Persuasive Speech

Persuasion:

Content and Subject MatterGoal: To convince someone to adopt an opinion, perform an action, or both

Method: Appeal to minds and emotions of audience10/10/20131Learning TargetsI can

explain how the speakers language choices and use of evidence and/or rhetorical devices affects the meaning of his/her message.

use language choices and rhetorical devices to evaluate a speakers purpose.

evaluate the validity of a speakers position based on the logic of his/her argument.

use persuasive techniques to create an argument that addresses a target audience and achieves a purpose.

Goals of Persuasion:To get someone to do somethingTo get someone to believe somethingTo get someone to change his/her mind

Components of Persuasion:Goals: Know your purpose.

Target Audience: Know whom you are addressing.

Approach: Know what will trigger your audience into action.

Audience:Be appropriate.LanguageInterest

Be a credible source.CompetentSincereDynamic

Approaches for Content:Logical AppealsFact-based and provable

Ethical AppealsBased on sense of right and wrong

Emotional AppealsUse of propaganda to manipulate audience

Logical Appeals:Expert Opinion: a credible, believable source on a given topic

Expert Witnesses: provide credible and provable testimony that supports writer/speakers argument

Facts/statistics: provable data on given topic

Ethical Appeals:Target audiences sense of right and wrong

Ask audience to follow their moral code and desire for justice

Emotional Appeals:Manipulation through Propaganda or Fallacious Reasoning

Propaganda Approaches:

BandwagonTestimonialTransferName Calling Glittering Generalities10/10/20139Emotional appeals can be manipulation--dove law--look at my disfigured child, never explained how it related to dove law.Propaganda Approach:

Bandwagon

Peer Pressure:

Everybody is doing it! Jump on board!

Propaganda Approach:

Name-callingReject or condemn based on judgment or prejudicesNo facts or evidence offered to support stereotype

Propaganda Approach:

Glittering GeneralitiesUses generic words, like democracy, freedom, good, right, or proper, to describe something

Audience assumes speaker is using their definition of the word chosenFalse connectionCarries over authority, connection, prestige of something we respect to something that does not logically connectPropaganda Approach: TransferFamous person makes you want to invest in product

Ex: ProActiv (Justin Bieber), CoverGirl (P!nk, Taylor Swift), Garnier Nutrisse (Tina Fey)Propaganda Approach:

Testimonial

Propaganda Approach: Transfer (This years elected officials will make you just as proud to be an American as President Ronald Reagan did.)10/10/201315

E-TradePropaganda Approach: Bandwagon (Join the thousands of new accounts a day at E-Trade. In other words, everyones doing it, so you should, too.); appeals to audiences sense of humor with cuteness of babies and comedy in their discussionRhetorical Technique: allusion to song, Take This Broken Wing by Mr. Mister10/10/201316Life Water Lizards

Propaganda Approach: Transfer (Supermodel Naomi Campbell drinks it, so I should, too.); Glittering Generalities (Thrillicious at end plays on delicious, a vague description of product)Rhetorical Technique: Allusion to Michael Jacksons Thriller video10/10/201317

CokePropaganda Approach: Transfer (Famous Pittsburgh Steeler Mean Joe Green likes it, so I should, too.); emotional appeal in friendly mood ad establishes10/10/201318