persuasion and rhetorical devices
DESCRIPTION
Persuasion and Rhetorical Devices. PERSUASION. Persuasion is used when the writer or speaker is trying to convince a reader or listener to think or act in a particular way. PERSUASIVE APPEALS. Appeals to Reason/Logic - PowerPoint PPT PresentationTRANSCRIPT
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Persuasion and Rhetorical Devices
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PERSUASION
Persuasion is used when the writer or speaker is trying to convince a reader or listener to think or act in a particular way.
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PERSUASIVE APPEALS
Appeals to Reason/Logic Logical arguments based on verifiable
evidence, such as facts, statistics, or expert testimony
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PERSUASIVE APPEALS
Appeals to Emotion Statements intended to affect
listeners’/readers’ feelings about the subject. These statements often include charged language-words with strong positive or negative associations.
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RHETORICAL DEVICES
Speakers use rhetorical devices to: emphasize their ideas help their listeners to remember
the important points arouse an emotional response in
an audience
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REPETITION
Repetition is expressing different ideas using the same words or images in order to reinforce concepts and unify the speech.
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RESTATEMENT
Restatement is expressing the same idea in different words to clarify and stress key points.
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What’s What?
“We will never give up; we will never surrender, we will never be defeated.”
“We will never…” is an example of…
repetition
“Never give up,”“never surrender,” and “never be defeated.” is an example of…
restatement
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What’s What?
“I wanna talk about me,Wanna talk about IWanna talk about #1”
“Wanna talk about” is an example of…-repetition
“me”, “I” and “#1” is an example of…-restatement
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PARALLELISM
Parallelism is the repetition of a grammatical structure or an arrangement of words in order to create rhythm and make words more memorable.
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Faulty Parallelism Example
faulty parallelism:
She revels in chocolate, walking under the moonlight, and songs from the 1930s jazz period.
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Better Parallelism
good parallelism: She revels in sweet chocolate eclairs, long moonlit walks, and classic jazz music.
"She revels in”"sweet chocolate eclairs," [Adjective--Adjective--Object]
"long moonlit walks," [Adjective--Adjective--Object]
"and classic jazz music." [Adjective--Adjective--Object]
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Even Better Parallelism
more good parallelism: She loves eating chocolate eclairs, taking moonlit walks, and singing classic jazz.
She revels in""eating chocolate eclairs" [Gerund--Adjective--Object of Gerund]
"taking moonlit walks" [Gerund--Adjective--Object of Gerund]
"and singing classic jazz." [Gerund--Adjective--Object of Gerund]
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Analogy
a similarity between like features of two things, on which a comparison may be based: the analogy between the heart and a pump. Examples:
Glove is to hand as paint is to wallCitizens are to president as solar system
is to galaxyHorses are to past societies as
computers are to future societies
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RHETORICAL TRIANGLE