pest analysis sports & entertainment marketing. pest stands for… p olitical factors e conomic...
TRANSCRIPT
![Page 1: PEST ANALYSIS Sports & Entertainment Marketing. PEST stands for… P OLITICAL FACTORS E CONOMIC FACTORS S OCIAL FACTORS T ECHNOLOGICAL FACTORS](https://reader035.vdocument.in/reader035/viewer/2022071807/56649e865503460f94b88fd2/html5/thumbnails/1.jpg)
PEST ANALYSIS
Sports & Entertainment Marketing
![Page 2: PEST ANALYSIS Sports & Entertainment Marketing. PEST stands for… P OLITICAL FACTORS E CONOMIC FACTORS S OCIAL FACTORS T ECHNOLOGICAL FACTORS](https://reader035.vdocument.in/reader035/viewer/2022071807/56649e865503460f94b88fd2/html5/thumbnails/2.jpg)
PEST stands for…
P OLITICAL FACTORS
E CONOMIC FACTORS
S OCIAL FACTORS
T ECHNOLOGICAL FACTORS
![Page 3: PEST ANALYSIS Sports & Entertainment Marketing. PEST stands for… P OLITICAL FACTORS E CONOMIC FACTORS S OCIAL FACTORS T ECHNOLOGICAL FACTORS](https://reader035.vdocument.in/reader035/viewer/2022071807/56649e865503460f94b88fd2/html5/thumbnails/3.jpg)
What is PEST Analysis?
An organizations operating environment can be analyzed by looking at:
– External forces (those factors that an organization has no control over),
– Internal forces (factors that an organization has direct control over)
![Page 4: PEST ANALYSIS Sports & Entertainment Marketing. PEST stands for… P OLITICAL FACTORS E CONOMIC FACTORS S OCIAL FACTORS T ECHNOLOGICAL FACTORS](https://reader035.vdocument.in/reader035/viewer/2022071807/56649e865503460f94b88fd2/html5/thumbnails/4.jpg)
Political and Economical
Political factors include:
Legislation Political influences Changes in government
& policy
Economical factors include:
Inflation rate Interest rates Employment/unemployment Trade deficits Public spending/borrowing
![Page 5: PEST ANALYSIS Sports & Entertainment Marketing. PEST stands for… P OLITICAL FACTORS E CONOMIC FACTORS S OCIAL FACTORS T ECHNOLOGICAL FACTORS](https://reader035.vdocument.in/reader035/viewer/2022071807/56649e865503460f94b88fd2/html5/thumbnails/5.jpg)
Social and Technological
Social factors include: Consumer attitudes Consumer interests Consumer opinions Population growth Consumer wealth
Technological factors include: Impact of Internet Changes in packaging
technology Technological developments
that can have an impact on the mix