Peter Lane

British Destinations

Background

Destination Management Regeneration of Seaside Towns and

Resorts Resort Regeneration Pilot Project Introductory Guide and Toolkit for

Sustainable Destination Management Europe

Agenda 21

The 10 Key Actions/principles

Calvia

Working Together

The 8 Point Plan

Realisation/Creating a Vision Political Ownership and Commitment Creating a Better Understanding Ideas Generation and Data Interpretation Identify Key Issues Policy Formulation Specific Actions Plan Monitoring

Or put more simply

Organisation and Planning Knowledge and Understanding

1. Knowing the Destination

2. Knowing the Business Review and Monitoring

Based on -

A holistic and comprehensive approach

Destination Intelligence as a key component (ETIS)

Universally accepted?

FragmentationMarginalisationMisunderstanding

AND THE FUTURE?

Peter Lane