Persuasive WritingPersuasive Writing

purpose audience

style and tone emotive words

repetition emotive phrases

rhetorical questions exaggeration

figurative language linking words

flattery hooks

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What is my purpose?

Who is my audience?

How will I do it?

Purpose

Am I writing for

a listener?

a reader?

someone my own age?

an expert?

the general public?

Audience

What can I do to makemy writing

persuadepersuademy audience?

What techniquestechniques

can I use?

TechniqueTechnique

Style and ToneStyle and ToneHow do I win my audience’s sympathy?

Create a moodmood

This is called

Here are some techniques

Techniques

HOOK your reader with facts

but use emotive words

and use emotive opinions

Hooks

Writers use facts to persuade and use

emotive words to emphasise their point of view

Every year 15,000 foxes are

in foxhunts

Every year 15,000 foxes are

in foxhunts

Statistics show the that car accidents cause in Britain every year. It is the equivalent of 10 Jumbo Jets

to earth, with all on board being

Statistics show the that car accidents cause in Britain every year. It is the equivalent of 10 Jumbo Jets

to earth, with all on board being

killeddeaths

falling

killed

Writers use facts to persuade and use

emotive words to emphasise their point of view 2

Every year 15,000 helpless foxes are slaughtered in foxhunts

Every year 15,000 helpless foxes are slaughtered in foxhunts

Statistics show the dreadful carnage and destruction that car accidents cause in Britain every year. It is the equivalent of 10 Jumbo Jets plummeting to earth, with all

on board being wiped out

Statistics show the dreadful carnage and destruction that car accidents cause in Britain every year. It is the equivalent of 10 Jumbo Jets plummeting to earth, with all

on board being wiped out

Writers use facts and comment on these with emotive opinions in order to

persuade

Foxhunts are organised by landowners. An event to satisfy their desire for excitement

Foxhunts are organised by landowners. An event to satisfy their desire for excitement

Cars cause a large number of deaths each year. Legislation be brought in to reduce the that we British have for owning

Cars cause a large number of deaths each year. Legislation be brought in to reduce the that we British have for owning

mightfondness

them

Writers use facts and comment on these with emotive opinions in order to

persuadeFoxhunts are organised by wealthy landowners. An

event to satisfy their unhealthy desire for excitement and bloodshed

Foxhunts are organised by wealthy landowners. An

event to satisfy their unhealthy desire for excitement and bloodshed

Cars cause a large number of deaths each year. Legislation must be

brought in to reduce the obsession that we British have of owning such a lethal weapon

Cars cause a large number of deaths each year. Legislation must be

brought in to reduce the obsession that we British have of owning such a lethal weapon

your audience to make it agree

A A greatgreat and and handsomehandsome wolf like you should wolf like you should never need to never need to degradedegrade yourself by eating such yourself by eating such a a skinny little squirtskinny little squirt as me! as me!

greatgreat handsomehandsomedegradedegrade

skinny little squirtskinny little squirt

Flatter

If you eat me the pigs from If you eat me the pigs from corner of the earth will descend corner of the earth will descend upon your house and upon your house and you and your family and their you and your family and their families ……..families ……..

allall everyevery

destroydestroy

allall everyevery

destroydestroy

Exaggeration

RepetitionRepetitionRepetition

Repetition

Repetition

Am I not a handsome , a kind , a friendly ?

Why would you want to kill a as friendly as me?

Am I not a handsome , a kind , a friendly ?

Why would you want to kill a as friendly as me?

Repetition

Repetition

pigpigpigpig pigpig

pigpig

Rhetorical QuestionsRhetorical Questions

These questions do not require an answer

They make a point or persuadepersuade the

audienceaudience to the writer’s point of view

Am I Am I confused!confused!

Figurative Language

Create an image to persuadepersuade the

audience to your point of view

simile

metaphor

alliteration

SIMILESIMILEUse an image or comparison to winthe audience to your point of view

To you I am like the dirt on your paw but

I am a PIG! PIGPIGPIGPIGPIGPIG

METAPHORMETAPHORTo my family, I am I am a kinga king, , please do not disillusion them by eating me!

ALLITERATIONALLITERATIONI am only a I am only a puny porky puny porky pigpig. Why would a. Why would a wildwild andand wonderfulwonderful warriorwarrior like you want little me?like you want little me?

pppp

ppww

ww ww

Linking WordsLinking Words

Use linking words to build your Use linking words to build your argument and join together your ideasargument and join together your ideas

because

therefore

without doubt,

so I am the pig you dream ofthe pig you dream of

I am GORGEOUSGORGEOUS

you will want me,want me,

as your husbandhusband

In conclusion, therefore,In conclusion, therefore,check your purpose,check your purpose,identify your audience,identify your audience,decide your viewpoint,decide your viewpoint,and choose the techniques and choose the techniques you think will work best.you think will work best.Without doubt YOU can do it.Without doubt YOU can do it.The sky is the limit, so get started!The sky is the limit, so get started!