Persuasive Strategies• Defined as the tactics used to influence people to believe, buy,

or do something

• Where do you see examples of persuasion?

-TV/radio commercials -print ads

-Infomercials -editorials

-billboards -op-ed pages

-debates -campaign materials

1) BandwagonIf you make people think that “everyone” is doing something,they will want to join in, too!

Bandwagon

Source: Cosmo Girl

“Over 10 million people have discovered the Proactiv System. Now you can too!”

2)TestimonialImportant people or experts can make your argument seem more convincing.

Testimonial

MetamorphosisWhat’s changed since “The AmandaShow”? Me. Thanks to milk. Some studies suggest teens who choose milk over sugary drinks tend to be leaner, plus the protein helps buildmuscle. Grow beautiful, inside and

out.

Source: Cosmo Girl

Testimonial

Rachael Ray says, “No schedule is too busy for a stop at Dunkin’ Donuts.”

Source:People Magazine

People are fascinated by celebrities; we want to be like them!

Check out this commercial!

• Proactiv

• http://www.youtube.com/watch?v=8o22o1PuuXo&feature=channel

 

• Nikon Camera

• http://www.youtube.com/watch?v=OOsDFBgFiQs

3) Emotional Appeal(Pathos)

Example: Your donation might just get this puppy off the street and into a good home.

Getting people to feel happy, sad, or angry can help your argument.

Emotional Appeal

Source:People Magazine

What is your reaction when you see this picture?

Awwwww…..

Emotional Appeal

Source: Cosmo Girl

This ad is striking visually and it concerns a

serious issue:

drug abuse

Humorous ads appeal to our emotions!

• http://www.youtube.com/watch?v=R55e-uHQna0

Have you seen this one?

• http://www.youtube.com/watch?v=f2xDiXhrLPc

4) Appeal to numbers, facts, or statistics (Ethos)

Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.

Facts, numbers, and information can be very convincing.

5) Repetition

• Messages will stick in consumers’ mind if they are repeated again and again

““Oh there ain’t no bugs on me Oh there ain’t no bugs on me There ain't no bugs on me …There ain't no bugs on me …There may be bugs on some of you mugs There may be bugs on some of you mugs But there ain't no bugs on meBut there ain't no bugs on me!”

1-800

My Lemon

What slogans stick out in YOUR mind?

Free Credit Report commercials:

http://www.youtube.com/watch?v=7dFbNw3bpKE

Kay Jewelers commercials:http://www.youtube.com/watch?v=ltA50HKyM14

6) ExaggerationDefined as an overstatement or stretching ofthe truth

• Example: The line is a mile long!• Example: I am so hungry I could eat a

horse.• Example: I nearly died laughing

**commonly referred to as HYPERBOLE in literature.

**a figurative language term usually grouped with simile, metaphor, and personification

Exaggeration

• Advertisers make outrageous claims about what their product will do for you.

-This diet pill will change your life! -If you wear Air Jordans, you’ll be able to

jump as high as Michael Jordan. -Use Sleek shampoo and your hair will

shine like the sun.

7) Red herring

• A red herring is an attempt to distract the audience with details not related to the argument or claim.

• The speaker distracts the listener by talking about something else— “beating around the bush,” so to speak.

• Often seen in political debates

Review of Strategies

1) Bandwagon 5) Repetition

2) Testimonial 6) Exaggeration

3) Emotional Appeal 7) Red herring

4) Appeal to facts, numbers,or statistics