persuasive speaking. define the goals of persuasive speaking know how to develop a persuasive...
TRANSCRIPT
![Page 1: Persuasive Speaking. Define the goals of persuasive speaking Know how to develop a persuasive topic and thesis Understand your listeners and tailor](https://reader036.vdocument.in/reader036/viewer/2022062719/56649ed05503460f94bdeec1/html5/thumbnails/1.jpg)
Chapter 15
Persuasive Speaking
![Page 2: Persuasive Speaking. Define the goals of persuasive speaking Know how to develop a persuasive topic and thesis Understand your listeners and tailor](https://reader036.vdocument.in/reader036/viewer/2022062719/56649ed05503460f94bdeec1/html5/thumbnails/2.jpg)
The process of influencing attitudes, beliefs, and behaviors
Persuasion
![Page 3: Persuasive Speaking. Define the goals of persuasive speaking Know how to develop a persuasive topic and thesis Understand your listeners and tailor](https://reader036.vdocument.in/reader036/viewer/2022062719/56649ed05503460f94bdeec1/html5/thumbnails/3.jpg)
Influencing attitudes, beliefs, and behaviors of your audience◦ Attitudes are evaluations of people, objects,
ideas, and events◦ Beliefs are how people perceive reality◦ Behavior is how people act or function
The Goals of Persuasive Speaking
![Page 4: Persuasive Speaking. Define the goals of persuasive speaking Know how to develop a persuasive topic and thesis Understand your listeners and tailor](https://reader036.vdocument.in/reader036/viewer/2022062719/56649ed05503460f94bdeec1/html5/thumbnails/4.jpg)
Your topic…◦ Should be somewhat controversial◦ Must allow you to develop a message to bring
about change in the audience
Developing a Persuasive Topic & Thesis
![Page 5: Persuasive Speaking. Define the goals of persuasive speaking Know how to develop a persuasive topic and thesis Understand your listeners and tailor](https://reader036.vdocument.in/reader036/viewer/2022062719/56649ed05503460f94bdeec1/html5/thumbnails/5.jpg)
Your thesis...◦Is stated as a proposition◦Proposition of Fact
What is or is not
◦Proposition of ValueValue judgment about what something is worth
◦Propositions of PolicyClaims about a course of action to be taken
Developing a Persuasive Topic & Thesis
![Page 6: Persuasive Speaking. Define the goals of persuasive speaking Know how to develop a persuasive topic and thesis Understand your listeners and tailor](https://reader036.vdocument.in/reader036/viewer/2022062719/56649ed05503460f94bdeec1/html5/thumbnails/6.jpg)
Understanding your audience’s disposition◦ Receptive audience◦ Hostile audience◦ Neutral audience
Freshmen parking example Social Judgment Theory
◦ Latitude of Acceptance/Rejection (Sherif & Sherif, 1967)
Persuading Your Audience
![Page 7: Persuasive Speaking. Define the goals of persuasive speaking Know how to develop a persuasive topic and thesis Understand your listeners and tailor](https://reader036.vdocument.in/reader036/viewer/2022062719/56649ed05503460f94bdeec1/html5/thumbnails/7.jpg)
Understanding your audience’s needs
Persuading Your Audience
![Page 8: Persuasive Speaking. Define the goals of persuasive speaking Know how to develop a persuasive topic and thesis Understand your listeners and tailor](https://reader036.vdocument.in/reader036/viewer/2022062719/56649ed05503460f94bdeec1/html5/thumbnails/8.jpg)
Understanding what is relevant to your audienceElaboration Likelihood Model (ELM)
Central processing Peripheral processing
Persuading Your Audience
![Page 9: Persuasive Speaking. Define the goals of persuasive speaking Know how to develop a persuasive topic and thesis Understand your listeners and tailor](https://reader036.vdocument.in/reader036/viewer/2022062719/56649ed05503460f94bdeec1/html5/thumbnails/9.jpg)
Forms of rhetorical proof◦ Ethos◦ Logos◦ Pathos
Strategies for Persuasive Speaking
![Page 10: Persuasive Speaking. Define the goals of persuasive speaking Know how to develop a persuasive topic and thesis Understand your listeners and tailor](https://reader036.vdocument.in/reader036/viewer/2022062719/56649ed05503460f94bdeec1/html5/thumbnails/10.jpg)
Ethos◦ Moral Character◦ Credibility◦ Character◦ Trustworthiness◦ Goodwill
Strategies for Persuasive Speaking
![Page 11: Persuasive Speaking. Define the goals of persuasive speaking Know how to develop a persuasive topic and thesis Understand your listeners and tailor](https://reader036.vdocument.in/reader036/viewer/2022062719/56649ed05503460f94bdeec1/html5/thumbnails/11.jpg)
Logos
Reasoning
Inductive reasoning
Deductive reasoning
Strategies for Persuasive Speaking
![Page 12: Persuasive Speaking. Define the goals of persuasive speaking Know how to develop a persuasive topic and thesis Understand your listeners and tailor](https://reader036.vdocument.in/reader036/viewer/2022062719/56649ed05503460f94bdeec1/html5/thumbnails/12.jpg)
Pathos◦ Appeals to listeners’ emotions ◦ Should be combined with logical
appeals for lasting effect
Strategies for Persuasive Speaking
![Page 13: Persuasive Speaking. Define the goals of persuasive speaking Know how to develop a persuasive topic and thesis Understand your listeners and tailor](https://reader036.vdocument.in/reader036/viewer/2022062719/56649ed05503460f94bdeec1/html5/thumbnails/13.jpg)
Avoiding logical fallacies◦Bandwagon fallacy◦Reduction to the absurd◦Red herring fallacy◦Personal attacks◦Begging the question◦Either-or fallacy◦Appeal to tradition◦The slippery slope fallacy
Strategies for Persuasive Speaking
![Page 14: Persuasive Speaking. Define the goals of persuasive speaking Know how to develop a persuasive topic and thesis Understand your listeners and tailor](https://reader036.vdocument.in/reader036/viewer/2022062719/56649ed05503460f94bdeec1/html5/thumbnails/14.jpg)
Problem-Solution Pattern Refutational Organizational Pattern Comparative Advantage Pattern Monroe’s Motivated Sequence
◦Attention◦Need◦Satisfaction◦Visualization◦Action
Organizing Patterns in Persuasive Speaking