pertamina lubricants overview v2
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PERTAMINA LUBRICANTS OVERVIEW
Pertamina Lubricant Business Unit
Vision • World Class Lubricating Company
Mission • To market lubricant and base oil
products in domestic and worldwide market through value added creation for our customers and stakeholders
Pertamina Lubricant Business Unit
Organization Chart
General Manager, Marketing
Operation Region I – VIII **)
Senior Vice President,Non Fuel Marketing
Manager,Industrial Marketing 24
01Manager,Retail Marketing 8
01 Manager,Overseas & Sales 7
01 Manager,Production & Supply Chain 194
Manager, Product & Business
Development 30
01
*)Vice President, Lubricants 322
01
Manager/Area Manager,Lubricants Sales
(di region) 57
01P1 1 1 1
PROFILE UNIT BISNIS LUBRICANTS
REAL 2012REAL 2011
605,138 +4%626,419
Sales Volume (KL)
REAL 2012
10,001
REAL 2011
+11%8,992
1,9292,297+27%
REAL 2012REAL 2011
Profit (Rp. M)
Revenue (Rp M)
Market di Overseas
1. Australia2. Singapura3. Myanmar4. Timor Leste5. Jepang6. Kamboja7. Vietnam8. Pakistan
9. UAE10.Nepal11.Bangladesh12.Swiss13.Afrika Selatan14.China15.Arab Saudi16.Filipina
17.Thailand18.Malaysia19.Taiwan20.Kuwait21.Belgia22.Brasil23.Korea Selatan
1,523
Overall End to End Process BusinessShipmentWarehousing Management
SolutionProduction
Supply Chain
Production Distribution Marketing
Logistic Provide M-ForceMarketing
Target Market Pertamina Lubricants
Asia Pasific Pertamina: 2,6%
Pasar Indonesia Pertamina: 60%
Cost
Value
ADDED VALUEPROD GN DSP Dist KONS
*Technology Center*Pabrik Modern
Logistic ProviderM-Force
Sistem yang berdaya saingWorld Class Lubricants Company
2011 2012 2013560580600620640660680
2011 2012 201302468
1012
2011 2012 20130
500
1000
1500
2000
Volume Revenue ProfitGlobal Player - Europe
Global Player – Operates Blending Plant di Indonesia
Global Player - Japan
Global Player - US
Importer Player
Local Player
Bestar, GGI, Sonic, dll
2011 2012 2013
612 620
680
Penjualan
Customer
FORK LIFT
DistributionFillingBlendingStorageAcceptance
PENGISIAN FILLING 13.797 KL/BL
TANKER BASE OIL
MATERIAL WAREHOUSE
BASE OIL Tank
ADDITIVES Tank
ADDITIVES IN DRUM
PACKAGING :- PLASTIC BOTTLE- PAPER BOX- DRUM
BLENDING TANK
PUMP
FILLING
PLASTICS BOTTLE FILLING
PACKAGING
QUALITY CONTROL
BULK
WAREHOUSE NUSANTARA
TO GUDANG NUSANTARA/
PRODUCT STORAGE
LABORATORIUM/MQC
TANKER DISCHARGE
TANKER ADDITIVE
DRUM FILLING
INDUSTRIAL
AGENT’S WAREHOUSE
RETAILER
INDUSTRIAL/ REPACKER
LABORATORIUM/MQC
PUMP
LABORATORIUM/MQC
PUMP
PUMP
PUMP
W.C.
PRODUCT TANK
PUBLIC CUSTOMER
Q1
Q1
Q2
Q2
Q4
Q3
Q5
Q6
Q6
Q7
Q8
Q1
Q2
Page 8
Brand Award 20121. Indonesia Brand Champion 2012 Untuk Pertamina2. Indonesia Brand Champion 2012 Untuk Pertamina dari Mark
Plus3. Corporate Image Award 2012 Untuk PT Pertamina (Persero)4. Indonesia Original Brands 2012 Untuk Prima XP5. Satria Brand Award Untuk Mesran Super dari Harian Suara
Merdeka - Semarang6. Satria Brand Award Untuk Prima XP7. Rekor Muri Untuk Enduro Matic8. Top Brand Award Untuk Prima XP9. Otomotif Choice Award dari Tabloid Otomotif untuk Enduro10. Penghargaan dari Toyota, sebagai “Best Supplier of Non
Component Contribution”.11. Otomotif Choice Award dari Tabloid Otomotif untuk Fastron12. Rekor Bisnis (ReBi) sebagai Produsen Pelumas dengan Market
Share Tertinggi untuk Pabrikasi dan Pasar Mobil di Indonesia13. AutoBild Award 2012 dari Majalah Autobild - Kategori
Favourite Lubricants.14. BUMN Marketing Award15. SNI Award - untuk kategori Perusahaan Besar Barang16. The Best Business Unit in Achieving 2012 Sales and Profit
Target, dari Direktorat Pemasaran dan Niaga PT Pertamina (Persero)
Award 2013
Page 9
INDONESIA ORIGINAL BRAND 2013CORPORATE IMAGE AWARD 2013
Award 2013
Page 10
SOLO & JOGJA POS AWARD 2013SATRIA BRAND AWARD 2013 (MESRAN & PRIMA XP)
Award 2013
Page 11
SUPERBRANDS AWARD 2013 (MESRAN & PRIMA XP)
TOYOTA BEST SUPLIER 2013
Harapan mereka Bangsa Indonesia menjadi Bangsa yang Besar…Ekonomi Mandiri … Tidak mau dijajah lagi secara ekonomi ….
Pake Pelumas PERTAMINA…
KITA UNTUNG, BANGSA UNTUNG…..!!!!
Lihat senyum mereka …
DISCUSSION
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