Persuasion Is All Around Persuasion Is All Around You!You!

“Can You Hear Me Now?”

What is persuasion?What is persuasion?A means of convincing people:to buy a certain productto believe something or act in a

certain wayto agree with a point of view

Common persuasive Common persuasive techniques often used in techniques often used in advertisingadvertisingSloganRepetitionBandwagonTestimonial Emotional AppealExpert Opinion

Purpose?

Repetition: Repetition: The name of a product is repeated many The name of a product is repeated many timestimes

HEAD ON Apply directly

to the forehead HEAD ON

Apply directly to the

forehead HEAD ON Apply directly

to the forehead

BandwagonBandwagonA statement suggesting that

everyone is using a specific product, so you should too

TestimonialTestimonialA well-known person supports a

product or service.Selena Gomez uses only Pantene shampoo, so should you.

Emotional AppealEmotional AppealA person is made to have strong

feelings about a situation or product

Example: Your donation might just get this puppy off the street and into a good home.

Expert opinionExpert opinionExperts approve this product, so

you should use it“Four out of five dentists

recommend sugarless gum for their patients who chew gum”

Logical AppealLogical Appeal

Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.

Facts, numbers, logical reasoning, and information that sounds “scientific”.

Example: Believe me! I’ve been there before. I’m just like you. I understand.

Ordinary people sell a message. If people believe and trust in you, you’re more likely to persuade them.

PropagandaPropagandaPropaganda – the use of language,

ideas, information, and rumors to support one side of an argument and /or discredit another.

Quick reviewQuick reviewSloganRepetitionBandwagonTestimonial Emotional AppealExpert Opinion

Audience AwarenessAudience AwarenessAdvertisers know how to target their audiences use appropriate persuasive

technique

Who’s the audience?Who’s the audience?

Audience?

Audience?

Purpose?

Persuasive

technique?

Audience?Purpose

?

Persuasive

technique?

Audience?

Audience?Purpose

?

Audience?

Persuasive

technique?

Purpose?

Relevant factsRelevant factsAdvertisers spend about $200 billion

a year on TV advertising The average cost for Super Bowl ads

is $2.6 million per 30 second spotThe average American watches

about 24,000 TV commercials a year

http://television-commercial.net/

Making ConnectionsMaking ConnectionsWhat is your favorite jingle? What slogan for a product do you

find yourself saying?What TV commercial has

influenced you to make a purchase?

Since Miranda Crosgrove shops at American Eagle, does that mean we should too?

ReflectionReflection“Persuasion is all around you”

In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.