pet industry guru overview march 2011
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D O E S Y O U R B U S I N E SS N E E D A N E X P E RT ?
HIRE A GURU! 2 0 1 1
SALES & MARKETING CONSULTANTS GROUP
D dba: Pet Industry Guru
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About the Owner: Howard C London
20+ Years of Sales, Marketing & Operations Leadership in the Pet & Animal Health Industries
Retail Franchise Executive, and Former Owner of Regional Successful Pet Store Chain
Industry Consultant w/ Start-ups and National and International Companies
Highly Sought after, well Respected throughout Pet and Animal Health Industries.
Connections throughout the Retail, Wholesale, Manufacturer, Packaging, Media, Advertising.
Entrepreneurial, Business Strategy Thinker, Leader
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SERVICES
SALES Distribution/Channel
Strategy Retail Channel Development Retailer/Distributer Account
Calls Sales Presentations Broker/Rep.Network
Creation/Mgt. Account Maintenance Trade Marketing Budgeting/Pricing/P&L
MARKETING
Marketing Strategy New Product Development Brand Positioning Advertising & Promotion Online & Traditional Media Social Media Expert Marketing Research Packaging Design Product Development
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C Channel & Account Expertise
Channel Expertise
Pet Specialty Pet Big Box Distributor Catalog Online Grocery Mass Military Drug Club International
Account Experience Petsmart Petco Pet Supplies Plus Pet Supermarket Central Garden & Pet Drs. Foster & Smith Wal-Mart Target CVS Kroger Costco & Many More>>>>>
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SUCCESS STORIES
Mrs. Allen’s Shed Stop
Created Shed Reduction Category in Industry
Distribution in all Pet Channels – Quickly
Brand “flipped” Successfully – Sold to Farnum Pet Products
Renamed, now part of Central Garden & Pet
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SUCCESS STORIES
Beaphar U.S.Expanded European
Brand into U.S.Chose 50 SKU’s from
2K+ for U.S. MarketRepackaged1st Call=51 SKU’s in
Petsmart#1 Item in Several
Categories
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SUCCESS STORIES
Old Mother Hubbard
Managed Legacy Brand to Significant Growth in Major Pet Accounts
Packaging ChangeNew Brand Launch:
“Mother’s”
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SUCCESS STORIES
World’s Best Cat Litter
Before
After
Small, Unknown Brand, with little to no Distribution
Outsourced Production, Packaging, Marketing
National, Global Distribution, #1 Natural Product in its Category in 3 Years
Still Growing Strong
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CLIENTS: A Few
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NEED an EXPERT?
Hire a Guru!We Provide AAA
Service at Amazingly Reasonable Prices
Ask Around About UsWhen You’re Ready to
Take Your Business To the Next Level:
Ask us for a QuoteLet’s Get Going!
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Contact Us
Phone: (860) 334-5747Fax: (860) 537-1766Email: [email protected]: www.petindustryguru.comFB: http://
www.facebook.com/petindustryguruLI: http://www.linkedin.com/in/hlondon
Thank You