pet store branding + packaging
TRANSCRIPT
PET STORE BRANDING + PACKAGING
PAW TO EARTH BRANDING
2021
ABOUT
“PAW TO EARTH was created to provide customers with organic pet food. We want you to make the right choice today for the future of your cats and dogs.
The pet food market is saturated with ingredients that are very harmful. Pet owners are often misguided by word play such as “grain free”.
Our mission is to educate custumers as to what is best for their pet, based on age, breed, health status and much more. Our vision is be part of your pet’s everyday life”.
CLIENT
PAW TO EARTH Team.
ROLE
Brand Designer, Illustrator + Creative Director.
OBJECTIVE
“PAW TO EARTH’s mission is to educate our custumers as to what is best for their pet, based on age, breed, health status and much more. Our vision is to be part of your pet’s everyday life”.
MEDIA
Print + Digital Display + Packaging
logo variations iconography
business cards
color palette
package design
billboard poster
building signage exterior building signage interiorfront & back product design
25 Tea BagsNetWt 1.4oz (39g)
logo variations color palette
process work package design
TEA BRANDING + PACKAGING
SIPCHA BRANDING
2020
ABOUT
Packaging and logo design for a traditional chinese tea brand based on the discovery of tea itself.
CLIENT
Sipcha Team
ROLE
Creating the logo and packaging for the tea in various sizes, as well as a gif to use on digital media platforms.
Brand Designer, Illustrator, Creative Director + Packaging Designer.
OBJECTIVE
Sip Cha is a traditional Chinese tea company based on the story of the discovery of tea. Packaging features the written story of how tea was discovered in ancient China, originally called Cha. The cans feature graphics resembling natural environments in China as well as leaves and Chinese lettering.
MEDIA
Print + Digital Display + Packaging
package design
Primary Secondary
color palette
logo variations
CLOTHING BRAND + GARMENTS
WTL (WAYTRUTHLIFE) BRANDING
2021
ABOUT
Way. Truth. Life. is an upcoming fashion company that specializes in man clothing.
WTL designs and crafts luxury street wear goods that both embody the spiritual and personal meaning of the words it represents. Not only a representation of verse, WTL is a personal dogma to apply to our own lives. Our lives should be lived in our way, our truth, for our life as He did for us.
CLIENT
WTL Team
ROLE
Brand Designer, Illustrator + Creative Director.
OBJECTIVE
To create high quality and luxury goods. Everything produced is guaranteed to be professionally crafted and provide customers with the best futuristic garment options.
MEDIA
Print + Digital Display + Garments
web design
magazine coverproduct photography
PERSONAL BRANDING PROCESS
PERSONAL BRANDING
2021
ABOUT
Representation of my work and myself amoung other creators. My personal branding evolves each year due to level of experience obtain after each project. This an example of my design process.
CLIENT
Myself
ROLE
Brand Designer, Illustrator + Creative Director.
OBJECTIVE
To provide a peek into the intensive process I require myself to do when being tasked to design a logo..
MEDIA
Print + Digital Display + Packaging
THE STAMP COLLECTION
MENTAL HEALTH AWARENESS WORLD STAMPS
2020
ABOUT
A collection of stamps that places emphasis on mental health disorders and the countries most effected by them.
CLIENT
Personal Experimentation
ROLE
Creating stamps and advertisement posters for the campaign, reflecting the severity of the topic.
Brand Designer, Illustrator + Creative Director.
OBJECTIVE
The Mental Health Awareness World Stamps was designed to bring greater attention to mental health disorders and the countries that have the highest rates of the specified mental disorder. Billions of people worldwide deal with disorders, and a greater focus on mental health needs to be acknowledge as many of these countries who do suffer, do not acknolwedge its severity.
MEDIA
Print & Digital Display.
BRAND BOOK + FILM FESTIVAL
BIOME FILM FESTIVAL
2020
ABOUT
A concept for a film festival that helps to bring awareness to the continuing affect of deforestation.
CLIENT
Biome Film Festival Team
ROLE
Creating a brand for a environmental film festival that focuses on preventing deforestation. In creating the brand, accompanying materials were created such as posters and tickets.
Brand Designer, Illustrator + Creative Director.
OBJECTIVE
Biome Film Festival is a festival that focuses on presenting films that bring awareness to the continual damaging effects of deforestation and what people can do to limit this catastrophy.
MEDIA
Print & Digital Display.
