands are Using WeChat
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Why is WeChat a Great Platform for WeMedia?(1) More trustworthy to promote within the circle of friends
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Why is WeChat a Great Platform for WeMedia?(2) More private and exclusive
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Challenges for WeMedia on WeChat
• No threshold or standard• Copyright protection• Focus more on users rather than content
• Data protection
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Question
What can publishers learn from the WeChat and ‘WeMedia’
impacts?
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Traditional Media’s Advantages
• Credibility• Content• Professional• Accumulate knowledge and deepen understanding
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Key Take‐aways
• WeChat is the key for brands to expand into the Chinese market
• WeChat is expanding outside the China • Lead public opinion• Content comes first• Interact with WeMedia
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Rui (Yuri) Ou+44 (0) 7477939377
yuri@linkup‐china.com
linkup‐china.com
www.linkedin.com/in/linkup‐china‐yuri
yuriau