Persuasive Speaking

The process of influencing attitudes, beliefs, and behaviors

Influencing attitudes, beliefs, and behaviors of your audience Attitudes are evaluations of people, objects,

ideas, and events Beliefs are how people perceive reality Behavior is how people act or function

Your topic… Should be somewhat controversial Must allow you to develop a message to

bring about change in the audience

Your thesis... Is stated as a proposition Proposition of Fact

What is or is not

Proposition of ValueValue judgment about what something is

worth

Propositions of PolicyClaims about a course of action to be taken

Understanding your audience’s disposition Receptive audience Hostile audience Neutral audience

Understanding your audience’s needs

Understanding what is relevant to your audienceElaboration Likelihood Model (ELM)

Central processing Peripheral processing

Forms of rhetorical proof Ethos Logos Pathos

Ethos Moral Character Credibility Character Trustworthiness Goodwill

Logos

Reasoning

Inductive reasoning

Deductive reasoning

Pathos Appeals to listeners’ emotions Should be combined with

logical appeals for lasting effect

Avoiding logical fallacies Bandwagon fallacy Reduction to the absurd Red herring fallacy Personal attacks Begging the question Either-or fallacy Appeal to tradition The slippery slope fallacy

Problem-Solution Pattern Refutational Organizational Pattern Comparative Advantage Pattern Monroe’s Motivated Sequence

Attention Need Satisfaction Visualization Action