peter lund - headstart trendseminar
TRANSCRIPT
2014
THE INTERNET OF
THINGS
TRACK YOUR HEALTH
WITHINGS
CONNECTED HOME
NEST
BEDDIT
ZZZZZzzzz
MOTOROLA 360
SMART WATCHES
FLOWER POWER PARROT H20
THE YEAR WHERE WEKNOW WHAT YOU EAT, BEFORE YOU EAT IT.
BAIDU CHOPSTICKS
SOME MORE QUESTIONABLE?
TRACKING POINT
NIKE+ FUELBAND SE
GOOGLE GLASSGOOGLE GLASS
TRACKING HAS BECOME A COMMODITY
WHAT MATTERS IS WHAT WE DO WITH THE DATA?
DUOLINGO
VIRTUAL ALTER EGO
BUT HAVE FUN DOING IT
BE MORE RELEVANT MORE PERSONAL REMOVE FRICTION
1 TO 1 RELATIONSHIPS
ACROSS MILLIONS
CONTEXTUAL CONTENT
NIKE+ FUELGUIDE
NIKE+ FUELGUIDE
SERVICES THAT LEARNS
KNOWS WHAT YOU WOULD LIKETO WATCH NEXT.
NETFLIX
IT’S TIME TO LEAVE
GOOGLE NOW
AMAZON KNOWS WHAT YOU LIKE BEFORE YOU LIKE IT
‘ANTICIPATORY SHIPPING’
THE CONSUMER IS ALWAYS RIGHT
DESIGNED EXCLUSIVELY FOR 6 BILLION PEOPLE
TRACKING A COMMODITYMORE PERSONALISATIONHARDER TO CUT THROUGHINDIVIDUALS ARE ACTING
DATA SOURCING
TEST AND LEARN
EMPATHY
PETERAMMENTORP