BA 341 The Management Process 4 Units 7:00 - 9:30 p.m.

CLAREf�ONT GRADUATE SCHOOL

Fall Term 1974/75

This course aims at acquainting the student with Management -as a discipline -as a basic function in economy and society -as a process; and -as a personal challenge, adventure and opportunity.

Professor Drucker

The course does not assume any previous knowledge of, or study in, f.1anagement. Ex­perience in work in organizations, whether in business or in other institutions, will be helpful but is not essential. The course does, however, assume mature students. willing to take responsibility for their m..m learning. A great deal of matter is go­ing to be packed into the fourteen or fifteen class meetings--and the student will have to organize his work, and above all, his thoughts to get maximum benefit, especially as the class is likely to be quite large.

The class will run on THREE PARALLEL LINES

-lecture by the instructor--usually the first hour of the session -discussion in small groups or in the whole class--of a number of

short cases to be distribut� with this outline -the student's own reading and writing.

These three dimensions of the course will be closely correlated but the correlation will largely have to be done by the student--more than willing to help, advise and counsel individuals, is conscious of the limitations size inevitably imposes on close personal working relations in this course.

The student will therefore be expected fairly early in the course to acquaint himself \'lith what ; s known--or a 11 eged to be known--about r·1anagement; the b/0 books in the list that try to summarize the prevailing state of knowledge, confusion and ignorance: Newman, Summer & Harren: The Process of r�anagement, and Drucker: The Practice of Management should therefore at least be ski�rned by each student very early in the course. Acquaintance with these books and with the basic concerns and terminology of i�anagement will be taken for granted after a week or two.

BA 341 The Management Process

I - LECTURES

-2- Professor Drucker

The instructor's lectures will be based on the fact that the students in the class are going to be tomorrow's managers. They will therefore try to identify the major areas of managerial concern for tomorrow, identify the questions we are asking them, and try to summarize the approaches) experiments, and experiences most likely to be productive but also those which, no matter how popular, are least likely to be productive. The lectures will deal with the following main subject areas:

1. 2. 3. 4. 5. 6. 7. 8. 9.

10. 11. 12.

The Dimensions of Management The Entrepreneurial Function in Business The Entrepreneurial Function in Society The r·�anagerial Dimension-the Human Organization The Social Dimension The Challenqe of Communications Growth, Stability and Corporate !.1eight Control Change and Innovation Know 1 edge Work & Know 1 edge lJorker The Multinational Manager - The Multi-Institutional The Effective Decision The Manager of Tomorrow

r-1anaqer "'

October 14 October 21 October 28 November 4 November 11 November 18 November 25 December 2 December 9 December 16 January 6 January 13

The last class sessions will be devoted to an over-all discussion of the course, its main topics, the major questions it raised in the minds of students, and so on.

II - Sr1ALL OI SCUSSION GROUPS

The second hour of the class period will normally be devoted to class discussion, either in small discussion groups or, after small groups have reported back, in discussion with the entire class sitting as a "committee of the whole." The following cases will be discussed--not necessarily all of them, or in the order given:

-FUNCTION OF THE CHIEF EXECUTIVE .._ORGANIZATION STRUCTURE CASE

'UNIVERSAL ELECTRONICS .... �1ARHJER PAPER "STRUCTURE OF A BUSINESS DECISION (first ease to l;)e diseussed) 'r4ANAGING RESEARCH 'CONTRIBUTION OF BIGNESS . �TOWN OEPARTr�ENT STORE l1 -.>-- � -..z_ -t;x::, l:::-- cL 9.c......>ca�)

" IU'JINCIBLE liFE INSURANCE � PEERLESS STARCH

BA 341 The r1anagement Process -3- Professor Drucker

In these discussions we shall try - -

-to learn how one thinks through and defines a problem; -how top management, seeing the business as a whole, functions {or should function); -how one reduces the chaos of the universe to something one can comprehend and

tackle ; -how one converts the good resolutions of the thinker into effective action.

III - THE STUDENT'S OWN READING AND WRITING VORK

Each student will be expected to hand in JMO paper:.s during the term -- the first one due on November ll, the second on December 16.

�One of these papers should be a discussion of THE INVINCIBLE LIFE ASSURANCE CASE.

For the other paper the student will be expected to pick his own choice out of the �management literature--the term is used broadly and comprises any book (or major

article) dealin with the governance of institutions and the discharge of the leadershi res n --te e 1nstruc or w y e c ose t 1s oo a gnificant; w a e thinks the author tried to do; and what he learned from the book . There is no need to praise, c�icize or condemn the book; indeed one of the purposes of the exercise is to wean the student from having "opinions" and of asking "who is right" and teach him to ask instead the two key questions: Mhat does the auther try to do?" and "l�hat did I learn and how can I use it? "

The choice of the texts is up to the student; however, it might be a good idea to check with the instructor to see \l!hether the choice makes sense. Also books or articles dealing with purely functional matters (e.g., Quality Control or Personnel Mana9ement) or with techniques and gimmicks (e.g., Encounter Groups or Work Measure­ment) do not belong in this course and will not be accepted as subjects for this paper. And the instructor's writings--whether books or articles--are "verboten."

All papers should be BRIEF--maximum twelve to fifteen pages, double-spaced typing. Shorter papers are preferable--the maximum is, as usual, not the optimum (the best paper on any case I ever got ran for four lines). Take as much space as the assignment needs--and not one line more. Please put your name and a page number on every page; type only on one side of the sheet, staple the pages, but use no folders, binders or covers.

BA 341 The r4anagement Process

Required Reading

- 4 - Professor Drucker

READING LIST

The following books are on reserve at Honnold Library; or can be purchased at Huntley Bookstore:

HD 31 p72 Edited by Peter Drucker

HD 31 N484 Newman, Summer & Warren

HD 70 U508 Peter Drucker

Preparing Tomorrow's Business Leaders Tod!Y, Prentice Hall 1969

The Process of Management, Prentice Hall l967

The Practice of Management Harper & Row 1954

Recommended Reading (books can be purchased at Huntley Bookstore)

The r.1oral Crisis in f·lanagement, Thomas A. Petit, f•1cGra\'J Hill 1967.

Corporate Social Responsibilities, Clarence Walton, Wadsworth 1967.

Managing for Results, Peter Drucker, Harper & Row 1962.

The Effective Executive, Peter Drucker, Harper & Row 1967.

-Management: Tasks; Responsibilities; Practices, Peter Drucker, Harper & Row 1973.